February saw heritage brand Adidas Spezial rolled out a meditative, four-minute film fronted by British actor Stephen Graham, featuring seven new footwear styles and shot in the stunning Icelandic Fjords. The apparel ad campaign sees Graham meander through Iceland’s stunning landscapes as the ethereal scenery sets up conversations between the actor and Director Friðrik… Continue reading Adidas Spezial Short Film Sees Stephen Graham Mesmerised By Icelandic Magic
Tag: Adidas Originals
Adidas Originals & Arsenal FC Launch Limited Edition Classic 80s/90s Collection On-Pitch & Via Social
On 9 December Arsenal FC teamed up with adidas Originals – a sub-brand of its official apparel supplier adidas – for a campaign to launch a limited-edition retro collection celebrating the greatest kits from the first period of the club/sportswear brand partnership between 1986 and 1994. Available for purchase from 13 December, the seven-piece… Continue reading Adidas Originals & Arsenal FC Launch Limited Edition Classic 80s/90s Collection On-Pitch & Via Social
Adidas Publishes Limited Edition Issue Of Classic Sci-Fi Magazine ‘Omni’ As ZX 5K Boost Sneaker Promo
To hype the launch of its latest ZX 5k Boost sneakers, Adidas rebooted a much-loved science fiction magazine from the 1970s – Omni – with a new 54-page publication titled ‘ZXience Fiction Issue’. The adidas Originals marketing initiative, which was developed with agency Johannes Leonardo, was based around a limited 2,300 physical copy run… Continue reading Adidas Publishes Limited Edition Issue Of Classic Sci-Fi Magazine ‘Omni’ As ZX 5K Boost Sneaker Promo
Adidas Originals Tap Wotherspoon & Pinnochio’s Jiminy Cricket for Playful ‘Superturf Adventure SW’ Spot
Sean Wotherspoon reunited with adidas Originals for a nature-inspired sneaker release and marketing campaign promoting the ecology influenced ‘SUPERTURF ADVENTURE SW’ (and accompanying apparel capsule): a new silhouette based on the ‘Response Hoverturf’ which has been adopted with a range of playful design features and motifs celebrating the natural world. Streetwear designer Wotherspoon – best known for creating… Continue reading Adidas Originals Tap Wotherspoon & Pinnochio’s Jiminy Cricket for Playful ‘Superturf Adventure SW’ Spot
Adidas Originals Taps Kermit The Frog For Sustainable Stan Smith Sneaker Campaign
Kermit the Frog is the spokes-Muppet for Adidas Originals’ new Stan Smith sneakers campaign called ‘Stan Smith, Forever’ which sees the brand joined by a team of green icons on a journey to end plastic waste. The campaign, developed with agency Johannes Leonardo, is led by a series of spots promoting the new trainer collection Led by the Kermit the… Continue reading Adidas Originals Taps Kermit The Frog For Sustainable Stan Smith Sneaker Campaign
Adidas Promotes ZX 2K Boost Via 12-Hr ‘The ZXience Network’ ASMR Long Form Film
A new Adidas digital initiative blends the surreal and the sneaker in an absurd, artistic Autonomous Sensory Meridian Response (ASMR) campaign based around a 12-hour online video for its new ZX 2K BOOST shoe. Created by agency Johannes Leonardo and titled ‘The ZXience Network’, the video includes odd, diverse clips – from face painting… Continue reading Adidas Promotes ZX 2K Boost Via 12-Hr ‘The ZXience Network’ ASMR Long Form Film
Adidas & Foot Locker Link With Oboy & Kojey Radical For ‘Cities Made To Create’ Urban Culture Campaign
To promote the launch of the sportswear giant’s new Chile 20 collection, Adidas Originals and Foot Locker worked with agency 84.Paris on a music-led campaign called ‘Cities Made To Create’ which linked London and Paris. 84.Paris, an agency specifically positioned to focus on/understand contemporary generations and their pop and street culture inspirations, launched the… Continue reading Adidas & Foot Locker Link With Oboy & Kojey Radical For ‘Cities Made To Create’ Urban Culture Campaign
Stan Smith Himself Spearheads Adidas New ‘Superstan’ Sneakers Campaign
A new ad from Adidas Originals, launched in early February, promoted the brand’s ‘Superstan’ sneaker by combining two sporting icons – Super Star kicks and Stan Smith himself. The trainer mashup of the classic Stan Smith shoes and the heritage Superstar sneaker is promoted through a spearhead spot sees the two-time Grand Slam singles… Continue reading Stan Smith Himself Spearheads Adidas New ‘Superstan’ Sneakers Campaign
Jonah Hills Leads Adidas Originals ‘Change Is A Team Sport’ Superstar Celebration Campaign
Late January 2020 saw Adidas Originals celebrate its Superstar trainer with a campaign called ‘Change Is A Team Sport’ which seeks to shine a light across the landscape of creative expression and champion the coming together of different creator generations. The campaign launched with a cryptic Instagram post from Jonah Hill announcing his partnership… Continue reading Jonah Hills Leads Adidas Originals ‘Change Is A Team Sport’ Superstar Celebration Campaign
Adidas Originals Unboxes Its 70-Year History Through A Sweeping Diorama Film
A new campaign for Adidas Originals, by agency Opinionated, explores and showcases the sportswear brand’s iconic moments in culture through its 70-year history. The film, which celebrates Adidas’ 70th birthday, sets out to mark the anniversary through an epic diorama video which guides viewers through some of its key iconic moments. The film,… Continue reading Adidas Originals Unboxes Its 70-Year History Through A Sweeping Diorama Film
Ozweego Relaunched By Adidas Originals & Hypebeast Design-Led, Effects-Laden China Ad
August saw Adidas Originals and agency Hypebeast roll out a new campaign in China promoting the ‘reborn’ classic shoe Ozweego led by a star studded and effects-laden hero commercial. The lead spot is fronted by C-Pop singer/dancer/actor Jackson Lee, who is depicted as carving the shoe for Japanese influencer Lala Takahashi and rapper Dough-Boy.… Continue reading Ozweego Relaunched By Adidas Originals & Hypebeast Design-Led, Effects-Laden China Ad
Adidas Originals Ties Up With TFL On A Limited Trainer Range Celebrating The Oyster Card’s 15th Birthday
Adidas Originals and Transport for London (TFL) linked up to mark the 15th birthday of the transport network’s iconic Oyster travel card with a set of three commemorative trainers. The three bespoke models – all of which are branded with the iconic London tube roundel logo – are on sale until 10 November. … Continue reading Adidas Originals Ties Up With TFL On A Limited Trainer Range Celebrating The Oyster Card’s 15th Birthday
