Heineken kicked off the UEFA Champions League knockout stages in the first week of February with a campaign building on its existing ‘Fresher Football’ marketing platform – which aims to make football more inclusive – called ‘Cheers To The Real Hardcore Fans’ which spans through-the-line content and a ticket competition. The brand’s recent UCL activation… Continue reading Heineken Activates UCL Knock-Out Stages Via #FresherFootball Inclusivity Led ‘Cheers To The Real Hardcore Fans’
Tag: Ambassadors
Disused Paris Bank Becomes A Basketball Court In Nike Jordan’s Latest ‘Beyond’ Film
Nike Jordan continued to seek to inspire the next generation of sports stars in its latest ‘Beyond’ film which saw the sportswear brand off local French kids a chance to play hoops with some of the Nike-owned outfit’s elite basketball player ambassadors – including Michael Jordan. The campaign, created in harness with Uncommon Creative Studio,… Continue reading Disused Paris Bank Becomes A Basketball Court In Nike Jordan’s Latest ‘Beyond’ Film
Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
On 11 February, a day ahead of Super Bowl LVIII, adidas launched a new global brand campaign called ‘You Go This’ featuring a strong line up elite endorsers and amateur athletes which sets out to help athletes handle sporting pressure. The global content series, which is led by a spearhead spot, features a team of… Continue reading Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
NFL Official Beer Bud Light’s Big Game ‘Easy Night Out’ Aims To Battle Boycott
Brewing giant and long-time NFL corporate partner Anheuser-Busch returned to the Super Bowl for its near-50th year with Big Game commercials ads for three of its leading beer brands: Bud Light (the official beer of the NFL), Budweiser and Michelob Ultra. Bud Light’s TV ad, titled ‘Easy Night Out,’ sees a fan meet the Bud… Continue reading NFL Official Beer Bud Light’s Big Game ‘Easy Night Out’ Aims To Battle Boycott
Bodyarmor’s ‘Field Of Fake’ Big Game Campaign Jumps On AI Generated Ad Bandwagon
‘Field of Fake’ is the title of sports drink Bodyarmor’s comic, AI-generated Super Bowl 58 spot which spearheads a Big Game marketing burst aimed at driving home the brand message that there’s no substitute for reality in sports. The hero 30-second commercial stars a strong line-up of football stars: including Christian McCaffrey, CeeDee Lamb, Joe… Continue reading Bodyarmor’s ‘Field Of Fake’ Big Game Campaign Jumps On AI Generated Ad Bandwagon
NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt
Captain Morgan, the official spiced rum sponsor of the NFL, launched a new campaign on 14 September fronted by Victor Cruz and Action Bronson incentivising fans to take part in a mixed real-world and social scavenger hunt facilitated through hidden QR codes. Timed to leverage the start of the 2023/24 football season, consumers are… Continue reading NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt
Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV
Nissan’s ongoing American Football ‘Heisman House” US campaign returned for the 2023 NFL and college season kick-off continued to spoof reality television formats as viewers are offered a comic peak into the lives of the car company’s growing cast of college football trophy winners athletes goofing around their fraternity-style home and hang out with their paired… Continue reading Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV
For 2023 RWC Kick-Off World Rugby Release ‘We Are Rugby: Time To Compete For Something More’
On the eve of the 2023 Rugby World Cup (RWC) kick-off, tournament rights-owner and global governing body World Rugby launched a ‘We Are Rugby’ brand campaign aimed at leveraging its core values to create a brighter future for the game. Launched to leverage the first game of the 2023 RWC, when hosts France took… Continue reading For 2023 RWC Kick-Off World Rugby Release ‘We Are Rugby: Time To Compete For Something More’
Guinness ‘Unsung Zeroes’ Marks New NFL Season & Pitts Montana Against Burrow In Battle Over ‘0’
To promote non-alcoholic Guinness 0, the Diageo owned stout brand leveraged the start of the new NFL season through a campaign featuring two quarterbacks – San Franciso 49ers legend and brand ambassador Joe Montana and current Cincinnati Bengals star Joe Burrow – competing over who gets to wear the shirts number ‘0’ for the first… Continue reading Guinness ‘Unsung Zeroes’ Marks New NFL Season & Pitts Montana Against Burrow In Battle Over ‘0’
Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
American Express returned as a sponsor of the 2023 US Open tennis championships with a multi-platform sports activation programme Spearheaded by a 30-second spot called ‘Advantage Is Yours’, the anchor tennis ad follows the journey of a mother and daughter – both passionate fans – exploring the USTA’s flagship annual tournament while unlocking various… Continue reading Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
Under Armour Uses ChatGPT & Player Ambassadors To Write ‘The Ultimate Team Talk’
Under Armour leveraged artificial intelligence (AI) and human insights to take the classic pre-game hype speech to the next level for a global brand campaign called ‘The Ultimate Team Talk’ which blended new tech with insights from elite soccer stars like Trent Alexander-Arnold and Antonio Rüdiger. According to the advertiser, the script was crafted… Continue reading Under Armour Uses ChatGPT & Player Ambassadors To Write ‘The Ultimate Team Talk’
Sky Sports Celebrates ‘Greatest Show On Earth’ Via Ad Starring Some Of World Sport’s Top Stars
A late July ‘The Greatest Show On Earth’ brand campaign from sports broadcaster Sky Sports – timed to debut ahead of the 2023/24 Premier League Season – features some of the biggest names from the world’s biggest sports including Jack Grealish, Erling Haaland, Lewis Hamilton, Lauren James, Emma Raducanu, Jon Rahm, Ben Stokes, Ella Toone… Continue reading Sky Sports Celebrates ‘Greatest Show On Earth’ Via Ad Starring Some Of World Sport’s Top Stars
