Inspiring Sports Marketing
13/01/2023
Monster Energy Leads Brands Backing ‘Gronk Beach’ At Super Bowl LVII
The trend for major event linked, celebrity-hosted, brand-backed experiences continues with NFL legend turned professional pitchman Rob Gronkowski hosting the ‘Gronk Beach’ party on Super Bowl 2023 weekend backed >>
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11/10/2021
USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign
September, October and November saw the USA Today Network launch its USA Today Sports+ premium subscription product and promote it through an integrated, regionally-targeted campaign called ‘Fan Harder’. >>
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07/04/2020
Arizona’s Major Teams Collaborate On #AllAZ ‘All Of Us. All Together’ Emotional Rallying Cry
31 March saw the social media roll out of a video showing support and gratitude for all those keeping the state and the country running during the coronavirus outbreak >>
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27/01/2015
Bud (Puppy) & Bud Light (Pacman) Super Bowl XLIX Millennials Strategy
For Super Bowl XLIX, Anheuser-Busch InBev, traditionally the Big Game’s biggest TV commercial spender, is focusing on its flagship Budweiser and Bud Light brands through multi-channel activation engaging Millennials >>
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11/09/2014
Doritos Relaunches Dream Job & $1m Super Bowl Crash
Let The Ad-Making Awesomeness Begin! (Again). As the 2014-15 NFL season gets underway, at least one marketer, Doritos is already thinking about the end of the season: Super Bowl >>
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