Planet Fitness Targets Teens With Social ‘Repisode’ Series For Free ‘High School Summer Pass’ Gym Access

Launched in late Spring, US gym chain Planet Fitness offered students free gym access to help boost their mental health in the third annual iteration of its’ High School Summer Pass’ program which provides teenagers with free access to the chain’s 2,400 gyms across the country all summer.    To promote the initiative, Planet Fitness… Continue reading Planet Fitness Targets Teens With Social ‘Repisode’ Series For Free ‘High School Summer Pass’ Gym Access

AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest

Deloitte Digital and Twitterperlen teamed up for a #OneLove alternative campaign which uses smartphone AR filters to enable fans to (virtually) dye the hair of the German national team players in the colours of the rainbow and share the images socially.   The ‘One Love’ skippers’ armband initiative hogged many of the early 2022 FIFA Men’s… Continue reading AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest

Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP

Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative and a Snapchat-linked Augmented Reality (AR) tech project which transported fans from all around the world to the Miami Grand Prix circuit.   View this post… Continue reading Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP

NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

The start of November saw NHL franchise Arizona Coyotes introduce a community-focused, culture-driven rebrand called ‘We Hockey’ to amplify the resurgence in Arizona hockey.   Launched as the NHL season kicks into gear, the Coyotes campaign reflects its unusual positioning as a professional ice hockey team born and built in the least likely place for… Continue reading NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

Gatorade Showcases ‘Dunk’ Celebrations In Season-Long NFL, Gaming-Influenced Football Campaign

NFL partner Gatorade commemorates almost forty years of working in the game through a season-long, multi-channel marketing initiative built around what the brand refers to as the ‘dunk celebration’: where sideline coolers of the PepsiCo owned sports drink are dumped on the heads of Super Bowl winning teams’ coaches.   The campaign was launched through a… Continue reading Gatorade Showcases ‘Dunk’ Celebrations In Season-Long NFL, Gaming-Influenced Football Campaign

USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign

September, October and November saw the USA Today Network launch its USA Today Sports+ premium subscription product and promote it through an integrated, regionally-targeted campaign called ‘Fan Harder’.   Reaffirming the Gannett Co owned media giant’s sports subscription strategy which integrates Tipico Gaming Odds and which enables subscribers to curate and customize their local sports… Continue reading USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign

#KhelKhushiyonKa – JSW Steel & Delhi Capitals

JSW Steel leveraged the IPL 2020 and its principal sponsorship of the Delhi Capitals to reach a broader and wider mass market demographic than its previous marketing through its social-first #KhelKhushiyonKa campaign – fronted by star player Rishabh Panti and including video series and fan contests – which gave fans a chance to celebrate, participate… Continue reading #KhelKhushiyonKa – JSW Steel & Delhi Capitals

Puma India Launches Instagram-Led Augmented Reality Filter & Retro Gaming ‘Play On’

Puma India launched its new ‘Play On’ sneaker pack (Future Rider and Style Rider) with a digital campaign centred on Instagram that included augmented reality and retro games.   The campaign’s objective was to drive engagement and awareness about the new colourways of the Rider franchise.   The campaign, which was conceptualised and created by… Continue reading Puma India Launches Instagram-Led Augmented Reality Filter & Retro Gaming ‘Play On’