May 02, 2013
Interactive WiFi Lightshow At Coachella’s ‘Heineken Dome’
Long term Coachella partner Heineken added further tech wizardry and experiential gadgetry to its activation foe the 2013 festival. April’s music extravaganza saw it official beer/malt beverage sponsor provide >>
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May 02, 2013
JetBlue’s Social Campaign Supports J Collins’ Courage
Over the last few weeks we’ve seen the convergence of politics and sponsorship right across the landscape: from gun legislation, through human rights, to sexuality. First the National >>
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Apr 15, 2013
Bud’s MLB Opening Week: Bars, Cans & Clydesdales
As most of the MLB’s big sponsors roll out activation for the new 2013 season, Opening Week presenting partner Anheuser-Busch is leveraging both its league rights and its 23 >>
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Mar 22, 2013
Baileys & Matis Toronto Fashion Week ‘Bottle Dress’
Baileys Irish Cream teamed up with Canadian designer Lucian Matis to promote the brand’s new bottle design and brand refresh during Toronto Fashion Week with a unique dress made of broken glass. >>
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Mar 01, 2013
Budweiser Ice Hockey ‘Red Lights’: Internet Of Things
A red glow is emitted from windows of homes across Canada, buts its ‘ice’ not ‘vice’ that’s putting on red lights across the country. Budweiser’s ‘Red Lights’ initiative, >>
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Feb 27, 2013
Heineken Champs League Interview-Campaign Viral
These days jobs are scarce and candidates are plentiful. So how do event and sponsorship departments make sure they are picking the best talent from thousands of applications? By >>
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Feb 01, 2013
Big Game’s Big Easy Bud Light Super Bowl Hotel Experience
Few sponsors are more ambitious in their activation at the Super Bowl than Bud Light and much of this year’s Big Game campaign revolves around its takeover of the >>
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Jan 29, 2013
Blossom Hill Sponsors Channel 5’s Dallas Return
Blossom Hill, the Percy Fox & Co wine, has signed a seven-figure deal to sponsor the return of the 80s soap Dallas on Channel 5 as part of a >>
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Jan 22, 2013
Jacob’s Creek’s Agassi-Led Australian ‘Open’ Films
Jacob’s Creek 2013 Australian Open campaign builds on the brand’s umbrella ‘Open’ marketing concept by focusing on the players’ raw emotions and presents the tournament as an open stage >>
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Jan 18, 2013
Molsen Canadian’s Hockey Champs Mobile Wake Up Call
Now that the lockout is over, Molson Canadian (the official and exclusive beer brand of the NHL) is back running regular NHL activation such as its ‘Pro For A >>
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