Sport » Snow/Winter »
May 21, 2012
Red Bull’s ‘Signature Series’ Shazam Augmented Content
Red Bull’s partnership with NBC Sports for its Signature Series featured a further third party collaboration in the form of a synchronised Shazam App offering exclusive dual screened >>
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Mar 29, 2012
Under Armour Runs First European Ad Campaign
Welsh International Rugby Union star Jamie Roberts (fresh from his Grand Slam triumph) and mixed martial artist Chloe Bruce face off in the unlikely ‘new battle’ in the >>
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May 01, 2011
Pedigree & Battersea’s Artic Dog Sled Challenge
Pedigree, official dog food supplier to Battersea Dogs & Cats Home, is running a blog on its own brand site, Twitter and Facebook pages charting the adventures of fundraiser >>
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Jan 04, 2011
VW’s 24-Hr Support For Tremblant Ski Racers
VW Canada sponsors the gruelling Tremblant 24-hour ski marathon and as part of its activation it set up broadcast messages of support to ihe competitors to keep them >>
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Feb 13, 2010
Lululemon Ambushes Cool Sporting Event In British Columbia
A full-on ambush campaign at the Winter Olympics saw trendy Vancouver yoga-gear company Lululemon launched a special edition line of outdoor winter clothing called “Cool sporting event that takes >>
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Feb 13, 2010
Urban Barn’s Big Brother-Style Winter Olympics Initiative
One of the most interesting non official initiatives at Vancouver’s Winter Olympics came from Urban Barn in the form of its HomeOnHowe campaign. The initiative saw the >>
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Feb 11, 2010
Yahoo Vancouver 2010 Mobile Site Gets Sponsors
If you’re so mad keen on ice and snow sports then Yahoo is offering an up to the minute mobile Winter Olympics site for those on the move. >>
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Feb 01, 2010
PETA’s Seal Badge Ambushes Vancouver Olympics
Trading of commemorative event pins has become something of a competitive event itself as Olympic pins have become valuable collectables to some. PETA has used this insight to >>
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