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Aug 15, 2012
P&G Gives Olympian Mums A Family Home Experience
A core part of the IOC TOP global partner’s at-Games plan for London 2012 was P&G’s Family Home – a hospitality and experiential initiative that the brand itself >>
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Aug 15, 2012
Beckham In Sainsbury’s Ext- raordinary Paralympics Ads
Supermarket giant Sainsbury’s leverages its Paralympic sponsorship by launching its ‘Here’s To Extraordinary’ campaign. The campaign’s approach aims to showcase the dedication, determination and desire of >>
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Aug 15, 2012
Thanks For The Warm Up Say C4 Paralympic Superhumans
Move over Olympians, here come the Superhumans. That’s the core message in Paralympic broadcaster Channel 4 ‘Meet The Superhumans’ campaign which introduced a new message as the Olympics >>
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Jul 06, 2012
Omega Joins Olympic Music Trend With ‘Start Me Up’
Omega, the official timekeeper for London 2012, continues to roll out its Games activation fronted by a global TV spot featuring the watch brand’s Olympic brand ambassadors. >>
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Jul 03, 2012
Adidas’ Olympic & Team GB ‘Take The Stage’ Part Two
Official Olympic and Team GB sportswear partner Adidas used the final of Euro 2012 to unveil the next phase of its #Take The Stage’ London 2012 campaign. >>
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Jun 27, 2012
British Gas Backs British Swimming With ‘Free Swims’
British Gas continues to leverage its position as the principle partner for British Swimming with its integrated ‘Free Swims For Britain’ campaign. Brand ambassador and star British >>
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Jun 21, 2012
P&G Switch From Mum To Dad In Father’s Day Olympic Ad
P&G temporarily shifted the focus of its Olympic activation messaging from ‘Thank You Mum’ to ‘Thank You Dad’ to coincide with Father’s Day. It celebrates ‘dads’ and >>
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May 23, 2012
Visa’s ‘Difference’ TVC Leads Go Global Olympic Campaign
Following this year’s earlier UK ‘Flow Faster’ London 2012 work from Saatchi & Saatchi (featuring Usain Bolt), Visa and agency TBWA is now rolling out its global ‘Legends’ >>
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May 23, 2012
Gillette’s ‘Great Start’ Facebook Coaching Grants
Parent company P&G’s global Olympic sponsorship might be all about mums, but Gillette’s brand manager Jared Regan says its ‘Great Start’ campaign aims to involve ‘tracksuit dads’. Launched >>
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Apr 06, 2012
M&S Ad Ambushes Olympics, Wimbledon & The Jubilee
Marks & Spencer is rolling out a summer campaign in early April that ambushes the big events of the UK summer: the Olympic Games, Wimbledon and the Jubilee. >>
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