Manchester City FC players wore special pre-match PUMA jerseys all made from repurposed football shirts prior to their 23 April Premier League game against Watford as part of the sportswear brand’s recycling project called ‘RE:JERSEY’. PUMA’s RE:JERSEY initiative seeks to reduce waste and mark a path towards more circular sportswear production models in the… Continue reading Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project
Tag: AC Milan
Emirates Surprises, Rewards AC Milan, Arsenal & Real Madrid Fans End Of Year Video Call
Emirates leveraged its primary football club partnerships with AC Milan, Arsenal and Real Madrid to surprise some of their most deserving fans and reconnect them with the teams they love after most of the year European football had been played in empty stadiums. The idea was to create a New Year virtual surprise the… Continue reading Emirates Surprises, Rewards AC Milan, Arsenal & Real Madrid Fans End Of Year Video Call
‘From Milan With Love’ Celebrates AC Milan’s Sport/Entertainment Tie-Up With Jay-Z’s Roc Nation
AC Milan trumpets its new mission ‘to redefine the sport experience’ as it announced a new sport/entertainment alliance with JAY-Z’s Roc Nation through a celebratory video called ‘Welcome To The Family – From Milan With Love’. A 60-second social spot, posted on 9 July, promoted the new partnership which is positioned as ‘a unique… Continue reading ‘From Milan With Love’ Celebrates AC Milan’s Sport/Entertainment Tie-Up With Jay-Z’s Roc Nation
Italian Rapper Ernia Leads Campaign Confirming AC Milan & Puma’s New Long-Term Kit Partnership
Mid February saw AC Milan confirm that Puma has penned a partnership that will see the sportswear brand become the club’s new global technical supplier and official licensing partner from the start of the 2018/19 season. The long-term kit sponsorship, which wont commence until the summer, sees Puma replace rival existing 20-year Rossoneri shirt… Continue reading Italian Rapper Ernia Leads Campaign Confirming AC Milan & Puma’s New Long-Term Kit Partnership
