Tag: 72AndSunny

NFL’s ‘Born To Play’ Leverages Super Bowl LVIII To Champion Inclusivity & IPP

On 11 February, the NFL debuted its own Super Bowl LVIII campaign called ‘Born To Play‘ which was developed as ‘a powerful ode to the diverse and inclusive spirit of the international game of football’. The two-minute Big Game commercial, which was teased online ahead of the game and then debuted in full on air… Continue reading NFL’s ‘Born To Play’ Leverages Super Bowl LVIII To Champion Inclusivity & IPP

Former NFL Partner E*Trade Plays ‘Baby Pickleball’ In Latest #GetInTheGame Super Bowl Spot

Online trading platform E*TRADE teamed up with creative agency 72andSunny to create a comic Super Bowl campaign spearheaded by a comic Big Game commercial called ‘Picklebabies’. Jumping on the booming US Pickleball trend, which has seen the accessible and approachable mini-tennis game become the fastest growing sport across North America in the last two years,… Continue reading Former NFL Partner E*Trade Plays ‘Baby Pickleball’ In Latest #GetInTheGame Super Bowl Spot

NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign

The NFL rolled out a multi-media promotional campaign called ‘Greatness Is On The Clock’ aimed at driving awareness of and buzz ahead of the 2023 NFL Draft.   The integrated campaign was spearheaded by a hero spot titled ‘NFL 2023 Draft: Greatness Is On the Clock”, the 30-second commercial dropped on 14 April along with… Continue reading NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign

The NFL’s Frenetic Flag Football ‘Run With It’ Super Bowl 2023 Spot Focuses On The Future

The NFL teamed up with creative agency from 72andSunny for a Super Bowl spot that focused on the future evolution of the league featuring a 15-year-old female player named Sam Gordon and Diana Flores (the quarterback of the Mexican women’s national team as the league) – thus acknowledging that the women’s game, youth participation and… Continue reading The NFL’s Frenetic Flag Football ‘Run With It’ Super Bowl 2023 Spot Focuses On The Future

Manning Brotherly Rivalry Takes To The Field To Promote NFL 2023 Pro Bowl Games

To promote the 2023 NFL Pro Bowl, or should that be the ‘NFL Pro Bowl Games by Verizon’ now that the format of the all-star event has changed (again), the league has linked with the Manning brothers and several other football stars to lean into self-referential humour for its promotional creative.   Former Super Bowl… Continue reading Manning Brotherly Rivalry Takes To The Field To Promote NFL 2023 Pro Bowl Games

AFL Legends Star In Aussie Google Nest Bells/Cams Campaign

AFL partner Google rolled out an Australia ‘Caught On Nest Cam’ campaign in early May which leveraged the league tie-up and featured footy legends to promote its Google Nest Cameras and Doorbell   The creative idea was based on the insight that, for many Australians, such security products are most frequently used to check in… Continue reading AFL Legends Star In Aussie Google Nest Bells/Cams Campaign

Google Links With AFLW & Dementia Australia For Family Recollection & Reconnection ‘Helping You Help Them’ Campaign

A new Australian campaign from Google in partnership with Dementia Australia leveraged its partnership with the AFL and AFLW by showing how Google devices can help reconnect families through the power and effect of memories in a touching Aussie Rules themed spot.   The campaign, developed in consultation with Dementia Australia and in harness with… Continue reading Google Links With AFLW & Dementia Australia For Family Recollection & Reconnection ‘Helping You Help Them’ Campaign

NFL Team Up With Rapper 2 Chainz To Build Hype & Support For Playoffs & Super Bowl 56 Via ‘Whose Back You Got?’

The NFL teamed up with musician and league endorser 2 Chainz for a new spot called ‘Whose Back You Got?’ which seeks to build excitement around the Playoffs in the lead up to Super Bowl 56.   The ad is a spirited celebration of the NFL fan communities that support their teams as they vie… Continue reading NFL Team Up With Rapper 2 Chainz To Build Hype & Support For Playoffs & Super Bowl 56 Via ‘Whose Back You Got?’

VP Harris Leads American Fans Cheering Paralympians In #GoTeamUSA Campaign

Vice President Kamala Harris and her husband Doug Emhoff (the Second Gentleman), First Lady Jill Biden, NFL stars Max Crosby and Erik Kendricks and reality television celebrity and entrepreneur Kim Kardashian are just a few of the first notable names to cheer on the nation’s Paralympians in Team USA’s #GoTeamUSA digital campaign.   Launched at… Continue reading VP Harris Leads American Fans Cheering Paralympians In #GoTeamUSA Campaign

NFL Celebrates Pride Month, Supports Nassib & Backs Trevor Project Via ‘Football Is Gay’ Spot

Launched to leverage the end of Pride Month 2021 and to support Las Vegas Raiders’ player Carl Nassib (who became the first ever active player to come out publicly) and promote its backing of The Trevor Project, the National Football League (NFL) launched a social spot called ‘Football Is Gay’.   The typography-driven ad, created… Continue reading NFL Celebrates Pride Month, Supports Nassib & Backs Trevor Project Via ‘Football Is Gay’ Spot

NFL’s Quick Turnaround #StayHomeStayStrong PSA Features Over 50 Of The League’s Stars

The NFL released a five-minute Public Service Announcement featuring more than 50 current and former NFL players and coaches which encouraged fans to stay home and offered suggestions and illustrations on how to make the best of the situation.   Created by 72andSunny and set to music by The Mighty Rio Grande, the film was… Continue reading NFL’s Quick Turnaround #StayHomeStayStrong PSA Features Over 50 Of The League’s Stars