A late April KitKat campaign in Malaysia surprised EA Sports’ FIFA gamers with an in-game initiative based around easy wins earned by opponents scoring own goals. The initiative, which was developed in harness with Wunderman Thompson Amsterdam, saw KitKat infiltrate EA FIFA (in FIFA Ultimate Team – FUT – Champions Weekend League mode) via… Continue reading Nestle’s ‘Kitto Kath Squad’ Surprise Unsuspecting Malaysia EA FIFA Gamers With An Easy Win Break
Tag: Amsterdam
Nike and Patta Air Max 1 Collaboration Marketed Through 4-Part ‘The Wave’ Film Series
Nike and the Dutch streetwear and sneaker retailer Patta promoted their latest Air Max 1 collaboration through a four-part film series called The Wave’ which was directed by Mahaneela with creative direction from Steve McQueen and his Lammas Park production house. The US sportswear giant and Amsterdam-based boutique unveiled ‘The Wave Collection’ centered around… Continue reading Nike and Patta Air Max 1 Collaboration Marketed Through 4-Part ‘The Wave’ Film Series
Nike In-Store Personalised Football Posters & OOH Customer Public Poster Projection
Another strand of Nike’s expansive, multi-phase and multi-market Women’s World Cup marketing programme sees the sportswear behemoth launch a custom in-store activation and digital tool which aims to enable supporters to create personalised posters of themselves as a soccer star. The customisable experiential initiative is installed in flagship stores in key cities – including in Amsterdam,… Continue reading Nike In-Store Personalised Football Posters & OOH Customer Public Poster Projection
Björn Borg ‘Exerhighs’ Pop-Up Store Sees Shoppers Swap Drugs For Sportswear
Mid September saw the doors open on a unique Dutch pop-up shop, created by Björn Borg, where the customers could swap drugs for sportswear. The ‘Chase the Exerhighs’ concept used the clothing retailer aims to drive home the message that you don’t need drugs to get high: similar feel-good substances are released in your… Continue reading Björn Borg ‘Exerhighs’ Pop-Up Store Sees Shoppers Swap Drugs For Sportswear
Heineken Champs League Interview-Campaign Viral
These days jobs are scarce and candidates are plentiful. So how do event and sponsorship departments make sure they are picking the best talent from thousands of applications? By being extraordinarily unorthodox! At least that’s how Heineken approached its task of choosing the best individual from the 1734 applications for a marketing internship. … Continue reading Heineken Champs League Interview-Campaign Viral
Hilton & Steinway’s Lennon & Ono Led ‘Piano For Peace’
Premium piano maker Steinway & Sons and global hotel group Hilton have teamed up to celebrate anniversary of John and Yoko’s bed-in peace protest with a initiative called ‘Piano For Peace’. More innovative brand collaboration than traditional sponsorship, Piano For Peace takes place in the same room in the same hotel as John Lennon… Continue reading Hilton & Steinway’s Lennon & Ono Led ‘Piano For Peace’
