To promote its latest X SPEEDPORTAL, adidas teamed up with US animated cartoon stars Rick and Morty to promote the football boot launch through a global campaign. The German sportswear giant’s campaign rolled out from 19 July and in addition to a strong line-up of player ambassadors including Liverpool’s Liverpool player Mohammed Salah, Real… Continue reading Adidas Teams Up With Rick & Morty For X Speedportal Football Boot Intergalactic Global aunch Campaign
Tag: Animation
UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off
Nike linked up with women’s storytelling platform Rebel Girls to celebrate female footballers and leverage its official UEFA partnership as Euro 2022 kicked off by telling 25 female footballer stories about Nike-sponsored athletes and their communities Combining Nike’s estimated 250m social reach across more than 300 platforms with Rebel Girls’ growing 20 million young… Continue reading UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off
AELTC’s Wimbledon 2020 ‘The Stage Awaits’ Campaign Celebrates Centre Court’s 100th Anniversary
In the lad up to Wimbledon 2022, property owner the All England Lawn Tennis Club (AELTC) released an animated spot to celebrate 100 years since the opening of the Centre Court. The celebratory carton commercial, titled ‘The Stage Awaits’, was created by McCann London and dropped on 6 June (ahead of the 20 June… Continue reading AELTC’s Wimbledon 2020 ‘The Stage Awaits’ Campaign Celebrates Centre Court’s 100th Anniversary
Man City FC Auto Partner Nissan Celebrates EPL Title Via Dynamic Animation
Nissan, the official automotive partner of newly crowned English Premier League Manchester City FC, celebrated the club winning the 2021/2 title with a ‘Congratulations’ animation. Created through sport and entertainment agency Dark Horses and crafted by Friends Electric director Polynoid, the spot celebrates Manchester’s light blue team’s retention of the world’s most watched domestic… Continue reading Man City FC Auto Partner Nissan Celebrates EPL Title Via Dynamic Animation
FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
Athleisure and sportswear shoe brand FlitFlop launched its Vitamin FF sneakers through an integrated, animated campaign spearheaded by a 3D CGI product demonstration video supported by live action video and product photograph running across sales channels, marketing materials and digital platforms. The campaign, developed in harness with agency LEAP, showcases FitFlop’s brand values, the… Continue reading FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
NFL Greats ‘Bring Down The House’ In NFL’s Own Semi-Animated Super Bowl Epic
The NFL and its agency of record 72andSunny LA linked football’s past, present and future in the league’s own Super Bowl marketing push which was led by a hero 120-second spot called ‘Bring Down The House’. With Super Bowl LVI held at SoFi Stadium, just a few blocks away from Hollywood, the NFL turned… Continue reading NFL Greats ‘Bring Down The House’ In NFL’s Own Semi-Animated Super Bowl Epic
IGA Activates Team Canada Tie-Up By Fuelling ‘The Athlete’ For Success With Animated Spot & Recipes
Canadian supermarket brand IGA, a chain of independent grocers supplied by Sobeys (owned by Canadian grocery giant Empire) which franchises the name teamed up with agency Sid Lee to celebrates IGA’s sponsorship of Team Canada at the 2022 Beijing Olympics. The activation is spearheaded by a hero film called ‘The Athlete’: an animated spot… Continue reading IGA Activates Team Canada Tie-Up By Fuelling ‘The Athlete’ For Success With Animated Spot & Recipes
Sportswear Brand On Leverages Beijing 2022 Via ‘Black Ice’ Film Turning Ghanaian Skeleton Star Frimpong Into Comic Book Superhero
Swiss sportswear brand On tells turns the startling sporting story of Ghanian skeleton star Akwasi Frimpong into a graphic novel in a campaign that seeks to create a new hero for the next generation of African winter sports athletes and to show the power of ‘Dreaming On’. Rolled out ahead of Beijing 2022, the… Continue reading Sportswear Brand On Leverages Beijing 2022 Via ‘Black Ice’ Film Turning Ghanaian Skeleton Star Frimpong Into Comic Book Superhero
eLaLiga Santander eSports ‘100%’ Campaign Urges Viewers To Do The Impossible
To promote the start of the new eLaLiga Santader season a spectacular new campaign Called ‘100%’ invites viewers to overcome their limits, believe in the unimaginable and achieve what no one else can – all of which are necessary if you want to triumph in the self-described ‘most demanding eSports competition in the world’. … Continue reading eLaLiga Santander eSports ‘100%’ Campaign Urges Viewers To Do The Impossible
Star Sports & ICC Launch ‘Live The Game’ Anthem Campaign Celebrating The Men’s ICC T20 World Cup
As the English cricketing season comes to an end, the Australian game swings back into action and the IPL prepares to restart its truncated season, Star Sport and the International Cricket Council (ICC) teamed up to launch an official anthem led campaign called ‘Live The Game’ to build buzz ahead of the 2021 Men’s T20… Continue reading Star Sports & ICC Launch ‘Live The Game’ Anthem Campaign Celebrating The Men’s ICC T20 World Cup
BIEN Animates Hoops Paralympic Excitement Ahead Of The Start Of Tokyo 2020
A striking piece of animation highlighting the athletic prowess of Paralympians from inclusive motion design studio BIEN has been shared across the International Paralympic Committee’s (IPC) social and digital platforms ahead of the 24 August start of the Tokyo 2020 Paralympics. Taking a distinctly creative approach to the task of making Paralympics’ creative stand… Continue reading BIEN Animates Hoops Paralympic Excitement Ahead Of The Start Of Tokyo 2020
Skateboard Star Rayssa Real Stars In Nike’s ‘New Fairies’ To Inspire A Young Generation
To celebrate the Olympic debut (and silver medal) of Brazilian skateboarder and brand ambassador Rayssa Real, late July saw Nike release a 90-second spot called ‘New Fairies’. Blending street skateboarding footage of 13-year-old star wearing fair wings with an animated, Disney-style cartoon aesthetic, the spot launched in the last week of July immediately prior… Continue reading Skateboard Star Rayssa Real Stars In Nike’s ‘New Fairies’ To Inspire A Young Generation
