To bring a taste of Le Tour to amateur weekend riders in Dorking and to celebrate the auto brand’s 20-year tie-up with the Tour de France, sponsor Skoda surprised Sunday cyclists in the Surrey Hills with an unforgettable moment at the end of a regular climb with a full Le Tour stage finish experience. … Continue reading ŠKODA Offers Everyday UK Amateur Riders ‘A Taste Of Le Tour’ Via Surprise Sunday Ride Stunt
Tag: Amatauer
Cadbury Ireland Urges Ireland To ‘Become A Supporter & A Half’ Of Women’s Football
Cadbury Ireland launched a new ‘Become A Supporter & A Half’ campaign in April to encourage and incentivise the public to support for women’s football across Ireland – particularly the grassroots game. Through its sponsorship of the Football Association of Ireland (FAI), which was unveiled in October 2021, Cadbury is an official partner of… Continue reading Cadbury Ireland Urges Ireland To ‘Become A Supporter & A Half’ Of Women’s Football
Old Mutual Wealth Leverages England Rugby Autumn Games Via ‘Pass It On’ & ‘Kids First’
In addition to its stadium-led activations (such as hospitality, pitch logos and pitchside LED displays), Old Mutual Wealth rolled out twin campaigns – ‘Pass It On’ (product related) and ‘Kids First’ (grassroots support) – that leveraged its England Rugby rights around the Autumn International Series. ‘Pass It On’ is an advice-led activation spearheaded by… Continue reading Old Mutual Wealth Leverages England Rugby Autumn Games Via ‘Pass It On’ & ‘Kids First’
Virgin Active Creates ‘The Second Finish Line’ Ambush Stunt At Sun Herald City2Surf Race
Virgin Active pulled off a sneaky beach stunt at the end of The Sun Herald City2Surf (Sydney’s largest participatory running race) by bring their commitment to ‘going the extra mile’ to life through a real-world demonstration that saw the brand create a second finish line one mile after the race’s official end. The gym… Continue reading Virgin Active Creates ‘The Second Finish Line’ Ambush Stunt At Sun Herald City2Surf Race
New Balance ‘Black Out Squad’ Blends Amateur Ambassadors & Pro Endorsers For Football Push
The summer New Balance is rolling out a major initiative (bridging from running to football) by cementing its ties with grassroots footballers in order to stand out from rival ‘hyperstylised’ brands led by its Blackout Squad’. The approach to the new push is to blend posts from amateur players with content featuring professional stars… Continue reading New Balance ‘Black Out Squad’ Blends Amateur Ambassadors & Pro Endorsers For Football Push
NatWest’s Secret Cricketer Helps Win Back Pride
A great example of a rounded sponsorship commitment to both the professional and the amateur sides of a sport comes from NatWest’s cricket investment. From a heritage of backing test and country cricket, right through to its CricketForce amateur and grass roots initiative, the brand has a long and deeply embedded role in supporting English cricket. A fine example… Continue reading NatWest’s Secret Cricketer Helps Win Back Pride
