Inspiring Sports Marketing
24/01/2022
Allianz Insurance Leverages Beijing 2022 By Championing ‘The Strength To Move Forward’
Worldwide Olympic and Paralympic insurance partner Allianz released a new campaign ahead of the start of the 2022 Winter Olympics called ‘The Strength To Move Forward’ as its seeks >>
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30/09/2021
Allianz’s UK ‘Women In Sport’ Campaign Sees Athletes Reflect On Incredible Sporting Achievements
Allianz launched a September campaign championing women in sport leveraging three of the insurer’s UK sports and culture partnerships: Team GB, ParalympicsGB and England Rugby’s Red Roses. The >>
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09/08/2021
Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film
To leverage Tokyo 2020, Allianz – the Official Insurance Partner of the Olympic and Paralympic Games – released a short documentary film exploring the mental health struggles athletes face >>
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04/02/2020
Allianz Ireland ‘Courage v Fear’ Celebrates Its 28-Year Sponsorship Of The Allianz Leagues
January 2020 saw Allianz Ireland launch a TV-led campaign to celebrate its 28-year sponsorship of the Allianz League fronted by a commercial called ‘Courage v Fear’. Created with >>
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03/09/2016
Brands, Athletes, Princes & Stars Supercharge Rio Paralympic #FillTheSeats Initiative
Amidst fear and speculation surrounding empty stadium and unfilled seats ahead of the Rio 2016 Paralympics, a global fundraising response initiative called #FillTheSeats aimed to generates funds to send >>
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05/03/2015
GAA’s ‘Be There All The Way’ Built On Unity & Commitment
Building on its previous ‘Be There’ campaign: which aimed to drive live attendance (and ticket sales), The GAA has tweaked its approach with the launched a revised ‘Be There >>
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18/05/2012
Allianz’s ‘Hoam Sweet Hoam’ UEFA CL Final Semi-Ambush
Allianz has launched a semi-ambush marketing campaign to promote its title sponsorship of the stadium that will host this year’s UEFA Champions League – the Allianz Arena. The >>
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