Tag: ATT

AT&T Leverages College Football Playoffs Tie-Up Via Multi-Spot ‘Never Too Much’ Campaign

US telco giant AT&T leveraged its sponsorship of the College Football National Championship playoffs with a campaign called ‘Never Too Much’ which drives home the message that college football isn’t just for Saturdays anymore, but is now a non-stop, season-long obsession which fans now need a network to keep up with.   Created with agency… Continue reading AT&T Leverages College Football Playoffs Tie-Up Via Multi-Spot ‘Never Too Much’ Campaign

AT&T’s Lily Seeks A Temporary Celebrity Replacement In NCAA Partner’s March Madness Campaign

Leveraging its partnership with NCAA March Madness 2022, US telco AT&T rolled out a campaign called ‘Even In The Madness Of March’ which contrasts the unpredictability of the tournament’s games with the reliability of AT&T’s 5G coverage.   The campaign, which was created in collaboration with agency BBDO, is spearheaded by a series of celebrity-fronted… Continue reading AT&T’s Lily Seeks A Temporary Celebrity Replacement In NCAA Partner’s March Madness Campaign

AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend

AT&T leveraged its status as the Official 5G Innovation Partner of the NBA at the 2022 All-Star Weekend in Cleveland through a set of on-site and at-home experiences backed by digital-first content which focused on promoting the brand’s innovative approach and new technologies led by 5G.   The multi-strand activation programme spanned personalised, immersive and… Continue reading AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend

AT&T Mascot Lily Gets Brand, Consumers & Viewers Match Ready For NCAA March Madness

AT&T’s MVP brand mascot Lily adds her charm to a suite of new March Madness-themed TV and digital creative running throughout the tournament and showcasing a range of basketball themed moments which see her help out customers in true college hoops style.   AT&T is the exclusive wireless partner of the NCAA, Final Four and… Continue reading AT&T Mascot Lily Gets Brand, Consumers & Viewers Match Ready For NCAA March Madness

USWNT’s Dunn & Morgan Frons AT&T Female Athlete ‘My First Connection’ Origin Story Film Series

Launched on 17 February, AT&T rolled out the first film in a new social series called #MyFirstConnection which leverages the brand’s athlete ambassadors and sports sponsorships to give fans an inside look at the formative years of their favourite stars.   AT&T’s ‘She’s Connected’ programme supports gender equality by ensuring the brand’s partnerships enable meaningful… Continue reading USWNT’s Dunn & Morgan Frons AT&T Female Athlete ‘My First Connection’ Origin Story Film Series

AT&T Activates NBA/WNBA Tie-Ups Via 5G Holovision Draft Spot With Patrick Williams & Diana Taurasi

US telco giant continued to reimagine its NBA and WNBA partnership activation through the chaos of 2020 with a November activation leveraging the late running and virtual Draft through an integrated campaign which which included a 5G Holovision session with projected lottery pick Patrick Williams and WNBA legend Diana Taurasi.   Linking its WNBA Changemakers initiative… Continue reading AT&T Activates NBA/WNBA Tie-Ups Via 5G Holovision Draft Spot With Patrick Williams & Diana Taurasi

AT&T Leverages NCAA March Madness Via Sportscaster Duo ‘Just OK Is Not OK’ Campaign

Fronted by two fictitious sports casters – Ken (played by Mark Neely) and the clueless Phil (played by Tim Baltz) – commentating courtside in a series of comic commercials, AT&T’s ‘Just OK Is Not OK’ campaign activates its NCAA partnership through the 2019 hoops tournament.   Baltz’s character, clueless color commentator Phil, who thinks his… Continue reading AT&T Leverages NCAA March Madness Via Sportscaster Duo ‘Just OK Is Not OK’ Campaign