Feb 18, 2013
Adidas Teamwork Display Launches British Lions Kit
To celebrate the 125th anniversary of the British & Irish Lions rugby shirt, equipment partner adidas emphasised partnership and teamwork when it challenged rugby fans to ‘Stand Together’ at >>
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Jan 17, 2013
Mirror Court Glitz Launches Adidas/McCartney Tennis Line
Adidas’ new Stella McCartney women’s tennis collection was launched with an innovative event that saw several leading players appear on a mirror tennis court. The glitzy launch on >>
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Aug 16, 2012
Adidas Brings MiCoach Live Tracking To ’12/13 MLS Shirts
A collaboration between shirt supplier adidas and property owner Major Soccer League (MLS), the German-headquartered sports equipment and clothing giant has built its MiCoach Elite system into the shirts of every player in >>
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Jul 19, 2012
Adidas’ GB Fans Beckham Photo Booth Surprise
Beckham may not have made Team GB’s Olympic football team, but he certainly made the day of 60 or so lucky Olympic fans when he joined them in >>
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Jun 13, 2012
Adidas Tumblr Blog Initiative For Euro 2012 And Beyond
To coincide with the kick off of Euro 2012, UEFA global partner adidas launches a new fan portal on photo blogging site Tumblr. The initiative will see >>
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Apr 06, 2012
Nike vs Adidas > Battle Of Big Sports Brand Endorsers
As the heavyweight summer sports events draw ever closer, the two biggest beasts of the sportswear world have ramped up their own head-to-head marketing battle with new international campaigns >>
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Feb 28, 2012
Adidas & Next Logos On Team GB’s London 2012 Scarf
As part of its patriotic supporter themed ‘Our Greatest Team’ campaign, the British Olympic Association has launched the official London 2012 Team GB scarf. The wider campaign’s aim >>
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Feb 26, 2012
Adidas Tango 12 Launches Euro 2012 Activation
Adidas leveraged its marketing rights with UEFA with a launch campaign for the tournament matchball – the Tango 12. Vincent Del Bosque, manager of holders Spain, unveiled >>
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Dec 07, 2011
Augmented Reality Events In Adidas Scotland New Kit Launch
Early December, following on from the Euro 2012 draw, adidas unveiled the new Scotland kit with an augmented reality ambient launch. The initiative took place at Buchanan >>
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Oct 23, 2011
Adidas All Blacks RWC 2011 3D Fan Mosaic Projection
Perhaps the most compelling element of adidas’ multi-faceted Rugby World Cup 2011 campaign promoting its partnership with the All Blacks is this ‘All As One / Stand In >>
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