Tag Archives: Adidas

Adidas 26rs: Branded London Marathon Running Club Adidas 26rs: Branded London Marathon Running Club

Adidas 26rs: Branded London Marathon Running Club

Inspired by the London Marathon, adidas 26rs aims to be more than just a marketing campaign. It’s also a participatory club, a community with a common goal – 26.2 >>
Posted by j.edwards No Comments
#FastOrFail – Adidas’ Social Media Powered Gaming #FastOrFail – Adidas’ Social Media Powered Gaming

#FastOrFail – Adidas’ Social Media Powered Gaming

FIFA partner Adidas has rolled out a new online gaming platform called ‘#FastOrFail’ which is spearheaded by global brand ambassador Lionel Messi, powered by social media and incentivised by >>
Posted by j.edwards No Comments
Sponsor Integration In Team Canada’s #WeAreWinter Ads Sponsor Integration In Team Canada’s #WeAreWinter Ads

Sponsor Integration In Team Canada’s #WeAreWinter Ads

The Bridgestone NGHL Winter Classic telecast, the giant annual outdoor New Year’s Day hockey jamboree, was chosen as the launch platform for the Canadian Olympic Committee (COC) to unveil >>
Posted by j.edwards No Comments
Adidas 360° Interactive Brazil ’14 Ball Ad Ambushed By Nike Adidas 360° Interactive Brazil ’14 Ball Ad Ambushed By Nike

Adidas 360° Interactive Brazil ’14 Ball Ad Ambushed By Nike

FIFA partner adidas and Nike began a football marketing battle in the first week of December as adidas unveiled its new Brazuca ball for the 2014 World Cup in >>
Posted by j.edwards No Comments
Ashes Snapshot: Utilities, Entertainment & Grassroots Ashes Snapshot: Utilities, Entertainment & Grassroots

Ashes Snapshot: Utilities, Entertainment & Grassroots

Summer 2013 has seen a slew of official and ambush cricket campaigns rolling out to leverage Ashes fever.   Series title sponsor Investec has launched an array of activity >>
Posted by j.edwards No Comments
ECB’s ‘#RiseForEngland’ Web App + Joint ACB ‘FanFaceOff’ ECB’s ‘#RiseForEngland’ Web App + Joint ACB ‘FanFaceOff’

ECB’s ‘#RiseForEngland’ Web App + Joint ACB ‘FanFaceOff’

Late June saw the England and Wales Cricket Board (ECB) has rolled out a new campaign based around social media activity and statistics called ‘#RiseForEngland’.   Launched in the >>
Posted by j.edwards No Comments
Adidas’ Andy Murray Real-Time Twitter Live Tennis Game Adidas’ Andy Murray Real-Time Twitter Live Tennis Game

Adidas’ Andy Murray Real-Time Twitter Live Tennis Game

While British bookies are leveraging Wimbledon fever by offering to refund losing tournament winner stakes if Andy Murray wins the men’s singles tournament, the British number one’s own main >>
Posted by j.edwards No Comments
Adidas Teamwork Display Launches British Lions Kit Adidas Teamwork Display Launches British Lions Kit

Adidas Teamwork Display Launches British Lions Kit

To celebrate the 125th anniversary of the British & Irish Lions rugby shirt, equipment partner adidas emphasised partnership and teamwork when it challenged rugby fans to ‘Stand Together’ at >>
Posted by j.edwards No Comments
Mirror Court Glitz Launches Adidas/McCartney Tennis Line Mirror Court Glitz Launches Adidas/McCartney Tennis Line

Mirror Court Glitz Launches Adidas/McCartney Tennis Line

  Adidas’ new Stella McCartney women’s tennis collection was launched with an innovative event that saw several leading players appear on a mirror tennis court. The glitzy launch on >>
Posted by j.edwards No Comments
Adidas Brings MiCoach Live Tracking To ’12/13 MLS Shirts Adidas Brings MiCoach Live Tracking To ’12/13 MLS Shirts

Adidas Brings MiCoach Live Tracking To ’12/13 MLS Shirts

A collaboration between shirt supplier adidas and property owner Major Soccer League (MLS), the German-headquartered sports equipment and clothing giant has built its MiCoach Elite system into the shirts of every player in >>
Posted by j.edwards No Comments