Following a 2022 tie-up that saw Renault become the new premium partner of Roland-Garros, the French car company kicked-off its 2023 tournament activation in Mid-May with the launch of a French Open connected logo and a flagship film building excitement ahead of ‘The Best Season Of The Year’. Working with creative agency Publicis Conseil,… Continue reading Renault Starts ‘The Best Season Of The Year’ With Christmassy Roland Garros Campaign
Tag: Art
Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’
Visa, the Official Payments Technology Partner of FIFA, activated its sponsorship around Qatar 2022 through an integrated, multi-phase ‘For Fans Everywhere’ campaign that spanned an international hero TV ad, social content, plus a variety contactless payment options at the tournament itself. ‘Visa. For Fans Everywhere’ was built around the power that fans have and… Continue reading Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’
Sportswear Brand ASICS Partners With Japanese Artists Frankie Cihi For ‘The Art Of Relay’ World Ekiden Campaign
Japanese sportswear brand ASICS leveraged its partnership with the annual World Ekiden team relay race through a campaign created in collaboration with painter Frankie Cihi and called ‘The Art Of the Relay’. ASICS is the host of the annual Ekiden Race, which began in Japan back in 1917 and was originally founded on the… Continue reading Sportswear Brand ASICS Partners With Japanese Artists Frankie Cihi For ‘The Art Of Relay’ World Ekiden Campaign
Beats By Dre Mural Supports Man Utd Star & Athlete Ambassador Marcus Rashford
A huge mural of Manchester United FC and England forward Marcus Rashford wearing Beats By Dre headphones was painted in the Shudehill area of Manchester in response to the widespread online abuse the footballer has received in recent months. The OOH mural features a massive work of art by BBC art director Reuben Dangoor:… Continue reading Beats By Dre Mural Supports Man Utd Star & Athlete Ambassador Marcus Rashford
F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross
To leverage its rights as an official partner of Formula One (F1), Heineken activated around the Australian Grand Prix 2022 in Melbourne through an integrated marketing programme focused around Heineken 0.0 which included a strand supporting the efforts of the Australian Red Cross led by a tie-up with Melbourne artist Reko Rennie to create a… Continue reading F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross
Burberry, The Face, The National Literacy Trust & Marcus Rashford Team Up For ‘Dreamscapes’ Community Mural & Zine Art Project
In February 2022, fashion house Burberry, style magazine The Face, The National Literacy Trust and Manchester United’s Marcus Rashford teamed up with pupils of a North London Primary School on an art-led storytelling project in Tottenham which aimed to make children the heroes of their own stories centred on a giant mural called ‘Dreamscapes’ supported… Continue reading Burberry, The Face, The National Literacy Trust & Marcus Rashford Team Up For ‘Dreamscapes’ Community Mural & Zine Art Project
USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign
A 60-second spot from the United States Tennis Association (USTA) sees stars of the game – including Billie Jean King, Venus Williams and Naomi Osaka – introduce the follow-up phase to the organisation’s ‘Be Open’ initiative which first launched in 2020. “When you’re open, you welcome all,” says Billie Jean King, while Williams add… Continue reading USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign
Foot Locker Teams Up With A teams Of European Artists On Wearable Art Collection Collaboration
Foot Locker Europe’s ‘Wear More Art Spring 21’ campaign saw the sports shoe retailer work with Italian street artist Rediet Longo (known as RED) and British tattooist Jade Chanel to bring street art and tattoo culture to life by using iconic sneakers as a canvass. The campaign was developed in collaboration with regular Foot… Continue reading Foot Locker Teams Up With A teams Of European Artists On Wearable Art Collection Collaboration
Adidas & JD Sports Celebrate Inclusivity In Australian ‘Watch Us Move’ Digital & In-Store Campaign
Adidas and retailer JD Sports joined forces on a digital-first unity campaign in March which championed the stories of Australian women who have contributed to cultural shifts in their respective industries which include sport, arts, dance and music. ‘Watch Us Move’, developed with Sydney-based creative agency Andpeople and production company Entropico, is infused with… Continue reading Adidas & JD Sports Celebrate Inclusivity In Australian ‘Watch Us Move’ Digital & In-Store Campaign
Foot Locker ‘Give To Get’ Christmas Cause Initiative Shows Social & Community Commitment
A new festive initiative from Foot Locker Europe called ‘Give To Get’ saw the sports retailer donate €30,000 to charity while rolling out a trio of creative-led partnership projects to reinforce the brand’s new social commitment and community solidarity, as well as its renewed focus on Gen Z. The project focuses on the concept… Continue reading Foot Locker ‘Give To Get’ Christmas Cause Initiative Shows Social & Community Commitment
Australian Open Official Beer Stella Artois’ Art-Led ‘The Life Artois’ Activates 2020 Tournament
To activate its inaugural year as the official beer partner of the Australian Open Stella Artois set up an artists studio on-site which created an artwork each day to represent life at the tournament. The initiative, called ‘The Life Artois – Captured Live’ saw four resident artists chosen from each of the Grand Slam… Continue reading Australian Open Official Beer Stella Artois’ Art-Led ‘The Life Artois’ Activates 2020 Tournament
Nike’s Air Max São Paulo Graffiti Street Stunt Encouraged Sneakerheads To Shop
Nike Brazil launched a retail-cultural crossover stunt in São Paulo that encouraged artists of all kinds to draw Nike Air Max shoes on their murals across the city to spearhead the launch of the sportswear behemoth’s latest suite of Air Max trainers. Nike partnered with the Brazilian street-art collective InstaGraffiti to literally put new… Continue reading Nike’s Air Max São Paulo Graffiti Street Stunt Encouraged Sneakerheads To Shop