Using its 38 years of experience in North London, The Arsenal Foundation has worked with Save the Children since 2011 on a programme in Jordan’s Za’atari Refugee Camp called ‘Coaching For Life’: an initiative which uses the power of football to develop a sense of belonging and boost the emotional, mental and physical experience for… Continue reading Arsenal & Save The Children’s ‘When I Play Football, I Feel Happy’ Promotes Positive Impact Of ‘Coaching For Life’
Tag: Arsenal
Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign
The start of May saw UEFA Champions League partner Heineken unveil a new TV, digital and social campaign celebrating female soccer fans and addressing gender bias across the sport. Spanning a series of ads and a web hub, the Dutch brewer’s ‘Cheers To All Fans’ campaign kicks off its new programme to tackle gender discrimination… Continue reading Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign
Adidas, Arsenal & TFL Celebrate Club’s Tube Connections Via Warm-Up Kit Collection Inspired By Piccadilly Line Seat Fabric Pattern
Arsenal and Adidas teamed up with Transport For London (TFL) to celebrate the club’s historic London Underground links with the release of a warm-up kit collection inspired by the fabric design pattern (moquette) of the seats on the Piccadilly Line which runs through Arsenal Station. Promoted through a three-way digitally led campaign running across… Continue reading Adidas, Arsenal & TFL Celebrate Club’s Tube Connections Via Warm-Up Kit Collection Inspired By Piccadilly Line Seat Fabric Pattern
Adidas x Humanrace Collaboration Campaign Celebrates Human Spirit Of Inclusivity
The launch film for the Adidas x Humanrace collaboration, between the German sportswear giant and singer, songwriter and producer Pharrell Williams shines a spotlight on the people shaping creativity and football culture today and tomorrow. Rolling out in late 2020, the focus was on five young London creators who each embody the passion and… Continue reading Adidas x Humanrace Collaboration Campaign Celebrates Human Spirit Of Inclusivity
Emirates Surprises, Rewards AC Milan, Arsenal & Real Madrid Fans End Of Year Video Call
Emirates leveraged its primary football club partnerships with AC Milan, Arsenal and Real Madrid to surprise some of their most deserving fans and reconnect them with the teams they love after most of the year European football had been played in empty stadiums. The idea was to create a New Year virtual surprise the… Continue reading Emirates Surprises, Rewards AC Milan, Arsenal & Real Madrid Fans End Of Year Video Call
Cadbury’s ‘Pass It On’ Leverages Football Tie-Ups At Start Of 20/21 Premier League Season
As the Premier League returns for the 20/21 season, Cadbury launched a new campaign supporting the return for the fourth year of its UK football ‘Match & Win’ promotion called ‘Pass It On’ which features players from some of the country’s top clubs. The initiative, developed in harness with creative agency Elvis, is the… Continue reading Cadbury’s ‘Pass It On’ Leverages Football Tie-Ups At Start Of 20/21 Premier League Season
Premiership Kick-Off Sees Adidas Expand ‘Fabric Of Football’ Docu-Series With Man Utd’s ‘Belief’
Adidas continues its three-part ‘Fabric of Football’ documentary-series exploring the core of some of its highest profile partner clubs with a new long form film focusing on Manchester United called ‘Belief’. Launched to leverage to the start of the 2019/20 Premier League, the documentary style video sees Adidas and Manchester United explore what makes… Continue reading Premiership Kick-Off Sees Adidas Expand ‘Fabric Of Football’ Docu-Series With Man Utd’s ‘Belief’
Betfair Activates Arsenal Extension Via Video-Led, Player Fronted ‘Back The Whistleblowers’ Challenge
Bookmaker Betfair leveraged its new player access rights from its recently extended Arsenal partnership package in a ‘Back The Whistleblowers’ campaign that sees three Gunner’s stars aim to raise awareness of the tough jobs faced by football referees. Striker Oliver Giroud, keeper Petr Cech and defender Nacho Monreal all face-up to the challenge of… Continue reading Betfair Activates Arsenal Extension Via Video-Led, Player Fronted ‘Back The Whistleblowers’ Challenge
Europcar Launch Innovative Content & Offer-Led Digital Hub For Arsenal Fans
To celebrate the start of its second year as the Official Car and Van Rental Partner of Arsenal Football Club, Europcar has launched a content hub for Arsenal fans at http://www.europcar.co.uk/yourarsenalyourway. Called ‘Your Arsenal, Your Way’, the site has been designed to offer something of a one-stop-shop for both Arsenal and Europcar content. … Continue reading Europcar Launch Innovative Content & Offer-Led Digital Hub For Arsenal Fans
Arsenal & Puma Launch World’s First Left-Footed Football
Arsenal and kit partner Puma joined forces to create the world’s first football designed for left-footed players. The left-footed ‘evoPOWER’ has been developed by Puma technologists to increase the accuracy, power and precision of left-footed players. The campaign is led by a comic spot featuring a technical explanation from Puma senior product line… Continue reading Arsenal & Puma Launch World’s First Left-Footed Football
Arsenal Join Paddy Power & Stonewall In Rainbow Laces
Arsenal players front an advert promoting this year’s Rainbow Laces campaign – the equal rights campaign from the unlikely alliance of gay rights organisation Stonewall and bookie Paddy Power that aims shift attitudes towards LGBT people in football. The ‘Changing Room’ campaign, created by agencies Lucky Generals and M2M, is fronted by several… Continue reading Arsenal Join Paddy Power & Stonewall In Rainbow Laces
Puma Projection & Teasers Launch New Arsenal Strips
Puma rolled out its first official Arsenal kit on 10 July and to launch the Gunners 2014/15 Kit Trilogy it hosted a unique visual stunt in the form of a 20 metre high water projection on the River Thames. The evening projection across the water with a backdrop of the giant London Eye wheel,… Continue reading Puma Projection & Teasers Launch New Arsenal Strips
