Early February, timed to leverage excitement around and interest in the NBA All-Star Weekend, saw Emirates and the National Basketball Association (NBA) announced a multiyear global marketing partnership which sees Emirates become the Official Global Airline Partner of the NBA. Initially, the tie-up and its various assets were promoted via in-arena branding and presence, social… Continue reading Emirates Named Global Airline Partner Of The NBA & Title Partner Of The Emirates NBA Cup
Tag: Airline
Football Legends Gerrard & Cafu Fly Down Memory Lane In UEFA Partner Turkish Airlines UCL Campaign
Turkish Airlines, an official partner of the UEFA Champions League, leveraged the 2023 Final (played on 1 June in Istanbul’s Atatürk Olympic Stadium) with a campaign fronted by football legends and former UCL rivals Steven Gerrard and Cafu who played in the famous 2005 final in the same stadium which saw Liverpool FC come from… Continue reading Football Legends Gerrard & Cafu Fly Down Memory Lane In UEFA Partner Turkish Airlines UCL Campaign
‘Wrexham United’ Social Stunt Unveils United Airlines As AFC’s New Front Of Shirt Sponsor
To unveil its new 2023/24 season front of shirt sponsor for its men’s and women’s first teams, Wrexham AFC and co-owners Rob McElhenney and Ryan Reynolds rolled out a comic fake club name change social stunt titled ‘Wrexham United’. The social-first campaign was initially fronted by Co-chairmen Rob McElhenney and Ryan Reynolds on the… Continue reading ‘Wrexham United’ Social Stunt Unveils United Airlines As AFC’s New Front Of Shirt Sponsor
Emirates & Real Madrid Stars Modrić, Kroos & Vinícius Júnior Frint ‘Fly Better’ Campaign
At the end of 2022 airline Emirates activated its partnership with Real Madrid through a multi-territory campaign fronted by current stars Luka Modrić, Vinícius Júnior and Toni Kroos which aimed to boost travel during the winter season. Titled ‘Fly Better’, the campaign was led by a pair of spots airing across TV, digital and… Continue reading Emirates & Real Madrid Stars Modrić, Kroos & Vinícius Júnior Frint ‘Fly Better’ Campaign
PGA Tour Partner United Airlines Amplifies Young Players Voices In ‘Golf Is Ours’ Film
Summer 2022 saw PGA Tour partner United Airlines amplify the next stage of the ‘Golf Is Ours’ initiative championing the tie-up with the Historically Black College and Universities programs. The campaign, created with agency 72andSunny LA, was spearheaded by a hero spot titled ‘United – Golf is Ours’ which dropped across the airline and… Continue reading PGA Tour Partner United Airlines Amplifies Young Players Voices In ‘Golf Is Ours’ Film
SL Benfica & Shirt Sponsor Emirates Run Season Ticket Holder Fan Skills Challenge At Estádio Da Luz
Portuguese powerhouse football club SL Benfica and its shirt sponsor Emirates staged a joint on-pitch activation at the Estádio da Luz pre-match prior to its 15 January game against Moreirense. The initiative saw the airline and the club invite 128 season ticket holders to compete in a skills challenge before kick-off – with five… Continue reading SL Benfica & Shirt Sponsor Emirates Run Season Ticket Holder Fan Skills Challenge At Estádio Da Luz
The FA Teams Up With Ian Wright For Film Celebrating 150 Years Of The Emirates FA Cup
In the first week of November, ahead of the start of this season’s Emirates FA Cup, The FA rolled out a campaign celebrating the 150th anniversary of the world’s oldest knockout football competition through a film fronted by two-time winner and Arsenal legend Ian Wright. The very first FA Challenge Cup games were played… Continue reading The FA Teams Up With Ian Wright For Film Celebrating 150 Years Of The Emirates FA Cup
Emirates Surprises, Rewards AC Milan, Arsenal & Real Madrid Fans End Of Year Video Call
Emirates leveraged its primary football club partnerships with AC Milan, Arsenal and Real Madrid to surprise some of their most deserving fans and reconnect them with the teams they love after most of the year European football had been played in empty stadiums. The idea was to create a New Year virtual surprise the… Continue reading Emirates Surprises, Rewards AC Milan, Arsenal & Real Madrid Fans End Of Year Video Call
Air New Zealand’s ‘Air All Blacks’ Latest Safety Video Launched 50 Days Before Rugby World Cup
Air New Zealand launched a new safety video/marketing campaign, called ‘Air All Blacks’, to leverage its New Zealand Rugby partnership and support the team as its prepares for the Rugby World Cup. Created by Vision Thing, the initiative launched on 31 July and marked 50 days to go before Japan 2019 kicks off. … Continue reading Air New Zealand’s ‘Air All Blacks’ Latest Safety Video Launched 50 Days Before Rugby World Cup
City/Puma/Copa90 ‘This Is Our City’ Kit Celebrates Manchester Industrial & Cultural History
Manchester City and kit partner Puma revealed the club’s new home and away strips for the 2019/20 season with a campaign that pays tribute to city’s industrial and cultural heritage (and which also feature the club’s 125th anniversary crest). A purple accented new home kit includes a ‘woven jacquard wave pattern’ through it to… Continue reading City/Puma/Copa90 ‘This Is Our City’ Kit Celebrates Manchester Industrial & Cultural History
RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces
The end of August saw The RFU and British Airways announce a new partnership that sees the airline become the inaugural ‘principal partner’ to Twickenham Stadium as well as a principal partner and the official airline partner to England Rugby. The deal was activated via PR and social media immediately upon the announcement led by a striking image of… Continue reading RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces
Kyle Edmund Fronts BA’s Simulator Led ‘To Fly, To Serve, To Volley’ Wimbledon Ambush
British Airways served what it called the ‘ultimate challenge’ to British tennis player Kyle Edmund by asking him to land a 787 Dreamliner. British Airways has served the ultimate challenge to British number one tennis player Kyle Edmund by putting him on the centre court of the flight deck of a 787 Dreamliner. … Continue reading Kyle Edmund Fronts BA’s Simulator Led ‘To Fly, To Serve, To Volley’ Wimbledon Ambush
