Tag: Animation

Yuki Tsunoda’s Untold Stories Comics Trilogy Front Scuderia AlphaTauri & Catawiki Auction Alliance

A partnership between online auction house Catawiki and Formula 1 (F1) team Scuderia AlphaTauri seeks to bring fans closer to the racing and their hero Yuki Tsunoda through an Autumn initiative based around an exclusive limited-edition comic art series titled ‘The Yuki Trilogy’.   Online marketplace Catawiki returned to its foundational comic book roots when… Continue reading Yuki Tsunoda’s Untold Stories Comics Trilogy Front Scuderia AlphaTauri & Catawiki Auction Alliance

Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival

September saw the Melbourne Racing Club (MRC) launch an integrated campaign called ‘It’s Time To Re-Wild’ which invited racegoers to experience a different kind of horse racing Spring Carnival encouraging them to break out of a collective post-covid, post-Winter malaise and embrace a vibrant and unexpected world of food, fashion, fun and racing at Caulfield.… Continue reading Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival

Nike Champions China’s Women’s Footballers In 2023 World Cup ‘House Of Football / Heart Buddy’ Campaign

To leverage FIFA’s 2023 Women’s World Cup in China, Nike rolled out a football campaign spearheaded by a pair of feature films featuring the China National Women’s Team and star striker Wang Shuang backed by an outdoor stunt to encourage the whole nation to follow their heart.   Nike teamed up with long-time creative partner… Continue reading Nike Champions China’s Women’s Footballers In 2023 World Cup ‘House Of Football / Heart Buddy’ Campaign

‘Ally Hoop’ Equal Pay Mascot Highlights Wage Gap Between NBA Mascots & WNBA Players

A May campaign by Fast and Female, a Canadian charitable organisation empowering girls through sport and physical activity, championed gender pay equality in sport revolved around ‘Ally Hoop: The Equal Pay Mascot’.   The campaign, which rolled out around the first ever WNBA pre-season game in Canada, was created by Toronto creative agency Hard Work… Continue reading ‘Ally Hoop’ Equal Pay Mascot Highlights Wage Gap Between NBA Mascots & WNBA Players

Brazil’s Betano Leverages Qatar 2022 Via Animated Campaign Showing Where ‘Every Success Starts’

Brazilian leisure and entertainment brand Betano leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup with an integrated campaign inviting fans to have a flutter at Qatar 2022.   The multi-channel blended live action and animation campaign sets out to tell a story of resilience, faith and victory which resembles the attitude, commitment… Continue reading Brazil’s Betano Leverages Qatar 2022 Via Animated Campaign Showing Where ‘Every Success Starts’

Bleacher Report Qatar 2022 Marketing & Content led By Toy Story Inspired Animation

Bleacher Report, a digital publisher of sports content and a division of Turner Sports, promoted its coverage of the 2022 FIFA Men’s World Cup through a nostalgic 90s style campaign that seems to draw creative inspiration from Disney/Pixar’s Toy Story.   Launched ahead of the start of the tournament and led by a slightly satirical… Continue reading Bleacher Report Qatar 2022 Marketing & Content led By Toy Story Inspired Animation

Socceroos Squad Reveal Via ‘Many Journeys. One Jersey. One Squad. Ready To #GiveIt100’ Short Film

Football Australia revealed its Socceroos squad for the upcoming 2022 FIFA Men’s World Cup through an online video featuring Aussie actor Firass Dirani.   Narrating a three-minute monologue, the spot saw Dirani talk about past Australia’s World Cup teams and how players have overcome individual and communal challenges ranging from leaving home at 14 to… Continue reading Socceroos Squad Reveal Via ‘Many Journeys. One Jersey. One Squad. Ready To #GiveIt100’ Short Film

Adidas ‘X Speedportal’ Boot London Launch Led By Giant Cartoon Salah & Miedema Balloons

To celebrate the launch of the adidas’ new X Speedportal boots, adidas has floated six-metre high cartoon footballers across the capital.   In London on 11 August, Adidas launched a fresh local phase of its ‘X Speedportal’ football boot marketing campaign by launching giant hot air balloons in the shape of player ambassadors Mo Salah… Continue reading Adidas ‘X Speedportal’ Boot London Launch Led By Giant Cartoon Salah & Miedema Balloons

Panini Crowns The Swaps GOAT In Premier League 22/23 Adrenalyn XL Card Campaign

Panini launched its official Premier League 22/23 Adrenalyn XL trading cards collection through an integrated campaign spanning TV and digital which sought to capture the thrill of card swapping to build and improve a collection and acquire the very best football cards   Created by agency Dark Horses, the campaign launched in Mid-August (timed to… Continue reading Panini Crowns The Swaps GOAT In Premier League 22/23 Adrenalyn XL Card Campaign

BBC Sport’s ‘It’s A Brum Thing’ Promotes Coverage Of Birmingham 2022 Commonwealth Games

BBC Sport built buzz ahead of Birmingham 2022 and boosted awareness of its coverage of the Commonwealth Games with a mixed real world and animated footage promo titled ‘It’s A Brum Thing’.   The XXII Commonwealth Games, hosted by the UK city of Birmingham, will get under way from 28 July and all events during… Continue reading BBC Sport’s ‘It’s A Brum Thing’ Promotes Coverage Of Birmingham 2022 Commonwealth Games