Inspiring Sports Marketing
15/03/2023
#Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film
California based eco activist outdoorwear brand Patagonia, which was founded in 1973 by renowned climber Yvon Chouinard, marked its 50th anniversary with a multi-faceted initiative blending ads and marketing >>
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01/10/2022
Nike Celebrated 50 Years With An Immersive In-Store AR Archive Experience
To celebrate Nike’s 50th anniversary, the US sportswear behemoth teamed up with LA-based creative company BUCK to bring 50 years of iconic athletic artefacts into an accessible, augmented reality (AR) experience >>
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19/08/2022
Nike Serves Up ‘Never Done Evolving’ AI Spot & Stream Pitting Serena Williams Against Herself
An early August spot from Nike applied artificial intelligence (AI) to archive action footage to generate 130,000 games between Serena Williams’ from two different eras to celebrate significant moments >>
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19/05/2022
Spike Lee Stars In Nike 50th Anniversary ‘Seen It All’ Social Film
To mark its 50th anniversary Nike revisited one of its most iconic ad campaigns while simultaneously looking to its future with the Twitter release of a minute-long sports and >>
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05/10/2020
Special Olympics NY’s 50th Celebration ‘Your Brand Here’ Campaign Highlights Sponsorship Disparities
Special Olympics New York celebrated 50 Years since it was originally founded with the launch of a new ‘Your Brand Here’ campaign featuring young athletes from throughout the state. >>
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08/01/2015
Gatorade 50th Birthday TVC (& Enhanced Online Spot) Celebrates Sponsorships
Gatorade tuns 50 in 2015 and it has kicked off its celebrations with a new ad featuring 50 iconic athletes, teams and moments in which the sports drink played >>
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