Spanish multinational electric utility company Iberdrola activated its partnership with the Royal Spanish Football Federation / Real Federación Española de Fútbol (RFEF) to leverage FIFA’s 2023 Women’s World Cup with a campaign championing the Spanish women’s national team called ‘Extended Fields / Campos Aliados’. The Bilbao based company created what it claimed was the largest… Continue reading RFEF Sponsor Iberdrola Leverages Women’s World Cup Via ‘Extended Fields / Campos Aliados’ Campaign
Tag: Alexia Putellas
Nike Leverages UEFA Euro 2022 & Champions Women’s Football Via ‘Never Settle, Never Done’
In the first week of July, on the day UEFA Euro 2022 kicked off, Nike rolled out a campaign called ‘Never Settle, Never Done’ championing women’s football and showcasing the confidence, speed and technical ability shown by women on the top of their game. ‘Never Settle, Never Done’ was conceived by agency W+K London and aimed… Continue reading Nike Leverages UEFA Euro 2022 & Champions Women’s Football Via ‘Never Settle, Never Done’
UEFA Gamifies Women’s Euro 22 In The Mertaverse With Roblox Game & YouTube Series
Seeking to get more young kids engaged with football in general and the Women’s Euro 2022 tournament in particular, April saw UEFA take the tournament to a new platform when it unveiled a trio of mascots in the virtual gaming world of Roblox. Collectively known as ‘Hat Trick’, Kai, Robyn and Ashley (who were… Continue reading UEFA Gamifies Women’s Euro 22 In The Mertaverse With Roblox Game & YouTube Series
