Inspiring Sports Marketing
Jan 21, 2022
Jacob’s Creek ‘Calling Stumps On Beer’ In New Campaign Featuring Brett Lee Via Flare
As Australia’s victorious cricketing summer peaked with a comprehensive Ashes victory, Aussie wine brand Jacob’s Creek rolled out a cheeky marketing campaign, to ‘Call Stumps on Beer’ encouraging Aussies >>
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Jan 20, 2022
Australian Open ‘ANZ Commemorative Coin Collection’ Launched By Champ Alcott & ANZ Tennis Hots Shots
ANZ ambassador and ‘golden slam’ wheelchair tennis champion Dylan Alcott fronted the reveal campaign for the Australian Open 2022 commemorative coin featuring Margret Molesworth (the inaugural winner of the women’s singles of the Australasian >>
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Jan 20, 2022
Drew Brees Fronts Avocados From Mexico ‘Big Game Welcome’ Super Bowl Push Spanning Ads, Branding, Experiences, Pop-Ups & Digital Commerce
Avocados From Mexico (AFM) teamed up with former NFL star Drew Brees for a ‘House Of Goodness’ multi-channel shoppable campaign and digital experience in the lead up to this >>
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Jan 19, 2022
Oakley Teams Welcomes New Ambassador Kylian Mbappé Via ‘Be Who You Are’ Endorser Campaign
Best known for its sports spectacles, the self-styled product design and sports performance brand Oakley unveiled its new multi-year partnership with football super star Kylian Mbappé with a ‘Welcome >>
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Jan 18, 2022
Nike & Tennis Star Emma Raducanu Leverage Australian Open Via ‘World Off. Game On’ Social Spot
A 20-second social spot from Nike shows ambassador Emma Raducanu playing tennis against a dark background whilst a series of words pop up behind the teen tennis sensation which >>
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Jan 18, 2022
PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign
Leveraging its NFL partnership rights ahead of Super Bowl 56, food and drink giant PepsiCo rolled out an integrated campaign called ‘Road To Super Bowl LVI’ promoting a range >>
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Jan 17, 2022
Lay’s Celebrates Football Fandom With ‘Golden Grounds’ NFL Stadium Soil Grown Chip Campaign
PepsiCo snack brand Frito-Lay activated its league partnership in the lead up to the 2022 Super Bowl with the release of a range of Lay’s chips/crisps which leverages its >>
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Jan 17, 2022
Former France & Man Utd Icon Cantona Taps Into Soccer Passion To Promote Looking FC Trips
Manchester United and France football legend Eric Cantona teamed up with travel company Dharma to launch an initiative called ‘Looking FC’ which specifically focuses on a range of trips >>
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Jan 14, 2022
Spurs Stars Front Delivery Sponsor Getir’s Catchy ‘Grocery Chants’ Social Campaign
A strong line-up of Tottenham Hotspur players – including Heung-Min Son, Tanguy Ndombele, Pierluigi Gollini and Bryan Gil – star in a campaign called ‘Grocery Chants’ for the club’s >>
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Jan 12, 2022
Tennis Legend Boris Becker Becomes A ‘Match Master’ In ‘Match Dich Locker’ Campaign
As tennis interest spikes around the Australian Open, German legend Boris Becker – who won the first of his six Grand Slam singles titles at the tender age of >>
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