Inspiring Sports Marketing
01/07/2014
Team Sky’s ‘Tour Fever’: Engage, Inform & Monetise
To build support for Team Sky’s assault on its third successive Tour de France win, the rights owner has begun rolling out its ‘Tour Fever’ campaign to engage fans >>
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25/06/2014
Grand Depart Partner YBS’ TdF ‘Yorkshire Pride’ Work
Yorkshire Building Society (YBS) is rolling out a multimedia campaign around this year’s Tour de France which begins in its home country next week. The campaign, created by London >>
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03/07/2013
Caravan Cars & Gardens Promote Yorkshire’s TdF
Tourism agency Welcome To Yorkshire is rolling out its marketing campaign for next year’s Tour de France by leveraging this year’s 100th anniversary race. The county will host >>
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