Jan 22, 2013
Jacob’s Creek’s Agassi-Led Australian ‘Open’ Films
Jacob’s Creek 2013 Australian Open campaign builds on the brand’s umbrella ‘Open’ marketing concept by focusing on the players’ raw emotions and presents the tournament as an open stage >>
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Jan 17, 2013
Mirror Court Glitz Launches Adidas/McCartney Tennis Line
Adidas’ new Stella McCartney women’s tennis collection was launched with an innovative event that saw several leading players appear on a mirror tennis court. The glitzy launch on >>
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Jan 17, 2013
Kia’s Australian Open ‘Fan Of The Day’ Photo Campaign
As the first tennis major of the year grinds into gear, Australian Open major sponsor Kia Motors are inviting tennis fans to join its Fan Of The Day image-led >>
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Jun 26, 2012
Agassi Films Front Jacob’s Creek Wimbledon Campaign
Jacob’s Creek continues its Andre Agassi partnership via its ‘The Open Film Series’ campaign to leverage its rights as the official wine brand of Wimbledon. The campaign >>
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Jun 25, 2012
IBM B2B Wimbledon Work For SmartCloud & Tracking Tech
This online promotional film focused on how IBM is using its SmartCloud platform to improve Wimbledon’s website design is part of the brand’s wider marketing push to showcase >>
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Jun 22, 2012
Evian’s Real Time Ball Hunt Wimbledon Ticket Giveaway
This short, Maria Sharapova fronted teaser webfilm, promotes the Wimbledon official water brand’s new tournament ticket giveaway – which is a digital hunt for pink tennis balls. >>
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Jun 21, 2012
P&G Switch From Mum To Dad In Father’s Day Olympic Ad
P&G temporarily shifted the focus of its Olympic activation messaging from ‘Thank You Mum’ to ‘Thank You Dad’ to coincide with Father’s Day. It celebrates ‘dads’ and >>
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Apr 06, 2012
M&S Ad Ambushes Olympics, Wimbledon & The Jubilee
Marks & Spencer is rolling out a summer campaign in early April that ambushes the big events of the UK summer: the Olympic Games, Wimbledon and the Jubilee. >>
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Apr 06, 2012
Nike vs Adidas > Battle Of Big Sports Brand Endorsers
As the heavyweight summer sports events draw ever closer, the two biggest beasts of the sportswear world have ramped up their own head-to-head marketing battle with new international campaigns >>
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Nov 14, 2011
Corona Ready To Serve App Game Promotes ATP Final
Corona is stepping up its ATP World Tour sponsorship activation with the release of a free tennis mobile app. Launched to boost brand and sponsorship awareness in the >>
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