NFL & Snapchat team-Up To Celebrate 2023 Football Season Kick-Off Via AR Lens

To celebrate the 2023 football season kick-off, the NFL partnered with Snapchat for an on augmented reality lens experience aimed at stoking supporter excitement by enabling them to virtually wear team jerseys, to create a virtual bobblehead, play cornhole, tailgate, enter a commentator contest and even purchase official NFL merchandise.   The refreshed ‘NFL Kickoff Jersey Lens’ is customizable… Continue reading NFL & Snapchat team-Up To Celebrate 2023 Football Season Kick-Off Via AR Lens

OKX Launches Interactive Man City FC Metaverse Campaign To Inspire Fans To ‘Play For The City’

OKX and Manchester City Launch Avatar Campaign

Manchester City FC partner OKX worked with Yahoo to roll out a metaverse campaign on the Ready Player Me platform revolving around interactive avatars and featuring leading players to inspire fans to ‘Play For the City’.   The Web3 tech and crypto exchange company and official club training kit partner’s augmented reality (AI) experience, hubbed… Continue reading OKX Launches Interactive Man City FC Metaverse Campaign To Inspire Fans To ‘Play For The City’

Meta Activates Rugby WC Partnership Via Avatar Creator Helping Fans Show Passion In ‘New Dimension’

Tech giant and Facebook parent Meta, an official sponsor of the 2023 Rugby World Cup in France, released an ‘New Dimension’ Augmented Reality (AR) campaign leveraging its tournament tie-up which allows fans to showcase their eclectic passions for their national teams.   Meta, which is also the tournament’s official social media services supplier, has developed… Continue reading Meta Activates Rugby WC Partnership Via Avatar Creator Helping Fans Show Passion In ‘New Dimension’

AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest

Deloitte Digital and Twitterperlen teamed up for a #OneLove alternative campaign which uses smartphone AR filters to enable fans to (virtually) dye the hair of the German national team players in the colours of the rainbow and share the images socially.   The ‘One Love’ skippers’ armband initiative hogged many of the early 2022 FIFA Men’s… Continue reading AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest

Nike Celebrated 50 Years With An Immersive In-Store AR Archive Experience

To celebrate Nike’s 50th anniversary, the US sportswear behemoth teamed up with LA-based creative company BUCK to bring 50 years of iconic athletic artefacts into an accessible, augmented reality (AR) experience for people in Nike stores worldwide.   The initiative’s objective was to capture the spirit of DNA (Department of Nike Archives) and the in-store experience featured… Continue reading Nike Celebrated 50 Years With An Immersive In-Store AR Archive Experience

Vodafone’s Raducanu Led ‘Feel The Connection’ Via Wimbledon Centre Court Snapchat Lens

Vodafone, the Official Connectivity Partner of The Championships, sought to turn tennis fans into Wimbledon champions through a Snapchat augmented reality (AR) lens led strand of its multi-stage #FeelTheConnection activation programme.   Like the core campaign, the mobile network’s tennis ambassador Emma Raducanu fronts the social app activation which invites tennis lovers to step on… Continue reading Vodafone’s Raducanu Led ‘Feel The Connection’ Via Wimbledon Centre Court Snapchat Lens

Nestle Munch Leverages 4 IPL Team Partnership To Launch Immersive Cricket Gaming Experience

Nestle Munch partnered with four teams from the Indian Premier League (IPL) – Royal Challengers Bangalore, Punjab Kings, Sunrisers Hyderabad and Kolkata Knight Riders – for a 2022 season immersive gaming experience activation incentivised by offering fans/participants a chance to meet their favourite cricketers.   The campaign, which was conceived and crafted by agency Wunderman… Continue reading Nestle Munch Leverages 4 IPL Team Partnership To Launch Immersive Cricket Gaming Experience

Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP

Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative and a Snapchat-linked Augmented Reality (AR) tech project which transported fans from all around the world to the Miami Grand Prix circuit.   View this post… Continue reading Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP

Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App

NBA partner Google added a new, immersive ‘Pixel Arena’ gamified experience to its programme of league linked activations which enables fans using the league’s official mobile app to create and share avatars and content and explore a 3D simulated hoops world.   Launched on 18 April to leverage the 2022 Playoffs (which run from April… Continue reading Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App

Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience

BT-owned mobile telecoms network EE leveraged its principle sponsorship of The Football’s Association’s Wembley Stadium and promoted its 5G services through a social campaign and stadium superstore experience which helped England get kitted out   Launched to leverage England Football international friendlies against Switzerland and Ivory Coast on 26 March and 29 March respectively, a… Continue reading Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience

Crypto.com Takes Snapchat Users Into An AR Recreation Of LeBron James’ Childhood Bedroom

In a follow-up to Crypto.com’s February 2022 Super Bowl ad featuring hoops superstar LeBron James speaking to a CGI younger version of himself, the start of March saw it team up with Snapchat to release a new lens allowing users to walk into the basketball player’s childhood bedroom.   You’ve seen the new #FFTB spot,… Continue reading Crypto.com Takes Snapchat Users Into An AR Recreation Of LeBron James’ Childhood Bedroom

Vodafone Serves Up New Partnership With Emma Raducanu Introduced Via ‘Play Your Way To Wimbledon’ Campaign

The start of March saw Vodafone team up with US Open champion Emma Raducanu in an endorser deal which sees the 19-year-old British tennis star become its grassroots tennis ambassador following the brand’s recent, multi-year deal tennis partnership with The Lawn Tennis Association (The LTA), Wimbledon and the All England Club (AELTC) as Official Connectivity… Continue reading Vodafone Serves Up New Partnership With Emma Raducanu Introduced Via ‘Play Your Way To Wimbledon’ Campaign