In late August 2021, Spanish side Club Deportivo Leganés (CD Leganés) leveraged its new partnership with fast food giant KFC by symbolically switching the team skippers’ title from the traditional ‘captain’ to the branded ‘colonel’. The move was highlighted by the new colonels wearing a captain’s/colonel’s armband bearing the brand’s famous Colonel Sanders face… Continue reading Club Deportivo Leganés Becomes First Football Team To Have Colonels Instead Of Captains
Tag: Armband
Nedbank’s Pandemic ‘Play Your Part’ Leverages South African Soccer’s 2021 Nedbank Cup Final
South African financial brand Nedbank activated around the climax of The Nedbank Cup, the leading football cup competition in South Africa, via an integrated #PlayYourPart campaign running across multiple platforms which reminded all South Africans that everyone has to keep doing their bit to win the battle off the pitch – for the sake of… Continue reading Nedbank’s Pandemic ‘Play Your Part’ Leverages South African Soccer’s 2021 Nedbank Cup Final
