Frito-Lay, the Official USA Snacks of the FIFA Women’s World Cup, turned some of the world’s leading female footballers into chips to front its multi-channel ‘Get Ready For Greatness’ activation around the Australia/New Zealand 2023 tournament – its largest investment ever in women’s sports. The activation programme aims to build anticipation and excitement in… Continue reading Snack Giant Frito-Lay’s ‘Get Ready For Greatness’ Activates FIFA 2023 Women’s World Cup
Tag: Abby Wambach
Gatorade Recreates ‘Anything You Can Do, I Can Do Better’ Campaign In New Version With Abby Wambach and Usain Bolt
Launched on 15 March, Gatorade recreated its famous 1997 ‘Anything You Can Do, I Can Do Better’ commercial with an updated, equality-themed spot featuring soccer star Abby Wambach challenging sprint legend Usain Bolt to promote Gatorade Zero. The homage spot updates the original version starring basketball icon Michael Jordan and USWNT star Mia Hamm… Continue reading Gatorade Recreates ‘Anything You Can Do, I Can Do Better’ Campaign In New Version With Abby Wambach and Usain Bolt
