The latest multi-market ‘Made Of Black’ Guinness campaign in Africa tells the stories of four inspirational individuals who demonstrate unexpected character and commitment within the world of football. Connected to the umbrella Guinness ‘Made of More’ platform, the campaign promotes Guinness’ sponsorship of the sub-Saharan Africa television network DSTV’s coverage of English Premier League football. The… Continue reading New Guinness Africa ‘Made Of Black’ Spots Celebrate Unexpected Character In The World Of Football
Tag: Adversity
Lockout Viral: Nike Never Stops, Even If The NBA Does
Even when financial disputes between players and owners see a professional sport shut down, brands and sponsors are now facing up to the challenge and activating around the shut down. Due to the ongoing salary negotiations between the NBA players’ union and the league, the basketball season has been put on indefinite hold.… Continue reading Lockout Viral: Nike Never Stops, Even If The NBA Does
