New Zealand based sportswear brand Canterbury celebrated 120 years of inspiring and supporting generations of athletes with a flagship anniversary brand film showcasing the apparel retailer’s sporting and cultural heritage. The film, titled ‘Canterbury of New Zealand: 120 Years’ seeks to capture the brand’s legacy and celebrate some of the most iconic moments: from sailing… Continue reading Canterbury (of New Zealand) Celebrates Brand Anniversary With ‘120 Years’ Legacy Film
Tag: All Blacks
Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
On 11 February, a day ahead of Super Bowl LVIII, adidas launched a new global brand campaign called ‘You Go This’ featuring a strong line up elite endorsers and amateur athletes which sets out to help athletes handle sporting pressure. The global content series, which is led by a spearhead spot, features a team of… Continue reading Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
ASB Helps Kiwi Businesses Get Their Head In The Game In New Campaign By The Monkeys Aotearoa
Kiwi finance outfit ASB leveraged the 2023 Rugby World Cup (RWC) by activating its partnerships with New Zealand Rugby’s All Blacks and Black Ferns via a national campaign that urges Kiwi business owners to ‘get their head in the game’. The through-the-line campaign not only drives awareness of the sponsorship, but also sets out… Continue reading ASB Helps Kiwi Businesses Get Their Head In The Game In New Campaign By The Monkeys Aotearoa
Retailer Rebel Sport Backs All Blacks At 2023 RWC Via ‘Light Fern: We’re Up For It’ Campaign
Rebel Sport, New Zealand’s largest sports apparel and equipment retailer and the an official supplier of the New Zealand All Blacks 2023 Rugby World Cup supporters collection, promoted its partnership and the range through a press and in-store led campaign called ‘Light Fern: We’re Up For It’ that sought to drive sales and build support… Continue reading Retailer Rebel Sport Backs All Blacks At 2023 RWC Via ‘Light Fern: We’re Up For It’ Campaign
Uber NZ ‘They Eats/Rides Like Us’ Campaign Proves All Blacks/Black Ferns Are Like The Rest Of Us
July saw Uber and Uber Eats roll out a ‘Like Us’ campaign in New Zealand leveraging their partnership with New Zealand Rugby (NZR) and showing that, when it comes to food and rides, the All Blacks and the Black Ferns are just like the rest of us. Developed in harness with creative agency Special… Continue reading Uber NZ ‘They Eats/Rides Like Us’ Campaign Proves All Blacks/Black Ferns Are Like The Rest Of Us
NZ Beer Brand Steinlager Unites Unique All Blacks Fans In ‘Unconditional Supporters’ Campaign
Steinlager activated its New Zealand Rugby Union (NZRU) partnership in July with the latest wave of work in its All Blacks ‘Unconditional Supporters’ campaign which unites fans while acting as a reminder of the brewer Lion brand’s presence at the heart of New Zealand’s national identity. Developed in harness with agency DDB Aotearoa, the… Continue reading NZ Beer Brand Steinlager Unites Unique All Blacks Fans In ‘Unconditional Supporters’ Campaign
Adidas 2023 RWC Jersey Launch Campaign Gives All Blacks Legacy A French Flavour
In the lead up to the 2023 Rugby World Cup, adidas leveraged its New Zealand Rugby Union (NZRU) apparel partnership by launching the new All Blacks tournament kit via a thoughtful, integrated legacy led campaign with a distinctly French twist. Rolling out from 26 June – almost three months ahead of the tournament which… Continue reading Adidas 2023 RWC Jersey Launch Campaign Gives All Blacks Legacy A French Flavour
Robert Walters Recruits All Blacks/Black Fearns To Leverage NZRU Partnership Via ‘Find Your Incredible’ Campaign
Robert Walters New Zealand, the new official recruitment partner of the New Zealand Rugby Union, showed its support for the All Blacks and Black Ferns national teams by inviting players, clients and candidates to ‘Find Your Incredible’. The integrated campaign, which rolled out across New Zealand and beyond from March 2023, is built around… Continue reading Robert Walters Recruits All Blacks/Black Fearns To Leverage NZRU Partnership Via ‘Find Your Incredible’ Campaign
Fire Spurts As Dragons Fly Over Auckland’s Sky Stadium In Halftime At All Blacks vs Ireland
To celebrate the upcoming launch of the much anticipated Game of Thrones prequel ‘House of the Dragon’ huge shadows flew across the Auckland pitch accompanied by spine-tingling roars and spouts of flame during halftime in the rugby union game between the All Blacks and Ireland. The dramatic on-pitch stunt at Sky Stadium, which took… Continue reading Fire Spurts As Dragons Fly Over Auckland’s Sky Stadium In Halftime At All Blacks vs Ireland
F45 Leverages All Blacks v Ireland Tests Via Ads Welcoming New Endorsers Dan Carter & Richie McCaw
Fitness franchisor F45 Training rolled out a global campaign in July fronted by two of the newest members of their team – Dan Carter and Richie McCaw – which welcomes them to the brand. The campaign from the Australian franchisor and operator of fitness centres – which has over 1,750 studios in 45 countries across… Continue reading F45 Leverages All Blacks v Ireland Tests Via Ads Welcoming New Endorsers Dan Carter & Richie McCaw
TAB NZ & Chemistry Ask Irish Rugby Team To ‘Consider The Odds’ For All Blacks Test Tour
A cheeky, integrated rugby union themed campaign from TAB NZ features a set of helpfully intimidating facts and figures to ensure that the IRFU team is fully aware of its losing history of games against the All Blacks in New Zealand. The idea is to make sure the visiting Irish side, a team full… Continue reading TAB NZ & Chemistry Ask Irish Rugby Team To ‘Consider The Odds’ For All Blacks Test Tour
All Blacks Rugby Trio Promote Own Drinks Brand Grins Launch Via ‘A Great Drink For A Great Moment’
A trio of All Blacks – current stars Damian McKenzie and Anton Lienert-Brown, plus former player Stephen Donald – teamed up in November and December to front the launch of their own low sugar ready-to-drink (RTD) drinks brand Grins. The company was founded by the three sportsmen and the brand’s name is actually current… Continue reading All Blacks Rugby Trio Promote Own Drinks Brand Grins Launch Via ‘A Great Drink For A Great Moment’
