NFL Official Beer Bud Light’s Big Game ‘Easy Night Out’ Aims To Battle Boycott

Brewing giant and long-time NFL corporate partner Anheuser-Busch returned to the Super Bowl for its near-50th year with Big Game commercials ads for three of its leading beer brands: Bud Light (the official beer of the NFL), Budweiser and Michelob Ultra. Bud Light’s TV ad, titled ‘Easy Night Out,’ sees a fan meet the Bud… Continue reading NFL Official Beer Bud Light’s Big Game ‘Easy Night Out’ Aims To Battle Boycott

Brazil’s Brahma Teams Up With Ukrainian Community To Keep FC Mariupol Playing in ‘The Exiled Team’

In Spring/Summer 2023 Brazilian beer Brahma, a brand with a strong soccer heritage, teamed up with the country’s football stakeholders and the local Ukrainian community (the largest in Latin America) to keep the relocated FC Mariupol playing and champion the club’s story via the #FCMariupolLives ‘The Exiled Team’ campaign by agency Africa and Who Are… Continue reading Brazil’s Brahma Teams Up With Ukrainian Community To Keep FC Mariupol Playing in ‘The Exiled Team’

Michelob Ultra AI-Driven ‘Dreamcaster’ Helps Sight-Impaired Fans Experience The Thrill Of The NBA

In April, Cameron Black became the first blind journalist to commentate on a live game during the NBA Playoffs through Michelob Ultra’s ‘Dreamcaster’ platform which features AI-driven technology which mixes real-time sounds, vibrations and braille data to create a vivid sensory experience for the vision impaired.   For Game 3 of the East’s New York Knicks vs… Continue reading Michelob Ultra AI-Driven ‘Dreamcaster’ Helps Sight-Impaired Fans Experience The Thrill Of The NBA

Corona Teams Up With Obsess To Launches Virtual Golf Clubhouse Experience & Store

Corona partnered with creative agency Upshot and e-commerce AR platform Obsess to launch a virtual golf clubhouse experience and store in March called ‘The Corona Premier Virtual Clubhouse’.   The golf-centered digital initiative is hosted on the beer brand’s US site and launched to leverage spiking interest around the sport as the 2023 PGA Tour moves… Continue reading Corona Teams Up With Obsess To Launches Virtual Golf Clubhouse Experience & Store

Michelob ULTRA Big Game Brand Collab Links NFL, PGA Tour, Netflix To Brian Cox & Serena Williams

NFL beer partner AB InBev’s Michelob ULTRA’s Super Bowl spot sees Succession star Brian Cox pair up with tennis great Serena Williams in a Caddyshack style, golf-themed campaign which drives home a message about pairing: the only pair to rival its two stars is, according to the brand, beer and football.   Teased from 20… Continue reading Michelob ULTRA Big Game Brand Collab Links NFL, PGA Tour, Netflix To Brian Cox & Serena Williams

FIFA Partner Budweiser Focuses On Positive Change In Qatar 2022 Men’s World Cup ‘The World Is Yours To Take’ Campaign

Ahead of November’s 2022 Men’s World Cup, FIFA partner Budweiser’s ‘The World Is Yours To Take’ activation programme kicked off in September with a hero spot starring a team of soccer superstars – including Lionel Messi, Neymar Jr and Raheem Sterling – running with fans and flags from all around the world heading for and… Continue reading FIFA Partner Budweiser Focuses On Positive Change In Qatar 2022 Men’s World Cup ‘The World Is Yours To Take’ Campaign

MLB Official Cerveza Corona Runs Opening Day Ticket Giveaway On Twitter

Corona, the official beer of Major League Baseball (MLB), rolled out an Opening Day ticket giveaway on Twitter to build its social media following and to celebrate the start of the 2022 baseball season.   The beer, produced by Grupo Modelo (part of the AB InBev), marked its new rights as the Official Cerveza of the… Continue reading MLB Official Cerveza Corona Runs Opening Day Ticket Giveaway On Twitter

Michelob Ultra ‘It’s Only Worth It If You Enjoy It’ Campaign Focuses on The Joy Of Sport

To challenge the widely accepted primacy of success in sport being defined as ‘win at all costs’, Michelob Ultra’s ‘It’s Only Worth It If You Enjoy It’ campaign asks consumers to re-examine their definition of success through iconic sporting photographs which crop out the winning athletes to focus on the joy.   The ABInBev beer… Continue reading Michelob Ultra ‘It’s Only Worth It If You Enjoy It’ Campaign Focuses on The Joy Of Sport

Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme

Busch Light leveraged spiking early season NASCAR interest around the 64th running of the Daytona 500 with the official launch of a new female talent ‘Accelerate Her’ driver sponsorship program and campaign.   Described as a first-of-its kind US programme, ‘Accelerate Her’ aims to pave the way for women drivers to make it to the… Continue reading Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme

Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’

For the 2022 NBA All-Star Weekend, Michelob Ultra encouraged hoops fans to ‘Enjoy It Like It’s 1993’ with a collection of in-person and online activations that recreate elements of classic arcade game NBA Jam.   Which year has the best All-Star MVP? #ULTRAJAM — Michelob ULTRA (@MichelobULTRA) February 17, 2022   The marketing effort rolled… Continue reading Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’

Pony Malta Launches Colombia’s First Women’s Professional eSports Team ‘She Gaming’

ABInBev brand Pony Malta has created and backed Colombia’s first professional women’s eSports team ‘She Gaming’ consisting of some of the best female gamers in the country who will compete at a national level.   The initial line-up includes María Camila Villafañe, Karen Meliza Varón, Helen Rodriguez, Natalia Galvis, and Sundara Moreno.   The initiative… Continue reading Pony Malta Launches Colombia’s First Women’s Professional eSports Team ‘She Gaming’