To celebrate the 2023 football season kick-off, the NFL partnered with Snapchat for an on augmented reality lens experience aimed at stoking supporter excitement by enabling them to virtually wear team jerseys, to create a virtual bobblehead, play cornhole, tailgate, enter a commentator contest and even purchase official NFL merchandise. The refreshed ‘NFL Kickoff Jersey Lens’ is customizable… Continue reading NFL & Snapchat team-Up To Celebrate 2023 Football Season Kick-Off Via AR Lens
Tag: AR
MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience
Major League Baseball (MLB) partner T-Mobile’s multi-phase activation around the 2023 All-Star Week – held between 7 and 11 July in T-Mobile Park in Seattle (the telco’s US headquarters) – spans 5G, AR, an automated ball strike system, apps, drones, wi-fi, competitions, local activations and ads. The mobile telco’s activation highlights included: A… Continue reading MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience
Asahi Super Dry Leverages Upgraded Man City Training Kit Partnership Via AR Activation
Early July saw Asahi Super Dry, Japan’s bets selling beer, upgrade its Manchester City FC sponsorship to become the treble-winning club’s Official Training Kit partner and marked the tie-up through an AR campaign called ‘Beyond Expected Training’. The aim of Asahi Super Dry’s marketers was to show that its extended sponsorship is more than… Continue reading Asahi Super Dry Leverages Upgraded Man City Training Kit Partnership Via AR Activation
OKX Launches Interactive Man City FC Metaverse Campaign To Inspire Fans To ‘Play For The City’
Manchester City FC partner OKX worked with Yahoo to roll out a metaverse campaign on the Ready Player Me platform revolving around interactive avatars and featuring leading players to inspire fans to ‘Play For the City’. The Web3 tech and crypto exchange company and official club training kit partner’s augmented reality (AI) experience, hubbed… Continue reading OKX Launches Interactive Man City FC Metaverse Campaign To Inspire Fans To ‘Play For The City’
Meta Activates Rugby WC Partnership Via Avatar Creator Helping Fans Show Passion In ‘New Dimension’
Tech giant and Facebook parent Meta, an official sponsor of the 2023 Rugby World Cup in France, released an ‘New Dimension’ Augmented Reality (AR) campaign leveraging its tournament tie-up which allows fans to showcase their eclectic passions for their national teams. Meta, which is also the tournament’s official social media services supplier, has developed… Continue reading Meta Activates Rugby WC Partnership Via Avatar Creator Helping Fans Show Passion In ‘New Dimension’
Adidas ‘Family Reunion’ Reunites Its Global Football Ambassador Family Ahead Of Qatar 2022
A week ahead of kick-off, Adidas launched its 2022 FIFA Men’s World Cup campaign with a hero spot titled ‘Family Reunion’ which reunites the brightest stars from its global athlete ambassador stable including both footballers (including Lionel Messi, Karim Benzema and Jude Bellingham) and other endorsers (such as Stormzy). Setting out to celebrate why… Continue reading Adidas ‘Family Reunion’ Reunites Its Global Football Ambassador Family Ahead Of Qatar 2022
Aussie Sports Retailer Rebel’s Gamified Immersive AR Basketball Experience Promos Hoops Shoe Range
Australian sports retailer Rebel partnered with agencies OMD Create and Unbound on a gamified basketball experience called ‘Play Like’ which allows hoops fans to assemble on a virtual court throughout the 2023 NBL season via social AR filters built on the Meta platform ‘Spark AR’. The initiative, which activates rebel’s official retail partnership with… Continue reading Aussie Sports Retailer Rebel’s Gamified Immersive AR Basketball Experience Promos Hoops Shoe Range
Nike Celebrated 50 Years With An Immersive In-Store AR Archive Experience
To celebrate Nike’s 50th anniversary, the US sportswear behemoth teamed up with LA-based creative company BUCK to bring 50 years of iconic athletic artefacts into an accessible, augmented reality (AR) experience for people in Nike stores worldwide. The initiative’s objective was to capture the spirit of DNA (Department of Nike Archives) and the in-store experience featured… Continue reading Nike Celebrated 50 Years With An Immersive In-Store AR Archive Experience
Vodafone’s Raducanu Led ‘Feel The Connection’ Via Wimbledon Centre Court Snapchat Lens
Vodafone, the Official Connectivity Partner of The Championships, sought to turn tennis fans into Wimbledon champions through a Snapchat augmented reality (AR) lens led strand of its multi-stage #FeelTheConnection activation programme. Like the core campaign, the mobile network’s tennis ambassador Emma Raducanu fronts the social app activation which invites tennis lovers to step on… Continue reading Vodafone’s Raducanu Led ‘Feel The Connection’ Via Wimbledon Centre Court Snapchat Lens
Nestle Munch Leverages 4 IPL Team Partnership To Launch Immersive Cricket Gaming Experience
Nestle Munch partnered with four teams from the Indian Premier League (IPL) – Royal Challengers Bangalore, Punjab Kings, Sunrisers Hyderabad and Kolkata Knight Riders – for a 2022 season immersive gaming experience activation incentivised by offering fans/participants a chance to meet their favourite cricketers. The campaign, which was conceived and crafted by agency Wunderman… Continue reading Nestle Munch Leverages 4 IPL Team Partnership To Launch Immersive Cricket Gaming Experience
Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative and a Snapchat-linked Augmented Reality (AR) tech project which transported fans from all around the world to the Miami Grand Prix circuit. View this post… Continue reading Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App
NBA partner Google added a new, immersive ‘Pixel Arena’ gamified experience to its programme of league linked activations which enables fans using the league’s official mobile app to create and share avatars and content and explore a 3D simulated hoops world. Launched on 18 April to leverage the 2022 Playoffs (which run from April… Continue reading Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App
