Blue Moon – Cisco Webex & Man City

Launched in late July 2020 and timed to leverage the restart of the UEFA Champions League, Manchester City’s official technology partner Cisco rolled out a campaign called ‘Blue Moon’ promoting its Webex video conferencing brand via ?   Territory: UK/Global   Agency: Octagon & Milkmoney     Objective:   Like it has with many other… Continue reading Blue Moon – Cisco Webex & Man City

TikTok & Sony Music Release ‘Jeetega Saara India’ Ambush Anthem For The Cricket World Cup

To ambush the start of the ICC Cricket World Cup 2019, TikTok, world’s leading short-video platform, in collaboration with global music giant Sony Music’s artist Aastha Gill has launched the TikTok World Cup Anthem titled “Jeetega Saara India.”.   This anthem cheers on Team India to bring the World Cup home and offers users will… Continue reading TikTok & Sony Music Release ‘Jeetega Saara India’ Ambush Anthem For The Cricket World Cup

ICC World Cup Partner Uber Activation Led By A Three Minute Tournament Anthem Called ‘Way-O’

As the ICC ODI Cricket World Cup got under way, official ICC partner Uber released a three-minute tournament anthem titled ‘Way-O, Way-O’.   The anthem itself was composed, produced and curated by Michael McCleary and featuring artists from five countries taking part in the World Cup: Sanam (India), Jahmiel (Jamaica), Catherine Taylor Dawson (UK), Simba… Continue reading ICC World Cup Partner Uber Activation Led By A Three Minute Tournament Anthem Called ‘Way-O’

Puma & Ambassador/India Captain Virat Kohli Rap on Cricket World Cup ‘Sock Them’ Anthem

As the ICC ODI Cricket World Cup got underway, the start of June saw Puma roll out a rap sung by musical super star Divine (who previously worked with Puma on Suede Gully) and featuring brand ambassador and India cricket captain Virat Kohli.   The anthem, called #SockThem, is amplified through a film revolving around… Continue reading Puma & Ambassador/India Captain Virat Kohli Rap on Cricket World Cup ‘Sock Them’ Anthem

American Tourister Launch Mithali Raj Fronted Anthem Wishing India Luck At The ICC ODI World Cup

American Tourister and Indian Women’s captain Mithali Raj unite to support the men in blue through an anthem of support for the ICC Cricket World Cup and a campaigned that urges fans to share the song using #ChampionsAnthem in order to further drive team support.   The luggage brand’s activation, conceptualised by agency Autumn Grey,… Continue reading American Tourister Launch Mithali Raj Fronted Anthem Wishing India Luck At The ICC ODI World Cup

Lucozade Sport Supports England Lionesses Via On-Bottle & A Three Lions/ Lionesses Anthem Rewrite

Lucozade Sport launched a multi-strand activation leveraging its sponsorship of the England Womens Team ahead of the FIFA World Cup that includes an on bottle promotion and which is led by a rewrite of the famous ‘Three Lions’ anthem.   The brand, which is the official sports drinks and hydration partner of the England women’s… Continue reading Lucozade Sport Supports England Lionesses Via On-Bottle & A Three Lions/ Lionesses Anthem Rewrite

Sister Companies Hyundai/Kia Run Multiple Activation Strands Leveraging Joint FIFA World Cup Sponsorship

Hyundai and Kia, sister companies in the Hyundai Motor Group and co FIFA sponsors, invited fans around the world to immerse themselves in the World Cup as active participants.   Finally after four years of anticipation, FIFA World Cup returned with more passion and joy. Read more to find out how #Kia celebrated the 2018… Continue reading Sister Companies Hyundai/Kia Run Multiple Activation Strands Leveraging Joint FIFA World Cup Sponsorship

Coca-Cola & Shaqiri Kick-Off World Cup With Swiss Station Augmented Reality Football Experience

One of FIFA sponsor Coca-Cola’s more interesting local market on the ground activations was a large-format augmented reality (AR) experience in Zürich’s main railway station.   The campaign, launched in the third week of June, aimed to celebrate the 20 cola brand’s ongoing support for the game and its partnership with FIFA’s World Cup.   Train… Continue reading Coca-Cola & Shaqiri Kick-Off World Cup With Swiss Station Augmented Reality Football Experience

Kia Motors Launches ‘Two Little Feet’ Campaign & reveals India’s First Official Match Ball Carriers At Russia 2018

Kia Motors has launched a new campaign in India to unveil its Official Match Ball Carriers (OMBC) for the FIFA World Cup.   Kia, which is FIFA’s official automotive partner alongside its sister car company Hyundai, has created a digital music video called ‘Two Little Feet’ to spearhead the initiative.   The spot stars Karnataka’s Rishi… Continue reading Kia Motors Launches ‘Two Little Feet’ Campaign & reveals India’s First Official Match Ball Carriers At Russia 2018

Umbro Ambushes World Cup With How To Write A ‘Hit Football Anthem’ Comic Campaign

Leveraging the fact that there is no official England song for Russia 2018, former FA kit supplier Umbro is ambushing the tournament and filling the void with a new campaign exaplining how to write a classic football anthem.   The sportswear brand’s campaign, which runs primarily across YouTube and Umbro’s other digital and social channels,… Continue reading Umbro Ambushes World Cup With How To Write A ‘Hit Football Anthem’ Comic Campaign

Scherzinger Sings Qatar Airways’ Global FIFA World Cup Anthem To Spearhead Russia 2018 Activation

There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step.   A sense of universal excitement and anticipation sits at the heart of FIFA partner Qatar Airways’ first global World Cup campaign: one which sees Nicole Scherzinger re-record ‘Dancing In The Street’.   Created in harness with creative… Continue reading Scherzinger Sings Qatar Airways’ Global FIFA World Cup Anthem To Spearhead Russia 2018 Activation

Coca-Cola’s Multi-Phase Global & Local World Cup Campaign Anchored By Jason Derulo’s ‘Colors’ Anthem

Coca-Cola has again placed music at the core of a sports sponsorship campaign as musician Jason Derulo’s bespoke Russia 2018 track X sits at the heart of its FIFA World Cup activation programme.   While FIFA’s official drinks partner’s multi-phase, integrated activation spans everything from televisions ads to bespoke packaging and the brand’s popular, name-based… Continue reading Coca-Cola’s Multi-Phase Global & Local World Cup Campaign Anchored By Jason Derulo’s ‘Colors’ Anthem