NFL Official Beer Bud Light’s Big Game ‘Easy Night Out’ Aims To Battle Boycott

Brewing giant and long-time NFL corporate partner Anheuser-Busch returned to the Super Bowl for its near-50th year with Big Game commercials ads for three of its leading beer brands: Bud Light (the official beer of the NFL), Budweiser and Michelob Ultra. Bud Light’s TV ad, titled ‘Easy Night Out,’ sees a fan meet the Bud… Continue reading NFL Official Beer Bud Light’s Big Game ‘Easy Night Out’ Aims To Battle Boycott

Hoka’s ‘Fly Human Fly: Murmuration’ Integrated Global Campaign Champions Community & Movement

Mid-June saw disruptive sneaker brand Hoka launch the largest global integrated marketing campaign in its history with creative based around the concept of ‘murmuration’ – a flocking behaviour amongst birds.   Running within the umbrella ‘Fly Human Fly’ brand platform which Hoka debuted in 2022 (and uses the #FlyHumanFly hashtag and tagline), the Deckers Brands-owned… Continue reading Hoka’s ‘Fly Human Fly: Murmuration’ Integrated Global Campaign Champions Community & Movement

Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary

US based Fintech brand Ally Bank promoted its new pledge to boost support for women’s sports by promising male/female equal gender sports investment through a new campaign called ‘Watch The Game, Change The Game’ which aired on broadcast, cable, connected TV, plus on digital and social channels.   Launched in late June on the 50th… Continue reading Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary

Dick’s Sporting Goods ‘There She Is’ Campaign Celebrates Female Olympians At Tokyo 2020

In the last week of July, US retailer Dick’s Sporting Goods released an integrated campaign leveraging Tokyo 2020 called ‘There She Is’ which sought to empower female athletes and celebrate their efforts in climbing to the top of the Olympic podium.   The hero commercial, which was infused with the chords of the Bert Parks 1950s… Continue reading Dick’s Sporting Goods ‘There She Is’ Campaign Celebrates Female Olympians At Tokyo 2020

Coca-Cola Leverages NCAA March Madness Via ‘Unbelievable Double Take’ Retro Hoops Ads

Late March saw Coca-Cola leverage NCAA March Madness via a multichannel campaign called ‘Unbelievably Delicious’ spearheaded by a ‘Unbelievable Double Take’ hero spot which digitally inserts images of Coca-Cola flavours into footage of memorable moments from previous Men’s College Division 1 hoops tournaments.   The campaign, which promotes Coca-Cola and Zero with cherry, vanilla, cherry… Continue reading Coca-Cola Leverages NCAA March Madness Via ‘Unbelievable Double Take’ Retro Hoops Ads

‘The New Kid’ Embarks On A Sneaky Sneakers Journey In Dick’s Sporting Goods Xmas Ad

Mid November saw the launch of a festive DICK’S Sporting Goods Christmas campaign, called ‘The New Kid’, which sees a store come to life after closing time and a youngster embark on a fun filled journey of friendship and discovery – but instead of a wide-eyed child the protagonist is a new Nike Air Max… Continue reading ‘The New Kid’ Embarks On A Sneaky Sneakers Journey In Dick’s Sporting Goods Xmas Ad

Dick’s Sporting Goods Foundation Challenges School Sports Cuts With ‘To Whom It May Concern’

Sports retailer Dick’s Sporting Goods set out to challenge the widespread trend for school sports programme cuts with a national US campaign aimed at offering access to sports for one million young athletes by 2024.   Through its Dick’s Sporting Goods Foundation, the national retailer launched an initiative across the country promoted through a multi-channel… Continue reading Dick’s Sporting Goods Foundation Challenges School Sports Cuts With ‘To Whom It May Concern’

Crown Royal Whiskey’s ‘Hydrate Generously / Water BOYS’ Ad Is First Ever NFL Spirits Spot

Exploiting the NFL’s new rules allowing in-game broadcast liquor advertising at the very first opportunity, whiskey brand Crown Royal bought the first slot in the first commercial break of the 7 September season opener between the Kansas City Chiefs and the Super Bowl champion New England Patriots.   The Diageo-owned spirits brand ran a 30-second… Continue reading Crown Royal Whiskey’s ‘Hydrate Generously / Water BOYS’ Ad Is First Ever NFL Spirits Spot

Captain Morgan Rum Campaign Adds Another ‘Captain Morgan (Eoin)’ To Athlete Ambassador Line-Up

Diageo owned rum Captain Morgan has added to its stable of namesake ‘Captain Morgan’ sports endorsers by adding England T20 and One-Day cricket captain Eoin Morgan to its ambassador stable.   The Jamaican rum brand unveiled its new ambassador signing by co-ordinating a tri-partite Twitter exchange between the three Captains.   Can you guess who… Continue reading Captain Morgan Rum Campaign Adds Another ‘Captain Morgan (Eoin)’ To Athlete Ambassador Line-Up

Stars Front MLB ‘This Season On Baseball’ 2017 Opening Day Campaign Positioning It As Primetime TV Drama

One week ahead of the first pitch being thrown, Major League Baseball debuted its new season campaign – called ‘This Season On Baseball’ – which frames the sport like a popular primetime TV drama series returning for a new run.   The integrated, multi-platform promotion revolves around the idea that the MLB season is a… Continue reading Stars Front MLB ‘This Season On Baseball’ 2017 Opening Day Campaign Positioning It As Primetime TV Drama

Budweiser’s Epic Origin Story Super Bowl Spot Joins Immigration & (Of Course) Trump Debate

Anheuser-Busch InBev brandand NFL sponsor Budweiser’s Super Bowl ad, despite internal claims to the contrary, joins the political dust-up in the form of an epic story of its immigrant cofounder’s journey to the USA.   In dramatic, cinematic style, this Big Game commercial called ‘Born The Hard Way’ retells the story of the brand’s co-founder… Continue reading Budweiser’s Epic Origin Story Super Bowl Spot Joins Immigration & (Of Course) Trump Debate