The start of August saw NBA stars Trae Young and Anthony Edwards front a rebranding ‘New Bottle, Same Sprite’ campaign from Sprite which introduced consumers to the soft drinks new look and packaging. Led by the 23-year-old Atlanta Hawks point guard and the 20-year-old Minnesota Timberwolves shooting guard, the campaign was spearheaded by a… Continue reading Young NBA Stars Trae Young & Anthony Edwards Front US Sprite Bottle Rebrand Campaign
Tag: Atlanta Hawks
NBA Star Trae Young Fronts Adidas ‘Impossible Is Nothing’ Campaign For First Signature Shoe
A cinematic October spot in the USA from adidas introduces Trae Young’s first signature shoe: the Trae Young 1. Created in harness with agency Cartwright, the hero ad celebrates Young’s early career achievements, his unconventional moves and his determined attitude. The powerful spot opens with a flawless mid-court shot by Young, while a… Continue reading NBA Star Trae Young Fronts Adidas ‘Impossible Is Nothing’ Campaign For First Signature Shoe
Atlanta Hawks And Sharecare Pen The Latest NBA Jersey Patch Partnership
The next NBA jersey sponsorship signed for the upcoming 2017-18 season sees the Atlanta Hawks link up with the city-based health company Sharecare. The sponsorship deal will see the Sharecare logo adorn the hoops’ team’s jerseys for the next five years. To promote the new partnership, Sharecare, an Atlanta-based company founded by WebMD… Continue reading Atlanta Hawks And Sharecare Pen The Latest NBA Jersey Patch Partnership
Tinder Sponsors Atlanta Hawks ‘Swipe Right Night’
In the rights owner rush to engage fans via the latest sexy social platforms, the NBA’s Atlanta franchise encouraged supporters to link-up with one another via the people-connecting (dating) mobile app Tinder Sponsored by ‘people-connecting’ app Tinder, the Hawks promoted ‘Swipe Right Night’ with the tagline: ‘Find your match with the Atlanta Hawks and… Continue reading Tinder Sponsors Atlanta Hawks ‘Swipe Right Night’
