At the start of the 2023 Toyota AFL Premiership Season, the automotive title sponsor celebrated its 20th year as the league’s Premier Partner with a new ‘Feeling It’ campaign championing emotion, inspiration and inclusivity across the game. Toyota’s Australian Football League (AFL) activation, developed with sports agency Gemba, runs with the ‘Oh What A… Continue reading Toyota Celebrates 20-Year AFL Partnership Via Fresh ‘Feeling It’ Multi-Channel Campaign
Tag: Australian Football League
Aussie Sportsbet Campaign Creates Imaginary ‘AFL Same Game Multi Tracker HQ’
An integrated April campaign from Sportsbet in Australia highlighted the consumer and product benefits of its ‘AFL Same Game Multi Tracker’ Created in-house and brought to life through Virtual Production Technology (VPT), the multi-spot campaign rolled out from 30 April across a range of sporting platforms (including FTV, PTV and Digital) and media channels… Continue reading Aussie Sportsbet Campaign Creates Imaginary ‘AFL Same Game Multi Tracker HQ’
McDonald’s Australia Teams Up With AFL Stars Petracca & Smith For ‘Summer Road Trip Rules’
McDonald’s kicked off Summer 2023 in Australia with a comic campaign called ‘Macca’s Road Trip Rules’ which leveraged the brand’s AFL partnership and featured a pair of footie stars – Melbourne Demons Christian ‘Trac’ Petracca and Western Bulldogs Bailey ‘Baz’ Smith. McDonald’s, known in Australia affectionately as simply Macca’s, has a long-running partnership with… Continue reading McDonald’s Australia Teams Up With AFL Stars Petracca & Smith For ‘Summer Road Trip Rules’
Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final
Agency Thinkerbell’s latest work for Australian beer brand Furphy is an integrated ambush campaign leveraging the 2022 AFL Grand Final. Based on the insight that all Australians love watching the footy whilst drinking a beer, the campaign revolves around the Furphy ‘Ball Cap’: a visual combination of the iconic AFL football and a Furphy’s bottle… Continue reading Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final
AFL Legends Star In Aussie Google Nest Bells/Cams Campaign
AFL partner Google rolled out an Australia ‘Caught On Nest Cam’ campaign in early May which leveraged the league tie-up and featured footy legends to promote its Google Nest Cameras and Doorbell The creative idea was based on the insight that, for many Australians, such security products are most frequently used to check in… Continue reading AFL Legends Star In Aussie Google Nest Bells/Cams Campaign
Bald AFL Legends & Stars Raise Bald Tyre Awareness In Continental Tyres AFL Safety Activation
The start of April saw global tyre giant Continental Tyres leverage its AFL partnership through the launch of a campaign called ‘Continental Tyres Bald Stars’: an Australian marketing push based around a team of iconic bald AFL players on a mission to raise awareness of the dangers of bald tyres. The global tyre safety… Continue reading Bald AFL Legends & Stars Raise Bald Tyre Awareness In Continental Tyres AFL Safety Activation
Hawthorn FC Launches Interactive ‘Welcome Back To The ‘G’ Campaign To Lure Back To the Stadium
Aussie Rules Football Club Hawthorn Hawks, which is based in Mulgrave (Victoria), teamed up with video production company Visual Domain to create an interactive video series called ‘Welcome Back To The ‘G’ to encourage fans to return to the stands and support their club in person again as pandemic restrictions eased and the sport opened… Continue reading Hawthorn FC Launches Interactive ‘Welcome Back To The ‘G’ Campaign To Lure Back To the Stadium
Carlton Draught & 8 AFL Icons Launch ‘The Carlton Draft’ Initiative To Help Local Footy Clubs
AFL official beer Carlton Draught launched a grassroots football community support initiative called ‘The Carlton Draft’ in late February: the campaign sees a team of eight AFL legends made available to play for local Victorian clubs to support grassroots footy clubs after what has been a challenging few years. The Carlton & United Breweries… Continue reading Carlton Draught & 8 AFL Icons Launch ‘The Carlton Draft’ Initiative To Help Local Footy Clubs
TABtouch Activates Around AFL Grand Final Via Spoof ‘Actual Best On Ground’ Campaign & Vote
For the historic 2021 Australian Football League (AFL) Grand Final, Western Australian bookie TABtouch launched a socially-riven campaign based around the Norm Smith Medal – which is awarded to the player deemed to have been the ‘best on ground’ in the final. For the 25 September, Perth-hosted season finale at the Optus Stadium, the… Continue reading TABtouch Activates Around AFL Grand Final Via Spoof ‘Actual Best On Ground’ Campaign & Vote
Berlei & BCNA Launch Sports Star Led Breast Cancer Awareness Drive Around AFL Grand Final
Sydney based women’s underwear brand Berlei teamed up with charity partner Breast Cancer Network Australia (BCNA) to launch a sports-linked campaign to encourage Australians to support those who are affected by Breast Cancer. Timed to leverage the 25 September AFL Grand Final, created by Piglet Studio and produced by Vandal, the creative stars famous… Continue reading Berlei & BCNA Launch Sports Star Led Breast Cancer Awareness Drive Around AFL Grand Final
Supermarket Coles Leverages Sponsorship Via Star Led AFL Final Series Activation
Australian retailer Coles activated its AFL partnership ahead of the 2021 Toyota AFL Finals Series through a campaign called ‘The Best Value Game On Earth’ which showcases why Aussie’s love the game. Ahead of the 27 August start of the 2021 Toyota AFL Finals Series, a strong line up of sporting superstars – from… Continue reading Supermarket Coles Leverages Sponsorship Via Star Led AFL Final Series Activation
AFL Skippers Avoid Game Day Disasters In AAMI ‘Could’ve Been A Clanger’ New Season Activation
Mid-March saw Australian insurance provider AAMI launch a season-long integrated campaign leveraging its upgraded rights as a major partner of the AFL fronted by a pair of AFL athlete ambassadors Trent Cotchin and Marcus Bontempelli. The multi-channel campaign, running under the brand’s umbrella ‘AAMI DOES’ marketing platform, spans national television commercials supported by Out… Continue reading AFL Skippers Avoid Game Day Disasters In AAMI ‘Could’ve Been A Clanger’ New Season Activation
