Lawn Care Brand Pennington Leverages Draft To Pressure NFL To #FlipTheTurf

Lawn care company Pennington teamed up with Super Bowl winning linebacker Von Miller to leverage the 2023 NFL Draft by highlighting the dangers of playing on artificial turf and pressuring the league to ‘Flip The Turf’   Pennington timed the latest phase of its #FliptheTurf initiative – which aims to switch all football fields from… Continue reading Lawn Care Brand Pennington Leverages Draft To Pressure NFL To #FlipTheTurf

Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper

Germany’s Betclic teamed up with 180heartbeats and creative agency Jung von Matt to give romantic football fans a chef-cooked 10-course meal on Valentine’s Day with each dish reflecting in real time what was happening on the 14 February UEFA Champions League big match between European giants Paris Saint-Germain and Bayern Munich.   The idea was… Continue reading Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper

Gym Brand Anytime Fitness Ambushes Super Bowl With ‘Just Heard Anytime’ Campaign

Anytime Fitness, the Minnesota based 24-hour health and fitness clubs and at-home plan outfit (with over 5,000 franchised locations in 50 countries), sought to boost awareness and consideration while showcasing its unique offering (start your fitness journey anytime, anywhere) during a period when post New Year resolution motivation has started to wane through a Super Bowl ambush… Continue reading Gym Brand Anytime Fitness Ambushes Super Bowl With ‘Just Heard Anytime’ Campaign

Australia’s Bega Cream Cheese Ambushes Super Bowl To Challenge Philadelphia (Cream Cheese)

Bega Cream Cheese, which only launched across Australia in January 2023, ambushed the NFL’s Big Game and competitor Kraft Food’s cream cheese behemoth Philadelphia with an opportunistic outdoor and social reason-to-believe campaign linking the Philadelphia Eagles to the Bega brand.   Developed with creative agency Thinkerbell, the Aussie OOH ambush played on the fact that… Continue reading Australia’s Bega Cream Cheese Ambushes Super Bowl To Challenge Philadelphia (Cream Cheese)

Pepsi Max & Soccer Icon Ronaldinho Reveal Branded, Custom-Created ‘Nutmeg Foosball Table’

To leverage spiking soccer interest around the 2022 FIFA Men’s World Cup and ambush fierce rival and official Qatar 2022 sponsor Coca-Cola, PepsiCo’s Pepsi Max brand teamed up with Brazilian football legend Ronaldinho to unveil is custom-created, branded ‘Nutmeg Foosball Table’.   A highly creative and skillful attacking midfielder Ronaldo de Assis Moreira, commonly known… Continue reading Pepsi Max & Soccer Icon Ronaldinho Reveal Branded, Custom-Created ‘Nutmeg Foosball Table’

KFC Thailand’s Qatar 2022 ‘Checking For Chicken’ VAR Promo Turns Checks Into Time Limited Coupons

KFC Thailand leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup through an app-based promotion called ‘Checking For Chicken’ which produces limited time offer digital coupons each time there is a VAR check during the tournament. These coupons automatically pop up in the app each time the referee makes the VAR Check signal.… Continue reading KFC Thailand’s Qatar 2022 ‘Checking For Chicken’ VAR Promo Turns Checks Into Time Limited Coupons

Taco Bell Leverages Qatar 22 To Target LGBTQ+ & Latino Culture Via ‘Donde We All Play’ Soccer Spot

Taco Bell embraced both the 2022 FIFA Men’s World Cup and Latin culture in new US campaign that targeted the Latin community called ‘Donde We All Play’ fronted by professional soccer star Ashley Sanchez, Mexican-Japanese-American model Genai Nakama and Paisa Boys streetwear.   The campaign – which was created by Taco Bell’s culture agency of… Continue reading Taco Bell Leverages Qatar 22 To Target LGBTQ+ & Latino Culture Via ‘Donde We All Play’ Soccer Spot

Duracell #BunnyKeepyUppy Challenges Football Fans To Keep Up With The Duracell Bunny

An interactive social campaign from Duracell leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup by inviting football fans to play ‘keepy uppy’ against the brand’s bunny mascot on TikTok while showing off their skills.   Created in harness with agency Wunderman Thompson UK, Duracell’s social soccer game seeks to drive home a… Continue reading Duracell #BunnyKeepyUppy Challenges Football Fans To Keep Up With The Duracell Bunny

Gatorade Leverages Qatar 2022 With Messi Fronted ‘The Next 90 Minutes’ Spot & Limited-Edition Bottle

Sports drink giant Gatorade launched a multi-strand, global ‘The Next 90 Minutes’ campaign to leverage the 2022 FIFA Men’s World Cup which sets out to inspire future generations to achieve greatness, by facing any challenge ahead with confidence.   Spearheaded by a film starring Argentina’s Lionel Messi, Gatorade’s campaign aims to reinforce the idea that,… Continue reading Gatorade Leverages Qatar 2022 With Messi Fronted ‘The Next 90 Minutes’ Spot & Limited-Edition Bottle

BrewDog Kicks-Off OOH-Led Qatar 2022 ‘Proud Anti-Sponsor Of The World F*Cup’ Ambush

On 7 November UK brewer BrewDog launched a bold stance against Qatar 2022 with an aggressive, controversial ambush marketing campaign called ‘Proud Anti-Sponsor Of The World F*Cup’.   Built primarily around a London-based OOH strand backed by digital and social media support, plus a PR push, the campaign was created by Saatchi & Saatchi UK.… Continue reading BrewDog Kicks-Off OOH-Led Qatar 2022 ‘Proud Anti-Sponsor Of The World F*Cup’ Ambush

Clarence Seedorf & Khabib Nurmagomedov Front Comic FIFA World Cup ‘Expect Extraordinary’ Ad For Etihad Airways

The former Real Madrid, AC Milan and Netherlands midfielder Clarence Seedorf and undefeated Russian UFC lightweight champion Khabib Nurmagomedov teamed up to front an ambush ad for Etihad Airways promoting flights to Qatar ahead of the 2022 FIFA Men’s World Cup.   The 70-second spot’s narrative arc features the sports stars upstaged by a ‘mystery… Continue reading Clarence Seedorf & Khabib Nurmagomedov Front Comic FIFA World Cup ‘Expect Extraordinary’ Ad For Etihad Airways

Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final

Agency Thinkerbell’s latest work for Australian beer brand Furphy is an integrated ambush campaign leveraging the 2022 AFL Grand Final.   Based on the insight that all Australians love watching the footy whilst drinking a beer, the campaign revolves around the Furphy ‘Ball Cap’: a visual combination of the iconic AFL football and a Furphy’s bottle… Continue reading Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final