Heineken Leverages Its F1 Partnership At Miami Grand Prix Via ‘The Night Is Full Of Great Drivers’

Leveraging its partnership with Formula One (F1), which has long been a key pillar in its responsible drinking programme, Heineken used early may’s Miami Grand Prix to unveil a new campaign called ‘The Night Is Full Of Great Drivers’ featuring star pilots Daniel Ricciardo and Sergio Perez   The Dutch brewer, which has been an… Continue reading Heineken Leverages Its F1 Partnership At Miami Grand Prix Via ‘The Night Is Full Of Great Drivers’

Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign

14 May saw Heineken launch a global campaign leveraging its UEFA EURO 2020 partnership called ‘Enjoy the Rivalry’ which brings to life the football fact that the game is more fun with fan rivalries and encourages supporters to watch the tournament alongside their rivals.   The through-the-line initiative, which was created by Publicis WW and… Continue reading Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign

F1 Partner Heineken Hosts 0.0% 70th Anniversary GP UK Drive-In Experience For UK Health Workers

Official Formula 1 partner Heineken promoted its Heineken 0.0% in the UK by hosting a 70th Anniversary Grand Prix celebration with a socially distanced drive-in race screening and experiential event for healthcare workers on 9 August at Mercedes-Benz World in Weybridge.   The full-day experience was designed to thank frontline healthcare staff who have gone… Continue reading F1 Partner Heineken Hosts 0.0% 70th Anniversary GP UK Drive-In Experience For UK Health Workers