Tag Archives: Alcohol

Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun

Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun

Seriously competitive sports brand slogans have become close to ubiquitous – pasted across our buses, buildings and billboards, gyms, magazines, shops and televisions – and almost all are aimed >>
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Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’ Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’

Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’

The official beer brand of the NHL activated its partnership rights with the Edmonton Oilers with a puck and practice gear giveaway and list-building initiative as the team entered >>
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Heineken Leverages Its F1 Partnership At Miami Grand Prix Via ‘The Night Is Full Of Great Drivers’ Heineken Leverages Its F1 Partnership At Miami Grand Prix Via ‘The Night Is Full Of Great Drivers’

Heineken Leverages Its F1 Partnership At Miami Grand Prix Via ‘The Night Is Full Of Great Drivers’

Leveraging its partnership with Formula One (F1), which has long been a key pillar in its responsible drinking programme, Heineken used early may’s Miami Grand Prix to unveil a >>
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Erdinger ‘Best Bit’ Ad Welcomes Back Liverpool FC Manager Jürgen Klopp As Brand Ambassador Erdinger ‘Best Bit’ Ad Welcomes Back Liverpool FC Manager Jürgen Klopp As Brand Ambassador

Erdinger ‘Best Bit’ Ad Welcomes Back Liverpool FC Manager Jürgen Klopp As Brand Ambassador

As the Premier League title race reaches a climax, Liverpool FC manager Jürgen Klopp marked his return as a brand ambassador for Erdinger’s Weissbräu brand with a new ‘Don’t >>
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Michelob Ultra & ESPN Serve Up Hybrid ‘McEnroe V McEnroe’ Virtual Tennis Match Michelob Ultra & ESPN Serve Up Hybrid ‘McEnroe V McEnroe’ Virtual Tennis Match

Michelob Ultra & ESPN Serve Up Hybrid ‘McEnroe V McEnroe’ Virtual Tennis Match

Michelob Ultra paired up with and ESPN for an initiative which pits John McEnroe against his toughest opponent ever – himself – in a (retired) athlete versus Artificial Intelligence >>
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Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign

Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign

The start of May saw UEFA Champions League partner Heineken unveil a new TV, digital and social campaign celebrating female soccer fans and addressing gender bias across the sport. >>
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NBA Partner Hennessy’s ‘Game Never Stops’ Celebrates Basketball’s Cultural Reach NBA Partner Hennessy’s ‘Game Never Stops’ Celebrates Basketball’s Cultural Reach

NBA Partner Hennessy’s ‘Game Never Stops’ Celebrates Basketball’s Cultural Reach

Hennessy leveraged the NBA Playoffs in April through a craft and culturally led campaign called ‘Game Never Stops’ which celebrates the influence that basketball in general and the NBA >>
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Sydney Swans Sponsor Furphy Beer Creates Ltd Edition Glass Boot For Buddy Franklin’s 1000th Goal Sydney Swans Sponsor Furphy Beer Creates Ltd Edition Glass Boot For Buddy Franklin’s 1000th Goal

Sydney Swans Sponsor Furphy Beer Creates Ltd Edition Glass Boot For Buddy Franklin’s 1000th Goal

Sydney Swans official beer partner Furphy Beer teamed up with agencies Thinkerbell and Akcelo to create an ‘Un-buddy-believable’ glass boot to commemorate AFL star Lance ‘Buddy’ Franklin’s anticipated 1000th >>
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Johnnie Walker Teams Up With Brittany Howard & Tia P For Angel City FC ‘Running With The Angels’ Anthem Johnnie Walker Teams Up With Brittany Howard & Tia P For Angel City FC ‘Running With The Angels’ Anthem

Johnnie Walker Teams Up With Brittany Howard & Tia P For Angel City FC ‘Running With The Angels’ Anthem

Johnnie Walker, which became a partner of Angel City Football Club in June 2021, teamed up with musicians Brittany Howard and Tia P to produce the club’s official anthem >>
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