Pepsi Leverage March Madness Brackets Via ‘Zero Right’ Challenge With AI (Alan Iverson)

Every year millions of Americans fill out March Madness brackets and very, very few get them right. So Pepsi chose to leverage the 2024 college hoops tournament by seeing whether AI could do a better job…..Allen Iverson that is. This integrated, bracket led campaign both pokes fun at the lengths people go to in order… Continue reading Pepsi Leverage March Madness Brackets Via ‘Zero Right’ Challenge With AI (Alan Iverson)

Fake Out Of Home: Babolat Serves Up FOOH Tennis Ball Slot Machine To Activate ‘Netflix Slam’ Sponsorship

When Netflix expanded its experiment in sports rights ownership by following its own brand ‘Netflix Cup’ golf tournament (between PGA Tour stars and F1 drivers) with 3 March’s ‘Netflix Slam‘ tennis match between Carlos Alcaraz and Rafael Nadal, sponsor and racket brand Babolat leveraged the event by jumping on the Fake Out Of Home (FOOH)… Continue reading Fake Out Of Home: Babolat Serves Up FOOH Tennis Ball Slot Machine To Activate ‘Netflix Slam’ Sponsorship

Under Armour Champions AJ Tie-Up & ‘Knockout Chaos’ Fight Via ‘Forever Is Made Now’

Ahead of his ‘Knockout Chaos’ clash with heavyweight mixed martial artist and professional boxer Francis Ngannou, Under Armour marked the renewal of its long-term athlete partnership with former World Heavyweight Champion Anthony Joshua with the release of an AI-led, AJ-focused campaign called ‘Forever Is Made Now’. Anthony Joshua signed a long-term partnership renewal with US… Continue reading Under Armour Champions AJ Tie-Up & ‘Knockout Chaos’ Fight Via ‘Forever Is Made Now’

Wrexham FC Sponsor VistaPrint Valentine’s Day Ad Asks Whether Ben Foster Caused A Baby Boom

On Valentine’s Day 2024, Wrexham FC back-of-shirt sponsor VistaPrint teamed up with former goalkeeper Ben Foster for a new digital-first campaign asking questions about a curious statistic from the Welsh town: a 24% birth rate spike in January 2024. This baby phenomenon, as reported by according to Wrexham Maelor Hospital, occurred exactly nine months after… Continue reading Wrexham FC Sponsor VistaPrint Valentine’s Day Ad Asks Whether Ben Foster Caused A Baby Boom

Golfers Zalatoris & Theegala Duel In FootJoy Shootout Spot Spearheaded Global ‘Feel The Joy’ Campaign

FootJoy launched an integrated, global brand campaign titled ‘Feel the Joy’ campaign spearhead by a launch spot titled ‘Pin Hunters’ which sees PGA Tour stars Will Zalatoris and Sahith Theegala face off in a Wild West, high noon style shootout with irons instead of pistols.   View this post on Instagram   A post shared… Continue reading Golfers Zalatoris & Theegala Duel In FootJoy Shootout Spot Spearheaded Global ‘Feel The Joy’ Campaign

Uber One Pairs Up With Andrew Agassi To Serve Up A Mullet-Inspired AO Winner

Uber One worked with agency Special Group to serve up an integrated, comic campaign leveraging its Tennis Australia’s 2024 Australian Open partnership fronted by (re-mulleted athlete ambassador and tennis legend Andre Agassi. Rolling out from early January, this integrated activation ran across TV, BVOD, online video, OOH, radio, social media and online owned channels. The… Continue reading Uber One Pairs Up With Andrew Agassi To Serve Up A Mullet-Inspired AO Winner

Nike Jordan Brand Launches ‘The Luka 2 Lake Bled’ On A Court Floating In Lake Bled

On 16 September Nike’s Jordan sub-brand launch its latest ‘Luka 2 Lake Bled’ basketball sneaker by building a floating basketball court on Slovenia’s idyllic Lake Bled and then hosting a 3×3 hoops tournament which saw all the players wear the new kicks.   The launch campaign, which also shone a spotlight on Slovenia as a stunning travel… Continue reading Nike Jordan Brand Launches ‘The Luka 2 Lake Bled’ On A Court Floating In Lake Bled

Actor Ranveer Singh Helps NBA Position Basketball In India As A Unifying Cultural Force

The National Basketball Association (NBA) rolled out a brand campaign in India fronted by Hindi film actor and brand ambassador Ranveer Singh called ‘This Is Basketball’ which positions the sport and the league as a unifying cultural force.   The campaign’s hero spot, which dropped across TV and digital platforms from 25 August, showcases the… Continue reading Actor Ranveer Singh Helps NBA Position Basketball In India As A Unifying Cultural Force

Nike Champions China’s Women’s Footballers In 2023 World Cup ‘House Of Football / Heart Buddy’ Campaign

To leverage FIFA’s 2023 Women’s World Cup in China, Nike rolled out a football campaign spearheaded by a pair of feature films featuring the China National Women’s Team and star striker Wang Shuang backed by an outdoor stunt to encourage the whole nation to follow their heart.   Nike teamed up with long-time creative partner… Continue reading Nike Champions China’s Women’s Footballers In 2023 World Cup ‘House Of Football / Heart Buddy’ Campaign

O2 Adds French Twist To #WearTheRose England Rugby Platform Via 2023 RWC ‘Wear La Rose’

UK-based mobile telco O2 rolled out an England Rugby campaign on 7 September which kicked off at Paris’ famous Louvre Museum with the unveiling of a bespoke artwork that activated its RFU partnership as the 2023 Rugby World Cup kicked off.   Offering a French twist on its long running ‘Wear The Rose’ platform, the… Continue reading O2 Adds French Twist To #WearTheRose England Rugby Platform Via 2023 RWC ‘Wear La Rose’

Prudential Financial & Ambassador Ethan Quinn Leverages US Open Via ‘Now What?’ Campaign

Prudential Financial partnered with new athlete ambassador Ethan Quinn on a campaign leveraging the 2023 US Open focusing on pensions.   Fronted by 19-year-old US tennis sensation Quinn, the campaign is set during the USTA’s major annual tournament and follows the young player as he begins an early, transformative stage of his sports journey as… Continue reading Prudential Financial & Ambassador Ethan Quinn Leverages US Open Via ‘Now What?’ Campaign

Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign

Leveraging the 2023 US Open and fronted by Canadian tennis professional and Morgan Stanley athlete ambassador Leylah Fernandez, the financial services giant rolled out a mixed CSR and marketing initiative with the Women’s Tennis Association (WTA) which brings to life the idea that ‘The Game Is for Everyone’.   The campaign, crafted by agency The… Continue reading Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign