Melbourne Storm Stars Front Sponsor CarSales ‘Buy’ & ‘Sell’ New Season Campaign

Melbourne Storm sponsor CarSales celebrated its partnership in March through a pair of player fronted ads showcasing ‘more’ and ‘faster as keywords set to resonate with home fans through the 2024 NRL season. Developed with creative and production agency Two Tractors and fronted by a trio of Storm stars – Will Warbrick, Tyran Wishart and… Continue reading Melbourne Storm Stars Front Sponsor CarSales ‘Buy’ & ‘Sell’ New Season Campaign

Puma Generates Buzz With Back Page ‘Good Luck Mate’ Takeover To Top Draft Pick Harley Reid On AFL Debut

Leveraging the unprecedented media coverage around debutant Harley Reid’s first game for the West Coast Eagles, PUMA Australia and agency Bursty generated plenty of footy fan and sports marketing buzz on 17 March when it took out a simple, single, full-page ad on the back page of Perth based The Sunday Times to wish good… Continue reading Puma Generates Buzz With Back Page ‘Good Luck Mate’ Takeover To Top Draft Pick Harley Reid On AFL Debut

Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix

Ahead of the 2024 Formula 1 (F1) Rolex Australian Grand Prix, long-time partner Heineken launched a campaign called ‘Sounds Like Good Times With F1’ which pays homage to the sport’s signature ‘roars’ and Heineken’s history of pairing perfectly with noise and bringing people together. Developed in tandem with creative agency Saatchi & Saatchi Australia and… Continue reading Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix

People First Bank (& Gold Coast Suns) Promote New Stadium Title Rights At Renamed ‘People First Stadium’

The first week of March saw the Gold Coast’s flagship stadium – formerly known as the Heritage Bank Stadium and the Carrara Stadium – renamed the ‘People First Stadium’ and promoted through an official naming event, a PR push and an integrated campaign from the stadium, People First Bank and the Gold Coast Suns around… Continue reading People First Bank (& Gold Coast Suns) Promote New Stadium Title Rights At Renamed ‘People First Stadium’

AFL Encourages All Footy Players To ‘Tackle Your Feelings’ In New Season Strand Of Ongoing Mental Health Campaign

As the new AFL season kicked off in early March, the AFL Coaches Association (AFLCA), AFL Players’ Association (AFLPA) and Zurich Insurance rolled out a fresh wave of work in their joint Tackle Your Feelings (TYF) mental health initiative seeking to encourage community footy clubs to invest in mental wellbeing. Objective The campaign aims to… Continue reading AFL Encourages All Footy Players To ‘Tackle Your Feelings’ In New Season Strand Of Ongoing Mental Health Campaign

McDonald’s Australia Positioned As ‘Where The Game Goes’ In New Season NRL Sponsor Activation

McDonald’s, best known in Australia simply as Macca’s, lays claim to being the one place that all of the game goes in its multi-channel new rugby league season NRL partner activation programme created by DDB Sydney. The fast food giant’s message claim is that whether you are a fan, a coach, a commentator and even… Continue reading McDonald’s Australia Positioned As ‘Where The Game Goes’ In New Season NRL Sponsor Activation

‘Tooheys Welcomes Trav’ Blends NFL & NRL As Travis Kelce Supports Taylor Swift In Sydney

Aussie beer brand Toohey’s leveraged spiking NFL season-long interest in the relationship between Kansas City Chiefs’ player Travis Kelce and musical megastar Taylor Swift through a tactical, tongue-in-cheek outdoor ad welcoming the Super Bowl champion to Sydney as he touched down in Australia to support his girlfriend Swift’s Sydney’s ‘Eras’ tour shows. The brand’s marketers… Continue reading ‘Tooheys Welcomes Trav’ Blends NFL & NRL As Travis Kelce Supports Taylor Swift In Sydney

Rugby Australia & NZR Launch 2024 Super Rugby Pacific Season Via ‘Power Of The Pacific: There’s Something In The Water’ Campaign

Rugby Australia with New Zealand Rugby launched a new season hype and ticket drive campaign on 13 February promoting the 23 February new Super Rugby season kickoff with work spearheaded by a hero spot called ‘The Power Of The Pacific: There’s Something In The Water’. Strategically, the kickoff campaign highlights the regional nature of the… Continue reading Rugby Australia & NZR Launch 2024 Super Rugby Pacific Season Via ‘Power Of The Pacific: There’s Something In The Water’ Campaign

Paralympics Australia Launches ‘Imagine What We Can Do’ Campaign Ahead Of Paris 2024

9 February saw Paralympics Australia launch a new campaign aimed at encouraging Australians to throw their support behind the Paralympic team ahead of the 2024 Paralympic Games in Paris. Titled ‘Imagine What We Can Do’, the campaign was developed by Publicis Worldwide Australia and inspired by Paralympics Australia’s new brand positioning ‘Imagine What We Can… Continue reading Paralympics Australia Launches ‘Imagine What We Can Do’ Campaign Ahead Of Paris 2024

Mastercard Serves Up Australia’s First Wheelchair Ballkid Pilot Program Via Eleven

Prior to the first tennis Grand Slam of the year, the Australian Open in Melbourne Park, sponsor Mastercard unveiled the country’s first ‘Wheelchair Ballkid Pilot Program’ to demonstrate the potential of wheelchair users to be ballkids in tennis tournaments around the world. The payments giant worked with PR agency Eleven, creative technology production company Streaker… Continue reading Mastercard Serves Up Australia’s First Wheelchair Ballkid Pilot Program Via Eleven

Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival

September saw the Melbourne Racing Club (MRC) launch an integrated campaign called ‘It’s Time To Re-Wild’ which invited racegoers to experience a different kind of horse racing Spring Carnival encouraging them to break out of a collective post-covid, post-Winter malaise and embrace a vibrant and unexpected world of food, fashion, fun and racing at Caulfield.… Continue reading Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival

Telstra’s Joyful AFL/NRL ‘This Is Footy Country’ Campaign Champions Country & Community Footy

Leveraging its 20-plus year partnerships with the AFL and NRL, Australian mobile telecoms and broadband giant Telstra launched a sports marketing platform in September titled ‘This Is Footy Country’ activated through an integrated campaign.   The campaign, created in harness with The Monkeys (part of Accenture Song), the campaign seeks shine the spotlight on Telstra’s… Continue reading Telstra’s Joyful AFL/NRL ‘This Is Footy Country’ Campaign Champions Country & Community Footy