Tag Archives: Alcohol

Bud Light’s #UpForWhatever Extended To NBA Activation Bud Light’s #UpForWhatever Extended To NBA Activation

Bud Light’s #UpForWhatever Extended To NBA Activation

The next chapter in Bud Light’s ‘Up For Whatever’ reality TV style initiative, first launched during the brand’s star-studded Super Bowl spot earlier in the year, was the focal >>
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AB-InBev China Brand Harbin ‘World Cup’ Mini-TV Blipverts AB-InBev China Brand Harbin ‘World Cup’ Mini-TV Blipverts

AB-InBev China Brand Harbin ‘World Cup’ Mini-TV Blipverts

Harbin Beer has launched a series of ultra-short ‘football-themed’ TV spots leveraging Anheuser-Busch InBev’s World Cup sponsorship rights.   Harbin is China’s oldest beer brand and along with premium >>
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Brahma’s World Cup Barley From Brazil Training Ground Brahma’s World Cup Barley From Brazil Training Ground

Brahma’s World Cup Barley From Brazil Training Ground

Brahma cleverly blends beer brewing barley with Brazilian soccer heritage in an authentic campaign that leverages its sponsorship of the national team and of the FIFA World Cup via >>
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Bud’s Global FIFA World Cup Campaign – ‘Rise As One’ Bud’s Global FIFA World Cup Campaign – ‘Rise As One’

Bud’s Global FIFA World Cup Campaign – ‘Rise As One’

Budweiser’s has begun rolling out its Brazil 2014 FIFA World Cup sponsorship campaign – ‘Rise As One’ – which ‘celebrates the moments that unite and inspire fans’ around the >>
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Bud Lobbies Obama For MLB Opening Day Official Holiday Bud Lobbies Obama For MLB Opening Day Official Holiday

Bud Lobbies Obama For MLB Opening Day Official Holiday

Major League Baseball sponsor Budweiser has recruited Hall Of Fame shortstop Ozzie Smith to front the 30-day campaign to turn MLB Opening Day into an official national holiday.   >>
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Newcastle Brown’s ‘If We’d Made It’ Non Super Bowl Ad Newcastle Brown’s ‘If We’d Made It’ Non Super Bowl Ad

Newcastle Brown’s ‘If We’d Made It’ Non Super Bowl Ad

Despite Bud Light’s six-year NFL deal valued at $1.2bn plus (and its four Super Bowl spots – two for Bud Light and two for Budweiser), lesser known Newcastle Brown >>
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Corona Extra’s ATP World Tour Finals O2 ‘Beach Bar’ Corona Extra’s ATP World Tour Finals O2 ‘Beach Bar’

Corona Extra’s ATP World Tour Finals O2 ‘Beach Bar’

Most of the arena’ event landscape may be an icy cool Barclays’ brand blue to leverage the title sponsor’s rights, but ATP World Tour Premier Partner Corona Extra is >>
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Carlsberg’s EPL #JoinTheRide 219 Market Global Campaign Carlsberg’s EPL #JoinTheRide 219 Market Global Campaign

Carlsberg’s EPL #JoinTheRide 219 Market Global Campaign

‘Join The Ride’, Carlsberg’s new global campaign activating its Official Beer Partner of the Premier League status, is spearheaded by a TV and cinema commercial built around the idea >>
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Moet Film/Poll Twins US Open & Federer Sponsorships Moet Film/Poll Twins US Open & Federer Sponsorships

Moet Film/Poll Twins US Open & Federer Sponsorships

Moët & Chandon combines its brand ambassador deal with Roger Federer with its sponsorship of the US Open in a new multichannel campaign continuing its 270th anniversary celebrations.   >>
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Heineken US Open Instagram Ticket Scavenger Hunt Heineken US Open Instagram Ticket Scavenger Hunt

Heineken US Open Instagram Ticket Scavenger Hunt

Heineken is focusing upon Instagram as the central hub for its US Open interactive picture hunt ticket giveaway – ‘Crack The US Open’.   Combining mobile and social components, >>
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