AELTC Partner Vodafone’s 5G Headsets Boost Visually Impaired Fans Live Wimbledon Experience

Vodafone, the official connectivity partner of Wimbledon, debuted 5G-powered headsets on Wimbledon’s Centre and No1 courts in what the brand claims is a world-first 5G tennis trial to enable visually impaired fans to watch live tennis like never before,   The headsets, developed by GiveVision and powered by Vodafone 5G, stream live footage from local… Continue reading AELTC Partner Vodafone’s 5G Headsets Boost Visually Impaired Fans Live Wimbledon Experience

Francesca Jones Leads OPPO Roland Garros/Wimbledon ‘Inspiration Ahead’ Campaign To Inspire A New Generation

To activate its partnerships with Roland Garros and Wimbledon, global technology and mobile company OPPO, created a 360-degree, multi-stage global campaign running through June and July which boosted brand and partnership awareness, highlighted key products and aimed to inspire the next generation of tennis fans.   Created in harness with agency Sid Lee, the twin-tournament… Continue reading Francesca Jones Leads OPPO Roland Garros/Wimbledon ‘Inspiration Ahead’ Campaign To Inspire A New Generation

AELTC Celebrates Wimbledon Centre Court Centenary Via An OOH Campaign led By Mads Berg Illustrations

An integrated outdoor strand of the All England Lawn Tennis Club’s (AELTC) Wimbledon 2022 campaign saw the property owner team up with Danish artist Mads Berg for a retro illustrations celebrating 100 years since Centre Court – the most famous court in tennis – was officially opened at the Church Road grounds.   The AELTC… Continue reading AELTC Celebrates Wimbledon Centre Court Centenary Via An OOH Campaign led By Mads Berg Illustrations

AELTC Looks Overseas For New Audiences With Experiential US ‘The Hill In New York’ Initiative

The All England Lawn Tennis Club (AELTC) continued its strategy of looking internationally for new audiences and, as The Championships 2022 marked 100 years of Centre Court at Church Road, Wimbledon brought a taste of the world’s most famous tennis tournament stateside with an experiential initiative called ‘The Hill In New York’.   Designed in… Continue reading AELTC Looks Overseas For New Audiences With Experiential US ‘The Hill In New York’ Initiative

Wimbledon/Roblox Launch Metaverse ‘WimbleWorld’ Game & Activations To Engage New Generation

For Wimbledon 2022, the All England Lawn Tennis Club (AELTC) paired up with Roblox to create an immersive 3D game called ‘WimbleWorld’ to celebrate 100 years of the venue’s iconic Centre Court and to engage a new, young generation of tennis fans.   By marking the historic arena’s century within an early metaverse platform, the… Continue reading Wimbledon/Roblox Launch Metaverse ‘WimbleWorld’ Game & Activations To Engage New Generation

American Express Sets Up An Array Of Bespoke Experiences & Utilities At Wimbledon 2022

American Express set out to help tennis fans ‘create unforgettable memories’ and provide card members with ‘exclusive event-enhancing experiences’ through its multi-strand Wimbledon 2022 activation programme which spans Andy Murray gaming experiences, a nail bar, a member lounge and a series of queue surprises.   Working with Havas and Red Havas, all of the activations… Continue reading American Express Sets Up An Array Of Bespoke Experiences & Utilities At Wimbledon 2022

Vodafone UK & Ocean Outdoor Pair Up For ‘Wimbledon Experience W12’ Outdoor Experiences

All England Lawn Tennis Club partners Vodafone UK and outdoor media owner Ocean Outdoor brought Wimbledon 2022 to W12 and to other high footfall UK spaces in 11 UK cities for an OOH tennis and viewing experience initiative running across OO’s full motion network.   Ocean will also carry selected highlights from The Championships across… Continue reading Vodafone UK & Ocean Outdoor Pair Up For ‘Wimbledon Experience W12’ Outdoor Experiences

Vodafone’s Raducanu Led ‘Feel The Connection’ Via Wimbledon Centre Court Snapchat Lens

Vodafone, the Official Connectivity Partner of The Championships, sought to turn tennis fans into Wimbledon champions through a Snapchat augmented reality (AR) lens led strand of its multi-stage #FeelTheConnection activation programme.   Like the core campaign, the mobile network’s tennis ambassador Emma Raducanu fronts the social app activation which invites tennis lovers to step on… Continue reading Vodafone’s Raducanu Led ‘Feel The Connection’ Via Wimbledon Centre Court Snapchat Lens

AELTC’s Wimbledon 2020 ‘The Stage Awaits’ Campaign Celebrates Centre Court’s 100th Anniversary

In the lad up to Wimbledon 2022, property owner the All England Lawn Tennis Club (AELTC) released an animated spot to celebrate 100 years since the opening of the Centre Court.   The celebratory carton commercial, titled ‘The Stage Awaits’, was created by McCann London and dropped on 6 June (ahead of the 20 June… Continue reading AELTC’s Wimbledon 2020 ‘The Stage Awaits’ Campaign Celebrates Centre Court’s 100th Anniversary

The Wimbledon Foundation Launches Scavenger Hunt ‘Thank Your Champion’ UK Charity Campaign

The end of June saw The Wimbledon Foundation, the charity arm of The All England Lawn Tennis Club (AELTC) and of The Championships, launch a campaign called ‘Thank Your Champion’ which aims to celebrate people who have ‘made a difference’ during the last year.   The initiative is spearhead by a nationwide #ThankYourChampion Scavenger Hunt… Continue reading The Wimbledon Foundation Launches Scavenger Hunt ‘Thank Your Champion’ UK Charity Campaign

The Greatest Championships – IBM & AELTC/Wimbledon

The decision to cancel Wimbledon this year was not taken lightly, but when it was, the team at The All England Lawn Tennis Club wanted to build an experience for their fans that created a sense of anticipation and occasion – just like The Championships does uniquely every summer.   Territory: Global   Agency: In-House… Continue reading The Greatest Championships – IBM & AELTC/Wimbledon

Häagen-Dazs Teams Up With Björn Borg For Design & Pop-Up Partnership Ahead Of Wimbledon

Following its recent ‘brand retune’, Häagen-Dazs is working its fresh positioning into its 2017 Wimbledon activation with an integrated campaign spanning athlete ambassadors, product giveaways, social media work and featuring a design partnership with the fashion brand named after Swedish tennis legend Björn Borg.   The up market ice cream brand has teamed up with the sports… Continue reading Häagen-Dazs Teams Up With Björn Borg For Design & Pop-Up Partnership Ahead Of Wimbledon