Inspiring Sports Marketing
16/11/2022
AT&T Leverages College Football Playoffs Tie-Up Via Multi-Spot ‘Never Too Much’ Campaign
US telco giant AT&T leveraged its sponsorship of the College Football National Championship playoffs with a campaign called ‘Never Too Much’ which drives home the message that college football >>
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23/03/2022
AT&T’s Lily Seeks A Temporary Celebrity Replacement In NCAA Partner’s March Madness Campaign
Leveraging its partnership with NCAA March Madness 2022, US telco AT&T rolled out a campaign called ‘Even In The Madness Of March’ which contrasts the unpredictability of the tournament’s >>
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24/02/2022
AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend
AT&T leveraged its status as the Official 5G Innovation Partner of the NBA at the 2022 All-Star Weekend in Cleveland through a set of on-site and at-home experiences backed >>
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22/03/2021
AT&T Mascot Lily Gets Brand, Consumers & Viewers Match Ready For NCAA March Madness
AT&T’s MVP brand mascot Lily adds her charm to a suite of new March Madness-themed TV and digital creative running throughout the tournament and showcasing a range of basketball >>
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22/02/2021
USWNT’s Dunn & Morgan Frons AT&T Female Athlete ‘My First Connection’ Origin Story Film Series
Launched on 17 February, AT&T rolled out the first film in a new social series called #MyFirstConnection which leverages the brand’s athlete ambassadors and sports sponsorships to give fans >>
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26/11/2020
AT&T Activates NBA/WNBA Tie-Ups Via 5G Holovision Draft Spot With Patrick Williams & Diana Taurasi
US telco giant continued to reimagine its NBA and WNBA partnership activation through the chaos of 2020 with a November activation leveraging the late running and virtual Draft through >>
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15/04/2019
‘Make Way’ Film Campaign Promotes The WNBA’s Optimistic Brand Refresh & Logo (& New AT&T Partnership)
The WNBA is getting a fresh look – a new logo, a new slogan and a new principal partnership with AT&T – to embrace the optimism of the women >>
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29/03/2019
AT&T Leverages NCAA March Madness Via Sportscaster Duo ‘Just OK Is Not OK’ Campaign
Fronted by two fictitious sports casters – Ken (played by Mark Neely) and the clueless Phil (played by Tim Baltz) – commentating courtside in a series of comic commercials, >>
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