Tag Archives: ABInBev

MLB Official Cerveza Corona Runs Opening Day Ticket Giveaway On Twitter MLB Official Cerveza Corona Runs Opening Day Ticket Giveaway On Twitter

MLB Official Cerveza Corona Runs Opening Day Ticket Giveaway On Twitter

Corona, the official beer of Major League Baseball (MLB), rolled out an Opening Day ticket giveaway on Twitter to build its social media following and to celebrate the start >>
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Michelob Ultra ‘It’s Only Worth It If You Enjoy It’ Campaign Focuses on The Joy Of Sport Michelob Ultra ‘It’s Only Worth It If You Enjoy It’ Campaign Focuses on The Joy Of Sport

Michelob Ultra ‘It’s Only Worth It If You Enjoy It’ Campaign Focuses on The Joy Of Sport

To challenge the widely accepted primacy of success in sport being defined as ‘win at all costs’, Michelob Ultra’s ‘It’s Only Worth It If You Enjoy It’ campaign asks >>
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Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme

Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme

Busch Light leveraged spiking early season NASCAR interest around the 64th running of the Daytona 500 with the official launch of a new female talent ‘Accelerate Her’ driver sponsorship >>
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Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’ Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’

Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’

For the 2022 NBA All-Star Weekend, Michelob Ultra encouraged hoops fans to ‘Enjoy It Like It’s 1993’ with a collection of in-person and online activations that recreate elements of >>
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Pony Malta Launches Colombia’s First Women’s Professional eSports Team ‘She Gaming’ Pony Malta Launches Colombia’s First Women’s Professional eSports Team ‘She Gaming’

Pony Malta Launches Colombia’s First Women’s Professional eSports Team ‘She Gaming’

ABInBev brand Pony Malta has created and backed Colombia’s first professional women’s eSports team ‘She Gaming’ consisting of some of the best female gamers in the country who will >>
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Michelob Ultra’s Comedic, Happy ‘Peyton Manning Beer Tap’ Leverages Hall Of Fame Induction Michelob Ultra’s Comedic, Happy ‘Peyton Manning Beer Tap’ Leverages Hall Of Fame Induction

Michelob Ultra’s Comedic, Happy ‘Peyton Manning Beer Tap’ Leverages Hall Of Fame Induction

In the first week of August, leveraging the 2021 Pro Football Hall Of Fame enshrinement ceremony, Michelob Ultra unveiled specialty tap handles featuring mini busts of a smiling Peyton >>
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Pony Malta’s #RideThePride Campaign Tackles LGBTQ+ Bullying In Colombian Skateboard Community Pony Malta’s #RideThePride Campaign Tackles LGBTQ+ Bullying In Colombian Skateboard Community

Pony Malta’s #RideThePride Campaign Tackles LGBTQ+ Bullying In Colombian Skateboard Community

For International Pride Day, Pony Malta (a non-alcoholic malted energy drink) created a hybrid movement/marketing campaign which aimed to help LGBTQ+ skaters Colombian skaters overcome fears about being bullied >>
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NFL Partner ABInBev’s First Big Game Corporate Spot ‘Let’s Grab A Beer’ Runs In Super Bowl LV NFL Partner ABInBev’s First Big Game Corporate Spot ‘Let’s Grab A Beer’ Runs In Super Bowl LV

NFL Partner ABInBev’s First Big Game Corporate Spot ‘Let’s Grab A Beer’ Runs In Super Bowl LV

While flagship brand Budweiser sat out Super Bowl LV for the first time in 37 years, its parent company ABInBev (which holds the NFL official beer partnership) ran its >>
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Budweiser Crowns Messi The ‘King of Football’ After Record-Breaking 644th Goal For Barcelona Budweiser Crowns Messi The ‘King of Football’ After Record-Breaking 644th Goal For Barcelona

Budweiser Crowns Messi The ‘King of Football’ After Record-Breaking 644th Goal For Barcelona

To leverage its athlete endorser tie-up and celebrate his record-breaking achievement, Budweiser marked Messi’s 644th goal for Barcelona through an integrated campaign that was led by a short film, >>
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