The start of 2022 saw Monster Energy brand Reign Total Body Fuel launch a campaign called ‘Ready To Reign’ which revolves around a trilogy of athlete ambassador fronted short films each focused on an emotional, inspirational and authentic story of overcoming barriers – either personal or professional – to achieve their goals. The first… Continue reading Reign Total Body Fuel & World’s Strongest Man Kick-Off ‘Ready To Reign’ Short Film Trilogy
Tag: Athlete Ambassador
Nike Honours Cristiano Ronaldo Via Film, Madeira Football Field Refurb & New Boots
Nike honoured athlete ambassador Cristiano Ronaldo’s latest career milestones through a multi-strand ‘Greatness Starts With A Goal’ campaign which spanned social media content and the renovation of a community football pitch on the island of Madeira where the Portuguese soccer star was born 36 years ago. Marking the Portugal skipper’s new status as the… Continue reading Nike Honours Cristiano Ronaldo Via Film, Madeira Football Field Refurb & New Boots
Shot Put Superstar Dame Valerie Adams Shows How ‘Small Leads To Great’ In AIA Campaign
The second half of March saw legendary Kiwi shot putter Dame Valerie Adams front a new campaign for AIA New Zealand championing the power of small, achievable steps called ‘Small Steps Matter’. Adams – a four-time World Champion, two-time Olympic Champion and three-time Commonwealth Games champion – leads a campaign which aims to explode the myth of overnight… Continue reading Shot Put Superstar Dame Valerie Adams Shows How ‘Small Leads To Great’ In AIA Campaign
New F1 Driver Mick Schumacher Fronts Fresh Phase Of Under Armour’s ‘Train What’s Under The Armour’ Campaign
As the Formula One (F1) season got under way, mid-March saw US sportswear brand Under Armour leveraged its athlete ambassador partnership with new Haas F1 driver Mick Schumacher through an extension of its ongoing ‘Train What’s Under The Armour’ brand campaign. Spanning television, digital and social media, the campaign is spearheaded by a hero… Continue reading New F1 Driver Mick Schumacher Fronts Fresh Phase Of Under Armour’s ‘Train What’s Under The Armour’ Campaign
Megan Rapinoe Fronts Comic Schmidt’s Natural Campaign Which Urges Consumers To Crush FOBO (Fear Of Body Odour)
US Women’s National Team player Megan Rapinoe fronts a comic new marketing campaign for Unilever’s Schmidt’s Natural which offers a funny twist on stereotypical deodorant brand advertising. The marketing push, running under the brand’s #MadeForEveryone platform, urges viewers to ‘Switch to Schmidt’s and smell like a champ’ and to ‘join soccer megastar Megan Rapinoe and… Continue reading Megan Rapinoe Fronts Comic Schmidt’s Natural Campaign Which Urges Consumers To Crush FOBO (Fear Of Body Odour)
Tendulkar Ad Fronts Unacademy Failure Is ‘The Greatest Lesson’ On Route To Success Campaign
A new campaign from edtech brand Unacademy called ‘The Greatest Lesson’ focuses on athlete ambassador Sachin Tendulkar’s setbacks to teach a lesson about commitment to studying, never giving up and to carry the tagline ‘Failure, The Fuel Of Champions’. The online learning platform’s campaign, conceptualised by agency Lowe Lintas (Bangalore), is led by a… Continue reading Tendulkar Ad Fronts Unacademy Failure Is ‘The Greatest Lesson’ On Route To Success Campaign
Adidas Leverage Mahomes Partnership At Super Bowl Via ‘Mahomes Zone: Where Anything Can Happen’
Adidas leveraged spiking American Football interest around the Big Game through a digital-first campaign led by athlete ambassador Patrick Mahomes – the most hyped player ahead of Super Bowl LV. The ‘Mahomes Zone’ spot showcases the star’s creativity and vision and suggests that, when it comes to the red zone, he defies the laws of… Continue reading Adidas Leverage Mahomes Partnership At Super Bowl Via ‘Mahomes Zone: Where Anything Can Happen’
Toyota Leverages IPC, IOC & Team USA Sponsorships Via ‘Jessica Long Story’ Super Bowl LV
Toyota leverages its multiple partnerships with Team USA, the IPC and the IOC in its Super Bowl LV commercial which tells the story of US Paralympic swimmer Jessica Long. 13-time gold medal winner Long’s life story is one of an unsinkable spirit: the storytelling spot charts her journey from a Russian orphanage to her adoption by… Continue reading Toyota Leverages IPC, IOC & Team USA Sponsorships Via ‘Jessica Long Story’ Super Bowl LV
Louis Vuitton Adds Osaka To Sports Portfolio To Launch #LVSS21 Women’s Collection
A new campaign from Louis Vuitton, which was shot by super star photographer Annie Leibovitz in partnership with fashion magazine titan Vogue, introduces consumers to the luxury brand’s latest athlete ambassador Naomi Osaka. The PR and online campaign is led by a series of social images featuring the three-time Grand Slam winner and world… Continue reading Louis Vuitton Adds Osaka To Sports Portfolio To Launch #LVSS21 Women’s Collection
Neymar Jr Crazy CGI Spot Fronts Puma’s ‘The Crazy World Of Future Z’ Campaign
An adrenaline-fuelled spot, called ‘Lock In. Drive Team Crazy’, spearheads Puma’s launch campaign for the new Future Z football boot. Fronted by athlete endorser Neymar Jr, the PSG striker dazzles viewers, fans and on-screen opponents with his skills, tricks, flicks and fantastic footwork to drive home the boots’ positioning as footwear for dynamic and… Continue reading Neymar Jr Crazy CGI Spot Fronts Puma’s ‘The Crazy World Of Future Z’ Campaign
USA Soccer Star Short Fronts Verizon New Year Social/Socially Distanced ‘Techxpert’ Fit Challenge
Premiering on 6 January, Verizon rolled out a New Year active health campaign fronted by athlete ambassador and US Women’s Team star Casey Marie Short. The initiative takes the form of a tech-led fitness challenge and the Chicago Red Stars (NWSL) defender challenges viewers to stay fit whilst staying socially distanced through a ‘techxpert’ friends… Continue reading USA Soccer Star Short Fronts Verizon New Year Social/Socially Distanced ‘Techxpert’ Fit Challenge
Budweiser Crowns Messi The ‘King of Football’ After Record-Breaking 644th Goal For Barcelona
To leverage its athlete endorser tie-up and celebrate his record-breaking achievement, Budweiser marked Messi’s 644th goal for Barcelona through an integrated campaign that was led by a short film, supported by social content and which included creating a limited run of 644 bottles individually numbered to represent every goal scored The Argentinian forward’s 644th Barca… Continue reading Budweiser Crowns Messi The ‘King of Football’ After Record-Breaking 644th Goal For Barcelona
