Former All Blacks coach Sir Graham Henry fronted Steinlager’s ‘Alt Black’ launch campaign with a recruitment video celebrating everyday greatness and the spirit of Kiwi supporters via a virtual, alternative All Blacks rugby team. The beer brand’s digitally-led campaign, created in harness with agency DDB Group Aotearoa NZ, saw it team up with the… Continue reading All Blacks Sponsor Steinlager Gives Kiwis A Chance To Be A Virtual ‘Alt Black’
Tag: All Blacks
Adidas Team Up With Parley For The Oceans To Launch New ‘Primeblue’ All Blacks & Black Ferns Jersey
A new eco-led campaign from Adidas, launched on 17 August, saw the German sportswear giant debut the new All Blacks / Black Fearns rugby kit in partnership with environmental organisation Parley. The initiative was based on insight that while the famous black jersey is a symbol of pride for New Zealanders, there’s one thing… Continue reading Adidas Team Up With Parley For The Oceans To Launch New ‘Primeblue’ All Blacks & Black Ferns Jersey
Testicular Cancer NZ, Jockey, Farmers & NZRU Launch Life-Saving ‘Remundies’ Range
The non-profit Testicular Cancer NZ teamed up with underwear brand Jockey, retailer Farmers and the New Zealand Rugby Union to launch a campaign called ‘Remundies’ which revolves around a life-saving range of underwear which text the wearer monthly to remind them to check for signs of the disease. Upon buying a pair of ‘Remundies’,… Continue reading Testicular Cancer NZ, Jockey, Farmers & NZRU Launch Life-Saving ‘Remundies’ Range
ASB Bank Invites SME’s To Borrow Its New Zealand Rugby Sponsorship Assets To Support Kiwi Business
New Zealand Rugby Union sponsor ASB Bank is giving away the All Blacks, the Black Ferns and the Māori All Blacks to small and medium sized businesses in a new activation called ‘Borrow Rugby’s Most Famous Teams’. The finance brand, which has had a partnership with the NZRU since 2015, is offering up its New… Continue reading ASB Bank Invites SME’s To Borrow Its New Zealand Rugby Sponsorship Assets To Support Kiwi Business
Steinlager Enables Kiwi Rugby fans To Show Their True Colours At The ‘Black Laundry’
During the opening weekend of the 2019 Rugby World Cup, New Zealand Rugby beer partner Steinlager opened a laundromat, The Black Laundry, as the focal point of its ‘Colour Yourself Loyal’ campaign which seeks to inspire Kiwis to back their team by showing their true colours by dying their clothes black. Launched in tandem… Continue reading Steinlager Enables Kiwi Rugby fans To Show Their True Colours At The ‘Black Laundry’
Versa & New Zealand Rugby Deliver All Blacks Fans A Bespoke Team Voice Experience
New Zealand Rugby (NZR) teamed up with Amazon and the voice experience and digital design agency VERSA to launch the official ‘All Blacks Skill’ for Amazon Alexa: a utility which aims to ‘give fans a winning edge’ when it comes to following their team. The NZR voice experience sets out to connect the All… Continue reading Versa & New Zealand Rugby Deliver All Blacks Fans A Bespoke Team Voice Experience
‘Weet-Bix: Backing the All Blacks’ Showcases Some Of NZ’s Most Passionate All Blacks Fans
September saw Sanitarium cereal brand Weet-Bix expand its All Blacks activation following its August in-pack ‘collectible card’ initiative (see case study) by showing its true colours – Black – in a huge display of brand and fan support for the All Blacks. Or should that be the ‘All Bix’? The fan focused ‘Weet-Bix:… Continue reading ‘Weet-Bix: Backing the All Blacks’ Showcases Some Of NZ’s Most Passionate All Blacks Fans
New Zealand Rugby Ties Up With Movember For Pre RWC ‘A Moment Against Silence’ Campaign
Early September saw New Zealand Rugby (NZR) team up with The Movember Foundation for a suicide awareness and support initiative at the All Blacks v Tonga match to turn a moment of silence into a noisy ‘Moment Against Silence’ to drive home a message about talking about mental health. Following tragic figures showing that… Continue reading New Zealand Rugby Ties Up With Movember For Pre RWC ‘A Moment Against Silence’ Campaign
AIG Life Leverages All Blacks Tie-Up Prior To RWC Via Selflessness Themed ‘This Is For Them’
Early September saw AIG Life activate its New Zealand Rugby Union primary partnership through the launch of an integrated, digital-first campaign called ‘This Is For Them’ Unveiled on 2 September, the marketing push – which marks AIG’s first UK sponsorship campaign with the New Zealand All Blacks – sets out to celebrate the selflessness… Continue reading AIG Life Leverages All Blacks Tie-Up Prior To RWC Via Selflessness Themed ‘This Is For Them’
Weet-Bix Brings Back Collectible ‘All Blacks Cards’ Ahead Of Rugby World Cup
A month ahead of japan 2019, Weet-Bix in New Zealand are leveraging the tournament by taking All Blacks collectable cards to a whole new level with a re-imagined Stat Attack game that aims to enable the next generation of Kiwi kids to get closer to their rugby heroes. It is 12 years since the… Continue reading Weet-Bix Brings Back Collectible ‘All Blacks Cards’ Ahead Of Rugby World Cup
Air New Zealand’s ‘Air All Blacks’ Latest Safety Video Launched 50 Days Before Rugby World Cup
Air New Zealand launched a new safety video/marketing campaign, called ‘Air All Blacks’, to leverage its New Zealand Rugby partnership and support the team as its prepares for the Rugby World Cup. Created by Vision Thing, the initiative launched on 31 July and marked 50 days to go before Japan 2019 kicks off. … Continue reading Air New Zealand’s ‘Air All Blacks’ Latest Safety Video Launched 50 Days Before Rugby World Cup
AIG Leverages All Blacks Tie Up To Show Foreign Fans/Visitors How Not To Drive In Japan
As host nation Japan prepares for an unprecedented influx of visitors for the upcoming 2019 Rugby World Cup and then the Tokyo 2020 Olympics and Paralympics, AIG launched an integrated campaign leveraging its shirt sponsorship with the New Zealand All Blacks that sets out to educate foreign travellers ‘How Not To Drive In Japan’. … Continue reading AIG Leverages All Blacks Tie Up To Show Foreign Fans/Visitors How Not To Drive In Japan
