Tag Archives: Ambassadors

Gatorade Teams Up With Damian Lillard & Ryan Garcia To Welcome Athletes To Its ‘All G’ Gatorade Teams Up With Damian Lillard & Ryan Garcia To Welcome Athletes To Its ‘All G’

Gatorade Teams Up With Damian Lillard & Ryan Garcia To Welcome Athletes To Its ‘All G’

A pair of US sports stars – one from the NBA and the other from the world of boxing – fronted a new campaign from energy drink Gatorade which >>
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Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign

Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign

The start of May saw UEFA Champions League partner Heineken unveil a new TV, digital and social campaign celebrating female soccer fans and addressing gender bias across the sport. >>
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Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot

Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot

With the NBA Playoffs in full swing, US salad-based fast food chain Sweetgreen teamed up with new athlete ambassador Devin Booker to front a campaign called ‘Create Your Own’. >>
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The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity

The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity

Unilever antiperspirant brand Degree sought to drive lasting change through its inclusive ‘Degree Metathon’ (a ‘marathon in the metaverse’) based in Decentraland and fronted by rapper Fat Joe and >>
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Michelob Ultra ‘It’s Only Worth It If You Enjoy It’ Campaign Focuses on The Joy Of Sport Michelob Ultra ‘It’s Only Worth It If You Enjoy It’ Campaign Focuses on The Joy Of Sport

Michelob Ultra ‘It’s Only Worth It If You Enjoy It’ Campaign Focuses on The Joy Of Sport

To challenge the widely accepted primacy of success in sport being defined as ‘win at all costs’, Michelob Ultra’s ‘It’s Only Worth It If You Enjoy It’ campaign asks >>
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Rishabh Pant & Pandya Brothers Seek To Get Fans To ‘Dream Big’ In Dream 11 IPL 2022 Activation Rishabh Pant & Pandya Brothers Seek To Get Fans To ‘Dream Big’ In Dream 11 IPL 2022 Activation

Rishabh Pant & Pandya Brothers Seek To Get Fans To ‘Dream Big’ In Dream 11 IPL 2022 Activation

Fantasy sports platform Dream11 launched its latest IPL 2022 activation leveraging its partnership with the 2022 tournament in the form of a campaign called ‘Enablers Of Dream’ which ran >>
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Belgian Athletes Get Tangled By An Umbilical Cord In ‘Zijkant – Equal Pay Day’ Campaign Belgian Athletes Get Tangled By An Umbilical Cord In ‘Zijkant – Equal Pay Day’ Campaign

Belgian Athletes Get Tangled By An Umbilical Cord In ‘Zijkant – Equal Pay Day’ Campaign

A Belgian campaign from client ‘Zijkant – Equal Pay Day’ created by agency mortierbrigade stars a team of former elite Belgian athletes and promotes the 2022 iteration of Equal >>
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AT&T’s Lily Seeks A Temporary Celebrity Replacement In NCAA Partner’s March Madness Campaign AT&T’s Lily Seeks A Temporary Celebrity Replacement In NCAA Partner’s March Madness Campaign

AT&T’s Lily Seeks A Temporary Celebrity Replacement In NCAA Partner’s March Madness Campaign

Leveraging its partnership with NCAA March Madness 2022, US telco AT&T rolled out a campaign called ‘Even In The Madness Of March’ which contrasts the unpredictability of the tournament’s >>
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Papa John’s Leveraged MLB Labour Dispute Via Comic ‘Pre-Season Pizza Pro’ Recruitment Drive Papa John’s Leveraged MLB Labour Dispute Via Comic ‘Pre-Season Pizza Pro’ Recruitment Drive

Papa John’s Leveraged MLB Labour Dispute Via Comic ‘Pre-Season Pizza Pro’ Recruitment Drive

Papa John’s, which became the Official Pizza of Major League Baseball (MLB) in 2016, launched a silly (yet simultaneously serious) promotion on 1 March which pitched a job proposition directly >>
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WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’ WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’

WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’

Leveraging its stadium naming rights during the 2022 Guinness Six Nations, the Principality Building Society launched a search for an ‘Unofficial Squad’ – a team of 15 Clubhouse Champions >>
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