Adidas Celebrates Mikaela Shiffrin ‘Resetting Records’ To Become Greatest Alpine Skier Of All Time

Adidas celebrated athlete ambassador and newly crowned ‘greatest skier of all time’ Mikaela Shiffrin following her record 87th FIS World Cup win at the Audi Alpine Ski World Cup Women’s Slalom in Are (Sweden) through a multi-channel campaign which also promoted its TERREX ski range and was jointly spearheaded by a tribute video and an online… Continue reading Adidas Celebrates Mikaela Shiffrin ‘Resetting Records’ To Become Greatest Alpine Skier Of All Time

NFL Sponsor Lowe’s & Drew Brees Recruit USA To Its ‘Home Team’ To Make Homes Better for All

For the second consecutive year, US home refurbishment retailer Lowe’s teamed up with the NFL for its ‘Lowe’s Home Team’ activation and for the new 2021/22 season the brand is recruiting fans from everywhere across the country to join their new team.   The activation, created by agency Deutsch LA, enlists help from NFL stars… Continue reading NFL Sponsor Lowe’s & Drew Brees Recruit USA To Its ‘Home Team’ To Make Homes Better for All

Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership

On 18 March Puma unveiled a new campaign promoting its fresh partnership with suicide prevention charity Campaign Against Living Miserably (CALM) introducing a joint initiative tackling the stigma around mental health.   The initiative, which is linked to Puma’s recent return to the running category, sees the pair set out to both raise funds and… Continue reading Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership

Stars Sports Promotes IPL 2021 Auction Via Online ‘Election Se Selection’ Fan Contest

Ahead of the February auction for the 2021 edition of the IPL, official broadcaster Star Sports has brought back its ‘Election Se Selection’ campaign with a fresh twist.   The idea is that cricket fans predict signings for their favourite franchise and those whose own selections best match the real ones on auction day win… Continue reading Stars Sports Promotes IPL 2021 Auction Via Online ‘Election Se Selection’ Fan Contest

Dunkin’s NHL Campaign Takes Fans Inside An Iconic ‘Bubble Hockey’ Arcade Game

Fronted by athlete ambassadors David Pastrňák (of the Boston Bruins) and TJ Oshie (of the Washington Capitals), NHL partner Dunkin’s latest activation early in the 2021 season   The campaign, created by BBDO NY and produced by Hornet, is led by a hero ‘Empty Net’ spot in which the two hockey stars are recreated as… Continue reading Dunkin’s NHL Campaign Takes Fans Inside An Iconic ‘Bubble Hockey’ Arcade Game

Tom Brady & Rob Gronkowski Connect For Florida In T-Mobile’s ‘Banned’ Super Bowl Spot

Tom Brady and Rob Gronkowski connected successfully (yet again) in Super Bowl LV itself which was the prefect outcome for T-Mobile’s Big Game related marketing which was led by an amusing ad featuring the quarterback and tight end speaking on a video call in the previous offseason.   The minute-long ad, which was released online… Continue reading Tom Brady & Rob Gronkowski Connect For Florida In T-Mobile’s ‘Banned’ Super Bowl Spot

Stella Artois Links Up With Blue Apron, Eli Manning & Victor Cruz To Serve At-Home Super Bowl Menu

As an official sponsor of the NFL, the AB-InBev brand Stella Artois partnered with US ingredient-and-recipe meal kit service Blue Apron premium delivery menu for their Super Bowl LV home-gate in an initiative called ‘Stella Stadium Bites’.   The promotional campaign for the four recipes (paired of course with Stella and a gift set of… Continue reading Stella Artois Links Up With Blue Apron, Eli Manning & Victor Cruz To Serve At-Home Super Bowl Menu

ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits

As the planet faces rising mental health challenges due to the Covid-19 pandemic, sportswear brand ASICS teamed up with charity Mind to launch an initiative called ‘Sunrise Mind’ which renews its commitment to sport’s transformative power to support the mind as well as the body.   Launched in January and running through 2021, the running… Continue reading ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits

Carrie Underwood & James Harden Bring ‘More to the Day’ In Bodyarmor Lyte Motivational Campaign

A New Year, health-focused, motivational campaign by Bodyarmor Lyte ion the USA is fronted by NBA super star James Harden and singer/songwriter Carrie Underwood.   Launched at the start of 2021, the campaign spans national broadcast, digital and social and promotes the product’s no added sugar, natural sweetener and only 20 calories product benefits.  … Continue reading Carrie Underwood & James Harden Bring ‘More to the Day’ In Bodyarmor Lyte Motivational Campaign

US ‘Team Toyota’ Athletes Share Their Gift With The World In Poetry-Led ‘Paper Stories’ Campaign

The IOC and Team USA sponsor Toyota teamed up with agency MediaMonks and a group of elite US athletes to create a stop motion film which aimed to deliver a touch of holiday joy by turning seeing into believing.   With help from some of the planet’s leading athletes, the IOC’s Worldwide Mobility Partner launched… Continue reading US ‘Team Toyota’ Athletes Share Their Gift With The World In Poetry-Led ‘Paper Stories’ Campaign