Papa John’s Leveraged MLB Labour Dispute Via Comic ‘Pre-Season Pizza Pro’ Recruitment Drive

Papa John’s, which became the Official Pizza of Major League Baseball (MLB) in 2016, launched a silly (yet simultaneously serious) promotion on 1 March which pitched a job proposition directly to striking baseball stars inviting players to join the Papa John’s team.   Launched on 1 March, the unofficial beginning of spring, to coincide with the… Continue reading Papa John’s Leveraged MLB Labour Dispute Via Comic ‘Pre-Season Pizza Pro’ Recruitment Drive

Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park

On 15 February the Atlanta Braves launched a teaser campaign promoting its #DigitalTruistPark project which it trumpeted as ensuring that the team became the first Major League Baseball (MLB) franchise to enter the (so-called) ‘metaverse’.   The virtual stadium initiative, which is being developed with Epic Games’ Unreal Engine technology, aims to give fans an… Continue reading Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park

MLB & Twitter Team Up For #PostcardsFromHomePlate World Series Global Engagement

Major League Baseball (MLB) and social streaming partner Twitter emphasised the ‘World’ in a ‘World Series’ #PostcardsFromHomePlate initiative in which tweets from baseball fans in several languages were converted into physical postcards in the World Series’ host ballparks.   Kicking off on 12 October, the initiative began when the official @MLB Twitter handle tweeted a call-to-action to fans… Continue reading MLB & Twitter Team Up For #PostcardsFromHomePlate World Series Global Engagement

MLB Partner Scotts Throws First MLB TikTok Pitch Via ‘Opening Week In The Yard’ Sweepstakes

Scotts, the Official Lawn Care Partner of Major League Baseball (MLB), activated its rights around the start of the new 2021 season through a sweepstakes style contest called ‘Opening Week In The Yard’ which not only sees 30 fans win game-used bases from the first week of MLB games, but also see it become the… Continue reading MLB Partner Scotts Throws First MLB TikTok Pitch Via ‘Opening Week In The Yard’ Sweepstakes

RaceTrac Engages Fans Virtually Via Atlanta Braves Sprint Sensation ‘The Freeze’ Mascot

Atlanta Braves sponsor and gas station brand RaceTrac is engaging baseball fans through the pandemic through its two-year sponsorship of the team’s home game sprint mascot phenomenon – ‘The Freeze’.   ‘The Freeze’ is one of the most popular and best known in-game attractions in US sports: at every Braves home game since 2017 fans… Continue reading RaceTrac Engages Fans Virtually Via Atlanta Braves Sprint Sensation ‘The Freeze’ Mascot