Adidas celebrated athlete ambassador and newly crowned ‘greatest skier of all time’ Mikaela Shiffrin following her record 87th FIS World Cup win at the Audi Alpine Ski World Cup Women’s Slalom in Are (Sweden) through a multi-channel campaign which also promoted its TERREX ski range and was jointly spearheaded by a tribute video and an online… Continue reading Adidas Celebrates Mikaela Shiffrin ‘Resetting Records’ To Become Greatest Alpine Skier Of All Time
Tag: Athlete Ambassadors
Nando’s Team Up With Saka To Launch ‘This Must Be The Place’ Brand Platform & First Sonic Logo
The start of March saw chicken restaurant Nando’s roll out an integrated campaign with a cameo from in-form Arsenal and England attacker Bukayo Sako to introduce its new ‘This Must Be The Place’ brand platform and its first sonic logo The campaign, created by agency New Commercial Arts and produced by Stink Films, was… Continue reading Nando’s Team Up With Saka To Launch ‘This Must Be The Place’ Brand Platform & First Sonic Logo
NFL Sponsor Lowe’s & Drew Brees Recruit USA To Its ‘Home Team’ To Make Homes Better for All
For the second consecutive year, US home refurbishment retailer Lowe’s teamed up with the NFL for its ‘Lowe’s Home Team’ activation and for the new 2021/22 season the brand is recruiting fans from everywhere across the country to join their new team. The activation, created by agency Deutsch LA, enlists help from NFL stars… Continue reading NFL Sponsor Lowe’s & Drew Brees Recruit USA To Its ‘Home Team’ To Make Homes Better for All
Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership
On 18 March Puma unveiled a new campaign promoting its fresh partnership with suicide prevention charity Campaign Against Living Miserably (CALM) introducing a joint initiative tackling the stigma around mental health. The initiative, which is linked to Puma’s recent return to the running category, sees the pair set out to both raise funds and… Continue reading Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership
Stars Sports Promotes IPL 2021 Auction Via Online ‘Election Se Selection’ Fan Contest
Ahead of the February auction for the 2021 edition of the IPL, official broadcaster Star Sports has brought back its ‘Election Se Selection’ campaign with a fresh twist. The idea is that cricket fans predict signings for their favourite franchise and those whose own selections best match the real ones on auction day win… Continue reading Stars Sports Promotes IPL 2021 Auction Via Online ‘Election Se Selection’ Fan Contest
Dunkin’s NHL Campaign Takes Fans Inside An Iconic ‘Bubble Hockey’ Arcade Game
Fronted by athlete ambassadors David Pastrňák (of the Boston Bruins) and TJ Oshie (of the Washington Capitals), NHL partner Dunkin’s latest activation early in the 2021 season The campaign, created by BBDO NY and produced by Hornet, is led by a hero ‘Empty Net’ spot in which the two hockey stars are recreated as… Continue reading Dunkin’s NHL Campaign Takes Fans Inside An Iconic ‘Bubble Hockey’ Arcade Game
Tom Brady & Rob Gronkowski Connect For Florida In T-Mobile’s ‘Banned’ Super Bowl Spot
Tom Brady and Rob Gronkowski connected successfully (yet again) in Super Bowl LV itself which was the prefect outcome for T-Mobile’s Big Game related marketing which was led by an amusing ad featuring the quarterback and tight end speaking on a video call in the previous offseason. The minute-long ad, which was released online… Continue reading Tom Brady & Rob Gronkowski Connect For Florida In T-Mobile’s ‘Banned’ Super Bowl Spot
Stella Artois Links Up With Blue Apron, Eli Manning & Victor Cruz To Serve At-Home Super Bowl Menu
As an official sponsor of the NFL, the AB-InBev brand Stella Artois partnered with US ingredient-and-recipe meal kit service Blue Apron premium delivery menu for their Super Bowl LV home-gate in an initiative called ‘Stella Stadium Bites’. The promotional campaign for the four recipes (paired of course with Stella and a gift set of… Continue reading Stella Artois Links Up With Blue Apron, Eli Manning & Victor Cruz To Serve At-Home Super Bowl Menu
ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits
As the planet faces rising mental health challenges due to the Covid-19 pandemic, sportswear brand ASICS teamed up with charity Mind to launch an initiative called ‘Sunrise Mind’ which renews its commitment to sport’s transformative power to support the mind as well as the body. Launched in January and running through 2021, the running… Continue reading ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits
Carrie Underwood & James Harden Bring ‘More to the Day’ In Bodyarmor Lyte Motivational Campaign
A New Year, health-focused, motivational campaign by Bodyarmor Lyte ion the USA is fronted by NBA super star James Harden and singer/songwriter Carrie Underwood. Launched at the start of 2021, the campaign spans national broadcast, digital and social and promotes the product’s no added sugar, natural sweetener and only 20 calories product benefits. … Continue reading Carrie Underwood & James Harden Bring ‘More to the Day’ In Bodyarmor Lyte Motivational Campaign
Budweiser’s Sports-Led ‘Team Zero’ Initiative Supports Consumers Through Dry January
Budweiser Zero, the AB-InBev brand’s first ever no-alcohol beer, launched a new ‘Team Zero’ campaign at the start of 2021 to help consumers through ‘Dry January’. This combined consumer support and list-building initiative was promoted through a sports star fronted campaign which calls on people to ‘team up to stay sober’. A tri-country… Continue reading Budweiser’s Sports-Led ‘Team Zero’ Initiative Supports Consumers Through Dry January
US ‘Team Toyota’ Athletes Share Their Gift With The World In Poetry-Led ‘Paper Stories’ Campaign
The IOC and Team USA sponsor Toyota teamed up with agency MediaMonks and a group of elite US athletes to create a stop motion film which aimed to deliver a touch of holiday joy by turning seeing into believing. With help from some of the planet’s leading athletes, the IOC’s Worldwide Mobility Partner launched… Continue reading US ‘Team Toyota’ Athletes Share Their Gift With The World In Poetry-Led ‘Paper Stories’ Campaign