Adidas continued to build its new umbrella ‘You Got This’ marketing platform through February and March with a trio of online films featuring a lineup of young Adidas ambassadors – including Anthony Edwards, Mia Fishel, Gabriel Martinelli and Andreas Pereira, plus Francisco Cerundolo and Felix Auger Aliassime – which all explore how they might play… Continue reading Adidas Expands #YouGotThis Via Trio Of Pressure-Free, Fun-Only Films Featuring Edwards, Fishel, Martinelli, Pereira, Cerundolo & Aliassime
Tag: Anthony Edwards
Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
On 11 February, a day ahead of Super Bowl LVIII, adidas launched a new global brand campaign called ‘You Go This’ featuring a strong line up elite endorsers and amateur athletes which sets out to help athletes handle sporting pressure. The global content series, which is led by a spearhead spot, features a team of… Continue reading Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
Young NBA Stars Trae Young & Anthony Edwards Front US Sprite Bottle Rebrand Campaign
The start of August saw NBA stars Trae Young and Anthony Edwards front a rebranding ‘New Bottle, Same Sprite’ campaign from Sprite which introduced consumers to the soft drinks new look and packaging. Led by the 23-year-old Atlanta Hawks point guard and the 20-year-old Minnesota Timberwolves shooting guard, the campaign was spearheaded by a… Continue reading Young NBA Stars Trae Young & Anthony Edwards Front US Sprite Bottle Rebrand Campaign
