Inspiring Sports Marketing
22/02/2023
Nike & Ja Morant’s NBA All-Star Pop-up Ice Store Promotes Ja 1 Signature Shoe
Leveraging spiking hoops interest around the 2023 NBA All-Star Weekend, Nike and Ja Morant promoted the new Ja 1 signature sneakers through an omnichannel campaign built around a mountainous >>
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21/02/2023
McDonald’s Canada Honours Toronto Raptors All-Star Pascal Siakam With ‘Siakam Swirl McFlurry’
February saw McDonald’s Canada leverage Toronto Raptors’ Pascal Siakam participation in the 2023 NBA All-Star Game by introducing a new, limited edition ‘Siakam Swirl McFlurry’ and promoting it through an >>
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21/02/2023
New PepsiCo Soda Starry Activates NBA All-Star Via Ads, 3-Point Contest & Crossover Initiatives
PepsiCo celebrated the launch of its new lemon-lime soda brand Starry during the 2023 NBA All-Star Weekend through an omnichannel ‘Starry Hits Different’ campaign leveraging its status as the >>
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22/02/2022
Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’
For the 2022 NBA All-Star Weekend, Michelob Ultra encouraged hoops fans to ‘Enjoy It Like It’s 1993’ with a collection of in-person and online activations that recreate elements of >>
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22/02/2017
Intel & Gordon Team Up For Verizon Slam Dunk Contest ‘Drone Dunk’ At NBA All-Star Weekend
Tech-savvy basketball star Aaron Gordon teamed up with tech giant Intel for a spectacular ‘drone dunk’ at the Verizon Slam Dunk Contest during the 2017 NBA All-Star Weekend. >>
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20/07/2016
Intel’s 360-Degree All-Star Instant Replay Activates MLB Partnership
Intel is one of several companies seemingly determined to ensure 360 Degree Replays become a pillar of sports broadcasting and it is using its partnership with Major League Baseball >>
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23/03/2015
Gatorade Refreshes Iconic ‘Be Like Mike’ 90s Classic For G50 Celebration Campaign
As part of its ongoing G50 initiative to celebrate ‘50 years of fuelling champions’, Gatorade’s campagn reviving its iconic ‘Be Like Mike’ ad reached a crescendo with a set >>
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18/02/2015
Under Armour Ambushes NBA All-Star To Launch Curry-Led New ‘Book Of Will’ Global Brand Campaign
Under Armour ambushed the NBA All-Star Weekend and leveraged its partnerships with baller Stephen Curry and actor Jamie Foxx to launch its biggest ever brand global campaign – ‘The >>
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18/02/2015
State Farm’s ‘National Assists Bureau’ Utility Helps NYC All-Star Fans
The NBA’s official insurance partner State Farm activated around the All-Star Weekend with a fascinating social media and digital campaign that actually assisted New York All-Star Weekend attendees. >>
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18/02/2015
Kevin Durant’s Lawyer Spoof Acts For Sprint Both On-Court & In-Court
When NBA super star Kevin Durant started tweeting to his nine million followers about going to law school earlier this month eyebrows were raised and it seemed certain something >>
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