Ahead of the 2024 Formula 1 (F1) Rolex Australian Grand Prix, long-time partner Heineken launched a campaign called ‘Sounds Like Good Times With F1’ which pays homage to the sport’s signature ‘roars’ and Heineken’s history of pairing perfectly with noise and bringing people together. Developed in tandem with creative agency Saatchi & Saatchi Australia and… Continue reading Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix
Tag: Affinity
Furphy Leverages Its 4-Club AFLW Sponsorships Via An Ironic PSA Style Ad Campaign
A team of AFLW stars joined together the share the cons, downsides and negatives for Aussie fans following the league in an ironic, comic and tongue-in-cheek, public service announcement style spot by Furphy. The Lion-owned challenger beer brand, which often takes a comic tone in its marketing, sponsors four AFLW clubs (alongside their male… Continue reading Furphy Leverages Its 4-Club AFLW Sponsorships Via An Ironic PSA Style Ad Campaign
XXXX & Queensland Maroons Spotlight Regional Communities In State Of Origin Activation
XXXX, the official beer of the Queensland Maroons, leveraged its partnership during State of Origin II and III through a new logo based initiative championing the state local areas which replaced its own mark with the postcodes of what the brand describes as the real heroes of the state – Queensland’s communities. The 144-year-old… Continue reading XXXX & Queensland Maroons Spotlight Regional Communities In State Of Origin Activation