Tag: Audio

Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix

Ahead of the 2024 Formula 1 (F1) Rolex Australian Grand Prix, long-time partner Heineken launched a campaign called ‘Sounds Like Good Times With F1’ which pays homage to the sport’s signature ‘roars’ and Heineken’s history of pairing perfectly with noise and bringing people together. Developed in tandem with creative agency Saatchi & Saatchi Australia and… Continue reading Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix

MLS Unveils Beats Partnership Via Social Campaign & Club Custom Headphones

In mid-February, ahead of the start of the 2024/5 season, Major League Soccer (MLS) unveiled a multi-year tie-up with Beats (By Dre) which will celebrate the intersection and connection between music and sport with players wear Beats headphones and earphones on the pitch pre- and post-match and club-custom products. MLS clubs will all benefit from… Continue reading MLS Unveils Beats Partnership Via Social Campaign & Club Custom Headphones

Cox’s ‘A Poem To Move The World’ Fronts ASICS Euro ‘Nothing Feels Better’ Mind & Body Campaign

The start of June saw ASICS launch a UK poetry-led ‘Nothing Feels Better: Make The World Move’ campaign encouraging the country to get moving to improve their mental and physical health whilst raising money for charity Mind.   The integrated creative, spanning social, paid and earned media, seeks to show how movement has a positive… Continue reading Cox’s ‘A Poem To Move The World’ Fronts ASICS Euro ‘Nothing Feels Better’ Mind & Body Campaign

Giannis Antetokounmpo Muses On The Power Of Music In JBL ‘Peaks On Peaks’ Earphone Ad

As the 2022/23 basketball season approaches its climax in the USA, audio brand JBL leveraged spiking hoops excitement with a campaign for its Endurance Peak 3 headphones fronted by former NBA champion and MVP Giannis Antetokounmpo called ‘Peaks On Peaks’.   Conceived by Havas owned creative agency Annex 88 and developed with production house Fela,… Continue reading Giannis Antetokounmpo Muses On The Power Of Music In JBL ‘Peaks On Peaks’ Earphone Ad

Sweden’s Oddset Uses AI To Create ‘Dreams Of Europe’ Audio Commentary Campaign

Based on the insight that fans often dream about their team making it the final, Sweden’s Oddset used artificial intelligence (AI) to generate dream football commentary for sleeping soccer supporters in an audio campaign called ‘Dreams Of Europe’.   The marketing initiative leveraged spiking Swedish soccer interest around the annual Swedish Cup tournament – a… Continue reading Sweden’s Oddset Uses AI To Create ‘Dreams Of Europe’ Audio Commentary Campaign

LeBron James Teams Up With Son Bronny For Beats By Dre Heartwarming Holiday Ad

Late December saw Beats by Dre roll out a festive ‘Fatherhood’ campaign built around a montage of family footage and images of basketball super star LeBron James and his son Bronny to offer viewers a heart-tugging peek into their father/son bond.   The campaign, developed with the Apple owned audio brand’s agency of record Translation,… Continue reading LeBron James Teams Up With Son Bronny For Beats By Dre Heartwarming Holiday Ad

Coman, Doan, Gnabry & Saka (Peckham Town FC) ‘Defy the Noise’ In Beats By Dre Soccer Spot

Beats By Dre released a campaign called ‘Defy the Noise’ that sheds some light on the criticism, expectation and pressure that many of the planets best football players have to face – especially as they prepare for the most significant matches such as the World Cup.   Released on 9 November to leverage building buzz… Continue reading Coman, Doan, Gnabry & Saka (Peckham Town FC) ‘Defy the Noise’ In Beats By Dre Soccer Spot

Man City Manager Guardiola, McLaren F1 Driver Ricciardo & Aussie Snowboarder Scotty James Front ‘What Is OKX’ Global Crypto Campaign

OKX, the second largest cryptocurrency exchange in the world, leveraged its sports partnerships – such as its sponsorship tie-ups with Manchester City FC and McLaren Racing – for a multi-million dollar global campaign called simply ‘What Is OKX?’   Aimed at expanding its global awareness and reach beyond Asia, the campaign – created by BBDO New York… Continue reading Man City Manager Guardiola, McLaren F1 Driver Ricciardo & Aussie Snowboarder Scotty James Front ‘What Is OKX’ Global Crypto Campaign

Dave Raps To Man Utd Star Rashford In Animated Beats By Dre ‘Never Beaten’ Ad

The start of August saw UK music star Dave rap an inspiring message in support of Manchester United FC striker Marcus Rashford in an animated spot titled ‘Never Beaten’ by artist Gaia Alari from Beats By Dre.   The flipbook-style film, posted across Beats’ own online channels from 3 August, saw the cerebral UK musician, singer/songwriter,… Continue reading Dave Raps To Man Utd Star Rashford In Animated Beats By Dre ‘Never Beaten’ Ad

Hoops Star Ja Morant & Rapper Lil Baby Go Into ‘Dark Mode’ For New Beats by Dre NBA Playoffs Ad

Memphis Grizzlies point guard Ja Morant fronted a new campaign for Beats by Dre which leverages the NBA Playoffs and promotes Beats Studio Buds.   Athlete ambassador Morant, who was sidelined from the climax of the season at an early stage with an injury, teamed up with rapper Lil Baby with a music video-style spot that… Continue reading Hoops Star Ja Morant & Rapper Lil Baby Go Into ‘Dark Mode’ For New Beats by Dre NBA Playoffs Ad

Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot

With the NBA Playoffs in full swing, US salad-based fast food chain Sweetgreen teamed up with new athlete ambassador Devin Booker to front a campaign called ‘Create Your Own’.   The health-led, quick service restaurant’s marketing push – which is spearheaded by a short social video directed by TikTok creator @Owen.han – spans social media… Continue reading Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot