Tag Archives: Alcohol

Jim Beam’s Pitchfork Nightcap Extends Music Festival Alliance Online Jim Beam’s Pitchfork Nightcap Extends Music Festival Alliance Online

Jim Beam’s Pitchfork Nightcap Extends Music Festival Alliance Online

Jim Beam’s innovative and ambitious 2014 Pitchfork Festival sponsorship is part of a growing trend for sponsors and music property owners to use digital platforms in order to extend >>
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Molson Canadian NHL 14/15 ‘Anything For Hockey’ Love Molson Canadian NHL 14/15 ‘Anything For Hockey’ Love

Molson Canadian NHL 14/15 ‘Anything For Hockey’ Love

Molson Canadian’s campaign leveraging the new 2014/15 NHL season, #AnythingForHockey, aims to connect with consumers through their irrational love for hockey   The NHL official beer partner in Canada >>
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‘Jack Rocks’ Music Venue Partnership (+ NME/Spotify) ‘Jack Rocks’ Music Venue Partnership (+ NME/Spotify)

‘Jack Rocks’ Music Venue Partnership (+ NME/Spotify)

Jack Daniel’s is launching a new UK music campaign, based around a series of ‘partner venues’ called ‘Jack Rocks’ which opens with the whiskey brand taking over the famous >>
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Molson Beer Fridge Opens To Those Who Sing ‘O Canada’ Molson Beer Fridge Opens To Those Who Sing ‘O Canada’

Molson Beer Fridge Opens To Those Who Sing ‘O Canada’

To honour Canada Day 2014 (1 July) Molson Canadian built and placed beer fridges across the country that only opened when a consumer sang the national anthem ‘O Canada’. >>
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Skol Cools Russian World Cup Fans With Ice-Pack Beer Skol Cools Russian World Cup Fans With Ice-Pack Beer

Skol Cools Russian World Cup Fans With Ice-Pack Beer

A novelty packaging-based World Cup initiative in early July saw Skol encase limited edition six-packs in packaging made from ice to tempt overheated football fans unused to the steamy >>
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Jack Daniels ‘Summer Swarm’ Leverages Lollapalooza ’15 Jack Daniels ‘Summer Swarm’ Leverages Lollapalooza ’15

Jack Daniels ‘Summer Swarm’ Leverages Lollapalooza ’15

Whiskey brand Jack Daniels is already activating its 2015 Lollapalooza rights with a new digital campaign called ‘Summer Swarm’ giving fans weekly ‘social photo’ challenges to be in with a >>
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Stella’s Wimbledon Activity Leads New ‘Worlds Greatest Events’ Global Strategy Stella’s Wimbledon Activity Leads New ‘Worlds Greatest Events’ Global Strategy

Stella’s Wimbledon Activity Leads New ‘Worlds Greatest Events’ Global Strategy

Stella Artois dovetails is first activation as Wimbledon sponsor with the launch of its new global marketing platform focusing on those who deliver what the brand describes as the >>
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Cristal ‘Chile Mete Miedo’ Ad Scare World Cup Opponents Cristal ‘Chile Mete Miedo’ Ad Scare World Cup Opponents

Cristal ‘Chile Mete Miedo’ Ad Scare World Cup Opponents

Chile national team sponsor Cristal blends humour with terror as it supports the country’s World Cup squad by striking fear into the hearts of their rivals via a TV-led >>
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Social Success & Shoe Sale Sexism: Heineken’s CL Story Social Success & Shoe Sale Sexism: Heineken’s CL Story

Social Success & Shoe Sale Sexism: Heineken’s CL Story

While the Lisbon-based, all Madrid final saw Heineken successfully round-off its umbrella global ‘Share The Sofa’ 2014 Champions League initiative, many headlines shifted from settee to shoes as critics >>
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Foca Registers Football As A Religion In Brazil’14 Ambush Foca Registers Football As A Religion In Brazil’14 Ambush

Foca Registers Football As A Religion In Brazil’14 Ambush

Football has long been described as a religion and now it officially is one thanks to Foca Beer’s World Cup Brazilian ambush campaign.   Leveraging the host nation’s ‘Freedom >>
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