Uber Champions Women’s Sport & USWNT At The World Cup With US ‘One More Star’ Campaign

July saw Uber launch a new initiative in the USA called ‘One More Star’ which turns every Uber ride into a chance to cheer on the victorious US Women’s National Team, expand the team’s fan base and kick-start more women’s sport conversations.   The initiative, developed with creative agency Wieden+Kennedy Amsterdam, set out to rally both… Continue reading Uber Champions Women’s Sport & USWNT At The World Cup With US ‘One More Star’ Campaign

Soccer Without Borders Leverages FIFA Women’s World Cup With ‘Girls In The Game’

To leverage the 2019 FIFA Women’s World Cup Soccer Without Borders (SWB) created an inspiring film to support and inspire young female players facing cultural barriers, discrimination and violence.   To create the campaign, NFP teamed up with Portland based design and strategy agency Nemo Design to promote and drive awareness around SWB’s work with… Continue reading Soccer Without Borders Leverages FIFA Women’s World Cup With ‘Girls In The Game’

Low Latency Nike ‘I Believe’ Social Spot Celebrates USWNT Women’s World Cup Victory

Within moments of winning the 2019 FIFA Women’s World Cup, Nike took to social media in praise of the victorious US Women’s National Team football team’s World Cup win against the Netherlands, making a short a highlights reel of their tournament alongside some stirring words of praise.   The low latency, responsive social media activation… Continue reading Low Latency Nike ‘I Believe’ Social Spot Celebrates USWNT Women’s World Cup Victory

Mars Wrigley Multi-Phase FA #SupportHer Campaign Lionizes Lionesses At France 2019 World Cup

Mars Wrigley leveraged its FA sponsorship rights around the Lionesses via a comprehensive, multi-phase TTL #SupportHer campaign that aimed to bring to life the company’s drive for ‘diversity and Inclusion’ through the lens of football.   The integrated campaign – devised by sports agency Octagon and developed with creative agency Abbott Mead Vickers BBDO, while… Continue reading Mars Wrigley Multi-Phase FA #SupportHer Campaign Lionizes Lionesses At France 2019 World Cup

Bodyarmor ‘Now That’s America’ Megan Rapinoe Ad Leverages World Cup & Rebukes Trump

Sports drink BodyArmor launched a 15-second black-and-white social spot starring US Women’s National Team attacker and co-captain Megan Rapinoe simply standing, staring steely into the camera, accompanied by a simple beat and paired with copy reading: “Nothing like a 30-something, purple haired, fiercely independent, candid, creative, goal-scoring, guitar-strumming, relentless, daring, activist, humble, ruthless, competitor, that… Continue reading Bodyarmor ‘Now That’s America’ Megan Rapinoe Ad Leverages World Cup & Rebukes Trump

Womens’ World Cup Last 16: Top 16 Tournament Campaigns

As the FIFA Women’s World Cup reaches the last 16, the Activative teams selects our best 16 campaigns from France 2019 from the rights-holder and tournament partners, the teams and their sponsors, sportswear brands, media companies and ambushers.   1: Commerzbank ‘A Nation That Doesn’t Know Our Names’ 2: Nike ‘Dream Further’ 3: Google ‘The… Continue reading Womens’ World Cup Last 16: Top 16 Tournament Campaigns

Gatorade Expands Video-Led Women’s World Cup ‘Sisters In Sweat’ Strand Via AR Snapchat Lens

Mid June saw Gatorade unveil a new AR Snapchat lens following up the brand’s inspirational ‘Every Day Is Your Day’ Women’s World Cup short film following a young girl’s football journey alongside stars of the US Women’s National Team (USWNT).   Linking back to Gatorade’s ‘Sisters in Sweat’ brand platform which kicked off back in… Continue reading Gatorade Expands Video-Led Women’s World Cup ‘Sisters In Sweat’ Strand Via AR Snapchat Lens

Powerade Supports USWNT at France 2019 Via Crystal Dunn Fronted ‘Making Of A Champion’

Powerade is showing its support for the US Women’s National Team at France 2019 through a new campaign called ‘Making Of A Champion’ fronted by Crystal Dunn.   The campaign leverages the brand’s rights and status as the official sports drink of the US Women’s National Team.   The initiative is  spearheaded by a hero,… Continue reading Powerade Supports USWNT at France 2019 Via Crystal Dunn Fronted ‘Making Of A Champion’

Nike In-Store Personalised Football Posters & OOH Customer Public Poster Projection

Another strand of Nike’s expansive, multi-phase and multi-market Women’s World Cup marketing programme sees the sportswear behemoth launch a custom in-store activation and digital tool which aims to enable supporters to create personalised posters of themselves as a soccer star.   The customisable experiential initiative is installed in flagship stores in key cities – including in Amsterdam,… Continue reading Nike In-Store Personalised Football Posters & OOH Customer Public Poster Projection

Telemundo’s US Women’s World Cup Campaign Shows What It Took the Stars To Get There

A new US campaign from Telemundo aims to shine the spotlight on the realities of the inequality, bullying, discrimination and the wage gap faced by female and Latino footballers in particular and all women in general.   The campaign, from the American Spanish language terrestrial television network owned by Comcast through NBCUniversal, is fronted by… Continue reading Telemundo’s US Women’s World Cup Campaign Shows What It Took the Stars To Get There

Budweiser Invokes Queen Elizabeth I’s Spirit With Rousing Speech To Inspire English Lionesses

Queen Elizabeth I’s iconic ‘Heart Of A King’ Spanish Armada speech sits at the heart of Football Association sponsor Budweiser’s rally call aimed at inspiring the England Lionesses as the 2019 FIFA World Cup kicks off.   431 years after Elizabeth rallied the nation amidst the 1588 threat from the mighty Spanish Armada, the England… Continue reading Budweiser Invokes Queen Elizabeth I’s Spirit With Rousing Speech To Inspire English Lionesses